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Last year, Multi Corporation opened its first shopping centers in Slovakia and Ukraine. European Leasing Director Mark Siezen explained what further projects are pending in an interview with ACROSS.

While the development of new shopping centers dominated the market for many years, the preservation and reuse of existing objects have been growing in importance for some time. Clear definitions of the various terms are helpful.

“Brands have to touch every step of the customer journey and online shopping must be part of a 360° digital environment that fully integrates new digital tools into all aspects of the ‘traditional’ business model.”

According to Redevco, these are the top three most attractive European retail destinations. It is notable that soft factors continue to drive city performance.

“The principle of the short-term lease offers the opportunity to prove oneself in retail stores without having to lock oneself in over years in a long-term lease.”

There are currently 189 shopping centers in Switzerland with sales area greater than 5,000 sq m. This includes five largest railway stations and airport shopping in Zurich/Kloten. Last year, there were just 182 centers.

Zsar Outlet Village is taking shape in the Finnish city of Vaalimaa. The developer EFRE is working on the project with a holiday resort going up nearby.

Conversion of shopping centers into communities, new blended rental models, and other topics the top players in the European shopping center industry have placed on their agendas for 2016.

The European market for retail real estate remains dynamic. The coming year will again see many malls, department stores, and retail parks open their doors. ACROSS showcases a few select projects.

Samsonite wants to keep innovating. In an interview with ACROSS, Graham Carter, Vice President Direct To Consumer, explained how a recent deal has increased the company’s commitment to shopping centers.

This is made possible by leveraging the porousness of The Star Vista’s design, which encourages air movement and created a naturally cool environment in the common areas.

As in past years, the top players in the industry are providing a glimpse at their current retail projects at MAPIC in 2015. ACROSS makes a foray into the most extraordinary new developments, extensions, and refurbishments to be presented in Cannes.

In a new research report, TH Real Estate provides a summary of the European retail property market and explores the opportunities that the sector offers investors across the UK and the Continent.

According to Tanja Nedwig, Marketing & Communications Director of Cross Jeans, the denim market is benefitting from the current oversupply. It makes the market interesting, since differences can and must be underscored. In an interview with ACROSS, she explains that the company also plans to expand into Scandinavia, the UK, and Asia.

Miguel Pereda, Board Member of Lar España, announced new transactions over the upcoming months in an interview with ACROSS. The Spanish company intends to invest more than €1 billion before the end of this year.

Dalton Park in Murton (County Durham) celebrated the official start to its Phase 2 development with a traditional “groundbreaking” ceremony on June 19, 2015, with local dignitaries and project team members.

Carlos Romero is responsible for international expansion for the Spanish fashion chain El Ganso. In an interview with ACROSS, he explains that the first store in a city is usually opened in a high-street location. Only after that do they move into the mall, and by that they mean the local market leader.

Gaining loyalty from shoppers continues to be a challenge, particularly when retailers within the mall are the primary contact point for your shoppers. That’s where customer engagement programs come in.