RETAIL TECHNOLOGY
Landlords have assets at their disposal that e-commerce lacks. That allows for a unique mix of services and experience under a single, local roof, says Markus Porvari, Founder of HyperIn and Member of the ACROSS Advisory Board.
PROPTECH COLUMN | “As digital consumer databases typically reach between 10% and 50% of unique annual physical visitors and beyond, each shopping center would have as strong a value proposition vis-à-vis tenants in the digital space as those with physical stores.” | By Peter Tonstad
The best shopping centers must be underpinned by a technology platform powered by high density, connected technology infrastructure, technology services and real-time, actionable shopper data, delivering a highly personalized experience for how shoppers want to engage with the destination. It must be an online to offline to online journey and it should be continuous not just at a few key times a year.
“Several shopping centers have already established second-hand item exchange days for their shoppers. Malls are perfect locations for such activities, and the opportunities go beyond leasing floor space to second-hand stores.”
The Covid-19 pandemic will cause lasting change in the way that we live, work, play, and particularly in the way we shop.
The importance of multichannel communication between mall management, tenants and consumers has become clearer to everyone during the isolation, says Hannu Käki VP, Business Development at HyperIn, in his interview.
“The Trending Store” tracked more than 400,000 early adopters and innovators from 150 countries and 1,000 cities from across the globe in an effort to identify the next big trends. Garments and accessories were then stocked based on items that were trending in real time across social media.
A Rome-based shopping center has become the first in Italy to install Amazon's cloud-based voice service.
The technological challenges that brick-and-mortar retail faces – a deliberately critical scenario.
Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.
The Norwegian Boostcom Group is a world-leading PropTech supplier for shopping centers. In an interview with ACROSS, CEO Peter Tonstad explains how he manages to reach up to 80% of mall visitors.
Dutch company Chainels' platform provides the tools that are necessary to reach and engage mall stakeholders.
“Artificial intelligence, for example, already enables the personalization of consumer relations and facilitates fast and efficient vehicle parking.”
With 2019 heralded as the coming-of-age for PropTech, owners and managers of real estate are under increasing pressure to understand the value of technology when making key tech investment decisions.
Opinions tend to be very much divided when it comes to the big e-commerce players.
Unibail-Rodamco-Westfield and Toolbox Group jointly developed Mallcomm, the retail community operations and engagement platform.
One of the most important aspects of the advancement of technology is how it has unlocked massive potential by transforming the way we communicate. In our daily lives, we now have at our fingertips instant ways to access important information, engage with people and brands that matter, and stay safe and informed.
The basic concept of shopping will not significantly change, forecasts Silvio Kirchmair, CEO of umdasch The Store Makers. However, he does anticipate legal intervention. Google, Facebook, and Amazon will all be required to pay their financial obligations to the State.
How Big Data, mobile devices and social media revolutionize traditional customer retention management.
Audience recognition cameras in intu Victoria Centre in Nottingham will ensure that customers receive personalized content.
