RETAIL TECHNOLOGY
Landlords, tenants, and service providers have to collaborate with each other in order to create the best customer experience. Data helps when it comes to making better decisions. PropTech enables landlords to connect using such data.
The last two years have shown us that nobody can predict the future, but: Understanding detailed customer behavior and responding with specific value and service are no longer “extras” with respect to the retail business model – they are essential to survival.
The Placewise Marketplace Performance Cloud (MPC), a digital operating system developed for retail real estate, will be integrated at 45 shopping centers to provide the most advanced modern shopping experience to NEPI’s combined annual 244 million shoppers.
Multi Corporation has launched the "Multi Forum" tenant experience app to further improve management of its assets. Powered by Chainels, the tenant experience app is a user-friendly portal available in website and app formats.
One of the most important lessons the retail real estate industry can learn from the pandemic is to recognize the importance of omnichannel and big data. Investing in digital solutions can provide a competitive advantage and better results for both landlords and tenants.
Coniq announced their partnership with Reem Mall (Abu Dhabi) to develop innovative engagement and loyalty programs for unique customer journeys backed by the latest data science, especially for the GCC market.
How will we shop in the future? Online or in a store? Both? _blaenk (German retail start up) wants to find out the answers to this question live at Jungfernstieg in Hamburg–in collaboration with Vodafone.
The final step in the comprehensive refurbishment of Hamburg's Quarree shopping center has been completed: On the façade facing Wandsbeker Marktstraße, two eye-catching LED screens have been installed.
“It is imperative for shopping centers to become part of the e-commerce economy; otherwise, your business will decline in the upcoming years.”
Coniq’s total customer engagement platform will power Mall of Qatar’s strategy to deliver unique retail experiences for millions of shoppers.
„Getting access to retailer product and inventory data has been the overall biggest challenge in any shopping center e-commerce related effort.”
“As travel restrictions are eased over the coming months we will see the full return of tourist travel, which is good news for luxury retail destinations across the UK and Europe.”
“In the most extreme examples, the projects include conversions of mall properties to become partial warehouses for e-commerce fulfilment.”
Bigger leaps are being taken to lift us out of this pandemic. We still have a long way to go, the path ahead will be rocky, and the load we must carry is heavy. However, not everyone should expect the party to begin once we make our way out of the darkness. The beat of the drum and the rhythm of the song have changed.
The real estate business is not a sport but there are many similarities. Fair play, progress through training, new methodologies, competition, success (and failure), injuries and recovery, awards, fame etc.
The building sector is crucial for achieving the EU's energy and environmental goals.
How PropTech is supporting the opening and recovery of malls and the continued expansion of retail.
“Our target for our respective clients is to deliver 10% of all sales at the shopping center through the digital marketplace within three years.”
According to Coniq’s paper, geo-loyalty, the integration of proximity marketing, and customer loyalty programs are the future for retail destinations because they effectively engage consumers in-store AND online.
“Retailers on average seem very happy that shopping centers are going down the path of fully serving them in the digital channels as they are doing in the physical space.”
