Retail

STRATEGIES AND EXPANSION PLANS OF RETAILERS

Ingka Group, the largest IKEA retailer, has appointed Erika Intiso as its new Chief Sustainability Officer, effective 15 November 2026. She succeeds Karen Pflug, who will remain with Ingka Group until the end of the year, working alongside Erika to ensure a smooth transition.

Atmospheric marketing is nothing new in retail. Stores have long been designed to shape buyer mood and encourage purchases using layout, lighting, colour and other sensory cues to attract customers and create memorable interactions. Yet one of the most influential elements of any environment often receives far less attention: sound.

From a pioneering shopping city outside Vienna to one of Europe’s largest retail destinations, the Shopping City Süd has evolved through five decades of retail, leisure and changing consumer expectations.

The Hahn Retail Real Estate Report 2926/27 with CBRE’s analysis of more than 700 food stores in Germany shows that location has a far greater influence on rents than whether the tenant is a discounter, supermarket or consumer market. For discounters, the average rent difference between an A city and other locations reaches 52%.