LATEST TRENDS AND PROGRESSES IN ASSET AND CENTER MANAGEMENT

Management

Community-led Approach Drives Footfall

For owners and managers of traditional retail-led assets, one of today’s biggest challenges is maintaining high levels of visitation in a fast changing, more omnichannel world. So, what strategies can we implement that really move the dial on footfall?

People in the European Retail Real Estate Industry

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

“An arena to communicate with potential customers”

This is how Annelie Gullström of AMF Fastigheter describes The Lobby in Stockholm. She explained this new retail format at the game-changers session.

Handling Digitization a Must

The parameters for successful shopping center marketing are changing, reports Guido Beddig, Managing Partner at Kintyre Investments, in an interview with ACROSS. The marketing team must be familiar with the new media.

PEOPLE IN THE EUROPEAN RETAIL REAL ESTATE INDUSTRY

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

It’s Not about Shopping Center Marketing. It’s about Product Marketing.

Marketing as a decisive success factor has increasingly become a focal point of center management. However, what are the key factors for successful marketing? Elke Haeffner, Center Manager of Fünf Höfe in Munich of B&L Property Management GmbH, and Sebastian Guth, Managing Director of their lead agency 21Media, discussed this issue with ACROSS.

Ecological Use of Roof Areas

Unibail-Rodamco-Westfield has opened its first urban farm on top of So Ouest in France. The products are sold directly to customers, inside a dedicated pop-up store within the shopping center.

BILL KISTLER JOINS ACROSS ADVISORY BOARD

The ACROSS Advisory Board is happy to announce its latest addition and welcomes Bill Kistler as its new member.

Shopping center–risk in store?

The tenants’ involvement in security management in malls is crucial, says Erik Engstrand, CEO of Safe ShoppingCenters. Retailers play a very important part in everything from risk mitigation in their operations to emergency response.

Silesia Outlet Managed by Neinver | 6B47 as Investor

Neinver has announced that it has taken over the management of Silesia Outlet located in Silesia, Poland. The outlet center is currently being developed in the city of Gliwice. The investor is 6B47.

Londoner Designer Outlet Offers Home Delivery Service

London Designer Outlet (LDO) at Wembley Park is the first UK outlet center to offer “Dropit”, the app-based, store-to-door delivery service.

Back to work!

Coworking spaces have potential – also in shopping centers. The first symbioses already enhance the European retail real estate market.

Launch of the Logistics of Tomorrow

Germany's first multi-label parcel shop opened in Hamburg's City Center Bergedorf.

Collaborative innovation success

Unibail-Rodamco-Westfield and Toolbox Group jointly developed Mallcomm, the retail community operations and engagement platform.

Cineplexx Opens First IMAX Cinema in Greece

It is located inside ONE Salonica, an outlet mall in Thessaloniki, which stands to benefit from the new entertainment offering.

Services and Leisure Take Center Stage

The modern mall has changed beyond all recognition – and necessarily so. Physical malls increasingly reflect the evolving needs of consumers and the accelerating pace of contemporary life. What was fast has become faster. At every turn, technology plays a role. The retail industry has unlocked online sales channels, which complement a brick-and-mortar approach, rather than simply competing with physical stores.

UK’s first interactive inflatable park to launch at Meadowhall

The debut of Air Haus at the mall in Sheffield reflects the increasing relevance of leisure facilities in shopping centers.

Parndorf to Focus on Entertainment in the Future

A new food and entertainment complex has recently opened at Parndorf in Burgenland, one of the most successful outlet locations in Europe. Centerprise Group, based in Austria, was jointly responsible for the conceptual design and letting of the complex.

Refurbishment of Half of the Entire Portfolio until 2020

One of Unibail-Rodamco-Westfield Germany's main areas of activity is asset management. Olaf Ley, Director Investment / Asset Management, explains the corresponding strategy.

Renovation of Outlet Centers

Not every development is successful in the booming outlet center market. This is particularly true if the projects were not developed by one of the Big 3 in the outlet center industry. The necessary outlet-specific expertise is underestimated by many developers who are attracted by and wish to benefit from the theoretically high leasing levels in the outlet asset class.