The modern mall has changed beyond all recognition – and necessarily so. Physical malls increasingly reflect the evolving needs of consumers and the accelerating pace of contemporary life. What was fast has become faster. At every turn, technology plays a role. The retail industry has unlocked online sales channels, which complement a brick-and-mortar approach, rather than simply competing with physical stores.
The debut of Air Haus at the mall in Sheffield reflects the increasing relevance of leisure facilities in shopping centers.
A new food and entertainment complex has recently opened at Parndorf in Burgenland, one of the most successful outlet locations in Europe. Centerprise Group, based in Austria, was jointly responsible for the conceptual design and letting of the complex.
One of Unibail-Rodamco-Westfield Germany's main areas of activity is asset management. Olaf Ley, Director Investment / Asset Management, explains the corresponding strategy.
Not every development is successful in the booming outlet center market. This is particularly true if the projects were not developed by one of the Big 3 in the outlet center industry. The necessary outlet-specific expertise is underestimated by many developers who are attracted by and wish to benefit from the theoretically high leasing levels in the outlet asset class.
A change in ownership has taken place at the mall in Zagreb, Croatia. Denis Cupic, Head of Asset Management, comments on the background as well as the effects on tenants and customers.
Holistic consulting and servicing of retail real estate is becoming increasingly important in the industry. The Austrian Centerprise Group has dedicated itself precisely to this purpose, even beyond national borders.
A new collaboration with SES promotes cooperation between Austrian police and retail. Shopping centers in general are focusing more and more on security.
ECE is already on the way to establish its shopping centers as places for shopping, dining, sports, and leisure.
Food services and drinks represent more than 70% of retail investment in this southern European country.
The “Freeport Outlets” have become “Affinity Outlets”, “Puerto Venecia” is now called “intu Puerto Venecia”. These are just two current examples that show that retail properties are regularly rebranding themselves.
With these spaces, they give online brands the opportunity to launch a test balloon and find their footing in stationary retail. But also car companies like Tesla and Volvo work with this retail format.
Indoor surfing and shopping seem to be perfectly suited to one another.
Shopping without leisure is about to become a thing of the past. But how do visitors want to entertain themselves? The increasingly frequent answer is jumping and bouncing, apparently.
With today’s consumer looking for the 'experience', shopping centers can tap into emotions through attractive lighting displays and decorations that tell stories and actively engage them.
The world's first modular hotel on top of a shopping center is built in Berlin.
As a response to past years’ incidents and to meet the rapid changes of risks that are affecting the industry’s security landscape, the Nordic Council of Shopping Centers (NCSC) recently released a “Guide to Shopping Center Risk and Security”.
In her role as PR & Marketing Manager of Eurovea, Olga Hammer relies heavily on events. One reason is that as a result of exceptional and meaningful leisure activities, people are more willing to accept Eurovea as a "good neighbor".
The way malls co-exist with their immediate surroundings is currently undergoing a fundamental structural change–on a multitude of levels.
In every article that I read, in every discussion that I have, and in every forum that I attend, everyone continuously repeats that the times of those traditional concrete boxes full of standardized shops are over.