LATEST TRENDS AND PROGRESSES IN ASSET AND CENTER MANAGEMENT

Management

A Better Understanding of the Customer Courtesy of Big Data

HyperIn helps tenants report their sales automatically, emphasizes CEO Markus Porvari. The figures are combined with consumer analytics from mall websites, social media, and mobile loyalty applications, then enriched by leasing contract information. This comprises fundamental data that center management needs to understand in order to increase sales.

About REBOOT 2020

Time to start over: The German Council of Shopping Places (GCSC) kicked off the new year in an unusual way with REBOOT in Berlin, an event that included many refreshing innovations as well as interesting talks and workshops. Approximately 400 participants came to the legendary KOSMOS for this occasion.

People in the European Retail Real Estate Industry

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

Outlook 2020

The retail real estate industry is looking toward 2020 with cautious optimism. Uncertainties remain, however.

E-Mobility and Retail Real Estate - A New Match Made in Heaven?

The opportunities offered by e-charging infrastructure encompass a wider range of aspects than one might think.

Marketing during the Construction Phase: Seeing a Challenge as an Opportunity

Union Investment, owner of Hamburg’s Quarree Wandsbek, is investing roughly 40 million euros in the refurbishment of the mall. Extensive construction work is scheduled to be completed by the end of 2020, which, inevitably, will have an impact on ongoing operations. What types of marketing measures can be used to counteract the possible drop in footfall and the corresponding drop in turnover? Center Manager Frank Klüter, from Sierra Germany GmbH, and Britta Finke, from lead agency 21Media, explain the situation.

The Power of Greenery in Malls

After quite a difficult time in Europe, when the main objective of the managers of most shopping centers was to try to sell every square meter of commercial space to tenants, including areas within shopping arcades, things are, in my opinion, back on track – the green track.

Boring Remains Sexy

Five Theses on the Potential of Retail Parks in Germany

People in the European Retail Real Estate Industry

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

The heartbeat of leisure ecosystems

Anticipating the needs and expectations of customers.

Spectacular launch of the Westfield brand

Unibail-Rodamco-Westfield launches the Westfield brand across ten flagship destinations in Continental Europe with concerts by John Legend, Rita Ora, Aya Nakamura, and Kendji Girac.

The launch of „It’s All About Stories“

ECE and Pop up My Brand recently launched a new store concept at Limbecker Platz Essen, Germany. The themes of „It’s All About Stories“ rotate every two months. It is a platform for showcasing brands and presenting products.

“We Continuously Reinvent Ourselves”

What is the key to long-term success in retail real estate? Marcus Wild, CEO of SES Spar European Shopping Centers, knows the answer.

Meeting the rising expectations of consumers

According to Markus Bötsch, CSO of Jack Wolfskin, the availability of products across all channels is essential.

How shopping centers have evolved into omnichannel platforms

Digital Mall - find it online, buy it offline.

"We make brick-and-mortar products viewable online"

As Chief Digital Officer of ECE, Philipp Sepehr is responsible for ECE's "Digital Innovation & Analytics" unit. In this interview, the 36-year-old reveals how the collaboration with OTTO came about, what both companies expect to gain from it, and why the Stocksquare joint venture was founded.

Bridging the gap between onlie and offline retail

The ECE and OTTO shopping realms have been interlinked.

ECE Special: Connecting stationary and online shopping

Bridging the Gap Between Online and Offline Retail.

Lease.IT: Digitalization of Leasing in the Retail Sector

Leasing lies at the core of the shopping center business. Wolf Theiss has developed a web-based software platform, Lease.IT, that simplifies and accelerates the rental process.

“Marketing activities targeted the wrong audience“

In April 2018, the ownership structure of Westgate Shopping City in Zagreb changed. Focus Invest is now its sole owner and center management will be handled by F.O. / Group. ACROSS talked with Denis Cupic, Head of Asset Management at Westgate, about the new positioning of the once ailing mall.