LATEST TRENDS AND PROGRESSES IN ASSET AND CENTER MANAGEMENT

Management

The Ten Commandments

Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

Always at your service!

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

How to transform retail properties into brands

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

It’s All About Connection

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

Community-led Approach Drives Footfall

For owners and managers of traditional retail-led assets, one of today’s biggest challenges is maintaining high levels of visitation in a fast changing, more omnichannel world. So, what strategies can we implement that really move the dial on footfall?

People in the European Retail Real Estate Industry

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

“An arena to communicate with potential customers”

This is how Annelie Gullström of AMF Fastigheter describes The Lobby in Stockholm. She explained this new retail format at the game-changers session.

Handling Digitization a Must

The parameters for successful shopping center marketing are changing, reports Guido Beddig, Managing Partner at Kintyre Investments, in an interview with ACROSS. The marketing team must be familiar with the new media.

PEOPLE IN THE EUROPEAN RETAIL REAL ESTATE INDUSTRY

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

It’s Not about Shopping Center Marketing. It’s about Product Marketing.

Marketing as a decisive success factor has increasingly become a focal point of center management. However, what are the key factors for successful marketing? Elke Haeffner, Center Manager of Fünf Höfe in Munich of B&L Property Management GmbH, and Sebastian Guth, Managing Director of their lead agency 21Media, discussed this issue with ACROSS.

Ecological Use of Roof Areas

Unibail-Rodamco-Westfield has opened its first urban farm on top of So Ouest in France. The products are sold directly to customers, inside a dedicated pop-up store within the shopping center.

BILL KISTLER JOINS ACROSS ADVISORY BOARD

The ACROSS Advisory Board is happy to announce its latest addition and welcomes Bill Kistler as its new member.

Shopping center–risk in store?

The tenants’ involvement in security management in malls is crucial, says Erik Engstrand, CEO of Safe ShoppingCenters. Retailers play a very important part in everything from risk mitigation in their operations to emergency response.

Silesia Outlet Managed by Neinver | 6B47 as Investor

Neinver has announced that it has taken over the management of Silesia Outlet located in Silesia, Poland. The outlet center is currently being developed in the city of Gliwice. The investor is 6B47.

Londoner Designer Outlet Offers Home Delivery Service

London Designer Outlet (LDO) at Wembley Park is the first UK outlet center to offer “Dropit”, the app-based, store-to-door delivery service.

Back to work!

Coworking spaces have potential – also in shopping centers. The first symbioses already enhance the European retail real estate market.

Launch of the Logistics of Tomorrow

Germany's first multi-label parcel shop opened in Hamburg's City Center Bergedorf.

Collaborative innovation success

Unibail-Rodamco-Westfield and Toolbox Group jointly developed Mallcomm, the retail community operations and engagement platform.

Cineplexx Opens First IMAX Cinema in Greece

It is located inside ONE Salonica, an outlet mall in Thessaloniki, which stands to benefit from the new entertainment offering.

Services and Leisure Take Center Stage

The modern mall has changed beyond all recognition – and necessarily so. Physical malls increasingly reflect the evolving needs of consumers and the accelerating pace of contemporary life. What was fast has become faster. At every turn, technology plays a role. The retail industry has unlocked online sales channels, which complement a brick-and-mortar approach, rather than simply competing with physical stores.