How Big Data, mobile devices and social media revolutionize traditional customer retention management.
Visitor traffic and sales are now insufficient for understanding a shopping center’s evolution. New metrics now prevail: tools that allow us to know more about our visitors and their behavior, such as how they interact with our brands and with other competing centers. Such insights are key in an environment of global economic digitalization.
It’s cooler here than in the square and the square has been left quiet by August, as the beach has become the destination. I confess, it’s the shade that brought me in.
Initially considered the “icons of consumerist society,” shopping centers are now becoming lighthouses of energy efficient systems and sustainable architecture.
Audience recognition cameras in intu Victoria Centre in Nottingham will ensure that customers receive personalized content.
The history of counting customer frequency appears to lead to blanket Wi-Fi coverage. This makes it all the more surprising that coherent Wi-Fi strategies are still the exception rather than the rule among German retailers.
Innovation is a “buzzword”—and buzzes around theleisureway’s studio like a bee in a car.
Foodservice Column by Jonathan Doughty, Regional Director & Head of JLL Foodservice Consulting.
Around 50 retail real estate industry experts met in Frankfurt for the second “innovation incubator.” The theme of the workshop hosted by the German facility services expert Wisag was “Digital prospects for shopping centers and retail properties.”
How to build a stronger relationship between developers and retailers.
Are you sitting comfortably? Are you relaxed, open to ideas? Willing to disconnect and get some “you time”? Let theleisureway (TLW) take you away.
Foodservice Column by Jonathan Doughty.
I’m with my theleisureway colleagues, Pablo and Carlos, in a place in the old center of Zaragoza. It’s a tapas bar, I confess, but I might justify it by saying that it would tick a lot of boxes as one of Ray Oldenburg’s “Great Good Places.”
So, we have arrived in 2017, the world is changing again and this year promises to be one of the most “interesting” for a long, long time.
So, here we are at the pre-Mapic breakfast. There’s the chat, the stronger-than normal-coffee, and most have ordered an omelet with the inevitable comparison between French and Spanish recipes. But there’s technology on the table and the conversation turns to client appointments and strategy. Then: A last-minute panic fumbling with ID badges and we are inside Mapic.
Corporate Social Responsibility (CSR) is becoming increasingly attractive and popular as far as marketing and PR activities in the shopping center market are concerned. CRS is usually based on using typical occasions and supporting “ready-made” external initiatives.
On June 23, 2016, the people of Britain voted to leave the European Union. More than 30 million people voted, with a much higher than expected turn out, especially in the younger voters.
The Austrian market leader has invested €3 million in the construction of the new 5-screen multiplex cinema in the Stop.Shop shopping center in Niš. It also recently celebrated a new opening in Pristina.
Christmasworld’s “Premium” Business Program, which runs from January 27 to 31 in Frankfurt, has laid on some innovations.
ECE Future Labs’ newest development is the “Digital Mall,” an online product search which can be found on the website of the Alstertal-Einkaufszentrum (shopping center) in Hamburg. With the Digital Mall, ECE makes it possible for customers to get information on the products available in the shopping center – anytime, anywhere.