Advertisement
Search
Close this search box.

Investment

PLANS OF INVESTORS AND OWNERS

Institutional investors in Germany are facing a significant shift in their real estate investment strategies, as revealed in the twelfth annual survey by Universal Investment. The survey among German institutional investors sheds light on the evolving landscape of real estate allocations and investor preferences, indicating a strong appetite for diversification beyond national borders and a growing recognition of the role of real estate as a hedge against inflation.

Trei Real Estate GmbH (“Trei”) just opened the 38th retail park of its Vendo Park brand in Poland. The property is located in Konin, a town of around 80,000 residents in the Greater Poland voivodeship. The new Vendo Park has a lettable area of around 5,400 sq m, with units let to Aldi, Rossmann, Pepco, Dealz, Kakadu, Sinsay and Piekarnia Grochola. On the whole, Trei invested about 6.4 million euros in the property.

The binding agreement between the British Frasers Group plc and Signa Retail Department Store Holding GmbH to acquire SportScheck was announced a few days ago.

Including G-Star RAW, WHP Global’s brand portfolio generates more than $7 billion in retail sales, further elevating the company to one of the largest brand management companies in the world.

The family business Bucherer was founded in 1888 in Switzerland, is in the 3rd generation and is led by Jörg G. Bucherer as Chairman of the Board of Directors. The headquarters are located in Lucerne, the company has more than 2400 employees.

“Without experimenting, you cannot learn anything,” states Ihsan Elgin, Executive Board Member of Finberg. As an investor, he is very serious about the impact of the metaverse on life and business. The convergence of virtual and real realms within the metaverse allows companies to fasten collaboration as well as to enhance communication, and this is only one of his conclusions.

“The rapid change in the world now necessitates being more than an observer and follower; it requires rapid implementation,” states Yurdaer Kahraman, FIBA CP CEO and Member of the ACROSS Advisory Board. Therefore, he values the Metaverse as an engaging way to reach a younger, digitally connected consumer audience. He shows the perspective of a company that took the metaverse path very early.

E-Commerce does not run over shopping centers because they offer much more than a shared space where people purchase different products. To enhance the appeal of traditional shopping mall experiences, especially to Gen Z customers, enriching these “add-ons” is crucial. A new generation and metaverse-based loyalty programs can be a big part of this. Ahmet Usta, ELYT.net Co-Founder, explains what Metaverse business cases make sense for the placemaking industry.

A metaverse use case in practice: Fiba Commercial Properties and Elyt.net introduced at İnegöl Shopping Mall, Turkey, a metaverse-based, new-generation loyalty program. The important learning: Consumers are ready. The interest in the program was unbelievably high. Visitors were happy to receive gifts and be part of an application that involved innovative technology like NFT.

Steffen Hofmann is a Managing Partner at ambas. Having worked in eight European markets, he has a deep understanding of the mechanisms of international investment markets. On the occasion of the 15th anniversary of ACROSS, he discusses the historic evolution of the retail real estate industry from the perspective of the financial market.