PERSONAL COMMENTARIES OF PLACEMAKING EXPERTS
In times of unpredictability, marketing spending is usually the first candidate for budget cuts. Marketing management in the commercial real estate sector must be highly focussed on the issues that are fundamental to the business of property owners which directly contributes to increasing their value.
Racing after numbers, reading year-end reports, statistics and percentages: this chase is not but characterized by a kind of tunnel view, which limits the possibilities of growth. If you want to adapt, you need to consider every aspect of your target audience to keep on top of the changes in consumer behavior. Footfall is reflecting your detailed expertise, not producing it. What businesses need is direct connection to their customers: establish a relationship, explore needs and demands, and use the right tools to aid this pursuit.
Since the beginning of the pandemic, the message to the UK has been to shop local and support your community during the incredibly difficult period that we all faced. Even as town and city centers began to open up again, independent retailers have maintained their position in the spotlight of the retail industry, be it bricks and mortar or online.
Ukrainian real estate investor Focus Estate Fund has acquired the Turawa Park shopping center in Opole, southern Poland, from Edinburgh-based Abrdn for an undisclosed sum.
“It is imperative for shopping centers to become part of the e-commerce economy; otherwise, your business will decline in the upcoming years.”
“Our addiction to fossil fuels is pushing humanity to the brink. We face a stark choice: Either we stop it–or it stops us. It’s time to say: enough.”
“We are all convinced that placemaking makes brick-and-mortar retail attractive, forward-looking, and an experience.”
“The pandemic has intensified global digitalization, which is another challenge that the Russian mall industry is facing.”
„Instead of continuing to speculate about the new normal, as an industry, we need to discuss what (permanent) actions we want to take with respect to those changes.”
“In today’s world, consumers expect quick and effortless service, and parking needs to reflect those changes”
A thoughtful brand strategy is the essential basis of any marketing effort. The brand, the expectation raised, is what remains after all of the marketing has swept through the room. It is what sticks in your customers’ minds. It is what makes them loyal. It is what makes them think you are worth a visit.
“Looking at the digital transition, ECSP members are certain that the future is omni-channel.”
“Despite laudable efforts, the retail real estate industry still needs a common vision and strategy to achieve full decarbonization by 2050.”
„Getting access to retailer product and inventory data has been the overall biggest challenge in any shopping center e-commerce related effort.”
“Seville Fashion Outlet in Spain will enjoy an extension of 2,680 sq m which will create space for 17 major brands to be added to the existing roster of more than 70 stores.”
“We know humans need interaction and it will take the online industry some time to provide anything close to the experience that bricks and mortar contribute.”
“In some cases, schemes are trading at the same or even higher sales densities than previous years and, in many cases, better than pre-pandemic, 2019 levels.”
“We are focusing on our customer journey under the theme of the Italian Dolce Vita – to bring out the best of Italy to our international visitors, and the best of the world to Italy, through fashion, hospitality, culinary experiences, art and design.”
"We like to think of our centers as a kind of 'oasis', in terms of the experience they provide."
„Modern premium class buildings have everything they need in most of cases. It is just about how to increase the efficiency to the level that is available inside the already existing systems.“