PERSONAL COMMENTARIES OF PLACEMAKING EXPERTS

Opinion

Unlocking the Value of Parking Assets as Key Components of Wider Shopping Experiences

“In today’s world, consumers expect quick and effortless service, and parking needs to reflect those changes”

Consumers Love Brands, Brands Love Brands – Start Being a Brand

A thoughtful brand strategy is the essential basis of any marketing effort. The brand, the expectation raised, is what remains after all of the marketing has swept through the room. It is what sticks in your customers’ minds. It is what makes them loyal. It is what makes them think you are worth a visit.

A brave new retail world?

“Looking at the digital transition, ECSP members are certain that the future is omni-channel.”

Paris-Proofing Retail Property: Who Needs to Do What and by When?

“Despite laudable efforts, the retail real estate industry still needs a common vision and strategy to achieve full decarbonization by 2050.”

Realization of Shopping Centers as Marketplaces

„Getting access to retailer product and inventory data has been the overall biggest challenge in any shopping center e-commerce related effort.”

Sustainable expansion

“Seville Fashion Outlet in Spain will enjoy an extension of 2,680 sq m which will create space for 17 major brands to be added to the existing roster of more than 70 stores.”

Comprehending customers: post-pandemic lessons

“We know humans need interaction and it will take the online industry some time to provide anything close to the experience that bricks and mortar contribute.”

Crisis-resistant Outlet Centers

“In some cases, schemes are trading at the same or even higher sales densities than previous years and, in many cases, better than pre-pandemic, 2019 levels.”

Land of Fashion outlet villages successfully repositioned

“We are focusing on our customer journey under the theme of the Italian Dolce Vita – to bring out the best of Italy to our international visitors, and the best of the world to Italy, through fashion, hospitality, culinary experiences, art and design.”

Outlets’ unique playbook: takeaways from the pandemic

"We like to think of our centers as a kind of 'oasis', in terms of the experience they provide."

How to achieve ESG goals without additional investment?

„Modern premium class buildings have everything they need in most of cases. It is just about how to increase the efficiency to the level that is available inside the already existing systems.“

Reshaping tomorrow’s retail landscape

“We recognize that the traditional model for urban malls needs to evolve in the face of shifts in consumer habits, e-commerce growth, new technologies, urbanization, declining use of private transportation, and a localization of demand towards accessible services and environmental sustainability.”

A Look at Moscow

“Many people believe that commercial real estate projects should learn from theme parks and build upon the concept by planning events and other activities that make them even more of a destination than before.”

Retail Must Match Net Zero Ambitions with Actions

“The retail sector needs to act now to show it is committed to a ‘green recovery’ from the pandemic and to demonstrate to customers, supply chains, investors, and other stakeholders that sustainability plays a core role in its business strategy.”

Shopping Centers as Fulfilment Locations

“In the most extreme examples, the projects include conversions of mall properties to become partial warehouses for e-commerce fulfilment.”

The Party Will Surely Resume – But Will You Be Ready to Dance?

Bigger leaps are being taken to lift us out of this pandemic. We still have a long way to go, the path ahead will be rocky, and the load we must carry is heavy. However, not everyone should expect the party to begin once we make our way out of the darkness. The beat of the drum and the rhythm of the song have changed.

Virtual Meetings Do Not Work in the Real Estate Industry

“Without the physical aspect of real estate, you cannot obtain the same engagement, fulfilment, or experience: It is simply not as effective.”

Most Problems are of a Company’s Own Making

Retail has changed. Do you really understand how things currently work or how they will work in the future? Are you still waiting for everything to go back to “the way it used to be”?

Green sports in real estate

The real estate business is not a sport but there are many similarities. Fair play, progress through training, new methodologies, competition, success (and failure), injuries and recovery, awards, fame etc.

Future-proofing Retail Involves Continuous Transformation

“According to a study by Simon-Kucher & Partners, customers miss brick-and-mortar retail, with 90% of respondents indicating that they are looking forward to being able to visit local stores again once the lockdown has been lifted.”