Advertisement
Twitter Facebook Linkedin Rss
Search
Close this search box.
Search
Close this search box.
ACROSS

Opinion

PERSONAL COMMENTARIES OF PLACEMAKING EXPERTS

Sebastian Guth is the Managing Director of 21Media. /// credit: 21Media

MARKETING CAN REDEFINE THE ROLE OF SHOPPING CENTERS IN A CHANGING RETAIL LANDSCAPE

The challenge is to transform the shopping center from a place of consumption to a world of experience that seamlessly combines leisure, entertainment, and shopping. In his guest article, Sebastian Guth, Managing Director of 21Media, explains the role of B2B and B2C marketing in the transition of brick-and-mortar retail and shopping centers.

Will Odwarka is the Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting. /// credit: Will Odwarka, ACROSS

Will’s F&B Insights: Opening A Restaurant In Western Europe – Are You Insane?

“It’s a fair question these days in lots of Western countries, Europe first and foremost. Running a restaurant in Europe requires a more nuanced approach than simply focusing on high revenue figures,” shares Will Odwarka, Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting in his latest “F&B Insights” column. “The notion that success is guaranteed by sheer volume is misleading, as the current challenges facing the industry demand a deeper understanding and strategic planning,” he explains. Opening a restaurant in Western Europe may seem daunting to some, but it is essential to address the underlying issues that have been exacerbated by the recent global pandemic.

Redevelopment: Elisen Palais in Hamburg, Germany (left), Chris Fleetwood, Deputy COO Real Estate at Redevco (right). /// credit: Redevco

TECHNICAL INNOVATION BY BRANDS AND CLOSE COLLABORATION WITH LANDLORDS WILL DETERMINE WINNERS AND LOSERS IN RETAIL’S “SECULAR SHIFT”

“We are all aware of the seismic changes in the retail landscape in recent years that have affected both owners and occupiers”, says Chris Fleetwood, Deputy COO Real Estate at Redevco. Therefore, a combination of macroeconomic events, higher-for-longer interest rates and inflation, increased consumer awareness of their own environmental footprints and values, and the emergence of transformative technologies have created an ever more competitive environment.

Ibrahim Ibrahim is the Managing Director of Portland Design. /// credit: Portland Design

WHY AND HOW SHOULD BRICKAND-MORTAR RETAIL RETHINK FLOOR SPACE?

Retail is and always will be about four things – recruitment, transaction, fulfillment, and retention. The interesting thing is that transaction and fulfilment are increasingly migrating to the online sector. “Even though I am generalizing, and I suppose I am being slightly provocative, it seems that brands will increasingly occupy physical space for the purpose of recruiting and retaining customers,” states Ibrahim Ibrahim, Managing Director of Portland Design.

Outstanding European Placemaking Project recommended by Will Odwarka, CEO and Founder of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding Placemaking Projects: F&B Role Models From The Middle East

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Will Odwarka, CEO and Founder of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board, Al Mamlaka Social Dining, and One & Only´s One Za’abeel are one of the many outstanding placemaking projects that drive the industry forward.

Outstanding European Placemaking Project recommended by Jan Tanner, Managing Director at Bredella AG for Implenia Switzerland, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: Bredella Areal, Pratteln — From Grey Industrial Estate To Colorful Neighborhood

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Jan Tanner, Managing Director at Bredella AG for Implenia Switzerland, and Member of the ACROSS Advisory Board, Bredella Areal in Pratteln, Switzerland is one of the many outstanding placemaking projects that drive the industry forward.

Outstanding European Placemaking Project recommended by Herman Kok, Associate Partner at DISCvision, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: Beurstraverse, Rotterdam, And Elektrownia Powiśle, Warsaw — One Project With A Substantial History And One New

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Herman Kok, Associate Partner at DISCvision, and Member of the ACROSS Advisory Board, Beurstraverse in Rotterdam, and Elektrownia Powiśle in Warsaw are one of the many outstanding placemaking projects that drive the industry forward.

Outstanding European Placemaking Project recommended by Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: All Good Things Come In Threes — Designer Outlet Gdańsk, Designer Outlet Algarve And Designer Outlet Kraków

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping, and Member of the ACROSS Advisory Board, Designer Outlet Gdańsk, Designer Outlet Algarve, and Designer Outlet Kraków are one of the many outstanding placemaking projects that drive the industry forward.

Outstanding European Placemaking Project recommended by Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: NIVY Center (Bratislava), Merlata Bloom (Milano) And Norblin Factory (Warsaw) — Three Locations Following A Great Vision

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, and Member of the ACROSS Advisory Board, NIVY Center (Bratislava), Merlata Bloom (Milano), and Norblin Factory (Warsaw) are one of the many outstanding placemaking projects that drive the industry forward.

Outstanding European Placemaking Project recommended by Joanna Fisher, CEO of ECE Marketplaces, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: “The Playce” And “Foodgarden” @ Main-Taunus-Zentrum — Two Examples Of Successful Repositioning And Upgrading

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Joanna Fisher, CEO of ECE Marketplaces, and Member of the ACROSS Advisory Board, The Playce and Foodgarden at Main-Taunus-Zentrum in Sulzbach, Germany are one of the many outstanding placemaking projects that drive the industry forward.

Outstanding European Placemaking Project recommended by Yurdaer Kahraman, CEO and Board Member of FİBA Commercial Properties, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: Galataport Istanbul — A Regeneration Story

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Yurdaer Kahraman, CEO and Board Member of FİBA Commercial Properties, and Member of the ACROSS Advisory Board, Galataport Istanbul is one of the many outstanding placemaking projects that drive the industry forward.

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting. /// credit: Heartatwork Hospitality Consulting

Artificial Intelligence – A Meaningless Buzzword Or A True Opportunity To Leverage Our Business To Its Full Extent?

“Artificial intelligence, or AI, is everywhere don’t you agree? From healthcare to finance to retail, businesses are harnessing the power of AI to drive innovation, optimize processes, and improve customer experience. But despite the widespread use of AI, many businesses are still hesitant to fully embrace it,” states Will Odwarka, Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting.

Outstanding European Placemaking Project recommended by Klaus Striebich Managing Director of RaRE Advise, and Head of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: Galleria Vittorio Emanuele II. Milano, Italy — Location With A ‘Wow Effect’ That Lasted For Generations

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Klaus Striebich, Managing Director of RaRE Advise, and Head of the ACROSS Advisory Board, Milano´s Galleria Vittorio Emanuele II. is one of the many outstanding placemaking projects that drive the industry forward.

ACROSS Outlook 2024 (left), Andrew Sparrow (right) /// credit: ACROSS, Workman LLP

OUTLOOK 2024: “Placemaking As A Conduit For Change”

“We are seeing a much greater focus being placed on delivering quantifiable, and measurable, social value progress within individual placemaking schemes,” states Andrew Sparrow, Director of Activate at Workman LLP, in the latest “Industry Outlook 2024”.

ACROSS Outlook 2024 (left), William Kistler (right) /// credit: ACROSS, UrbanOvation

OUTLOOK 2024: “Contrarians At The Gates”

“Great placemaking means rethinking investment, business and operating models,” states William Kistler, Founder and Managing Partner of UrbanOvation, in the latest “Industry Outlook 2024”.

Newsletter

Subscribe to our newsletter and stay informed about the latest news and deals within the placemaking industry in Europe.

By entering my e-mail address and clicking the “Subscribe” button, I declare my consent to ACROSS Medien – und Verlags GmbH to send me information on a regular basis about expert opinions, current trends, latest news, and industry events by e-mail. Being aware that I can revoke my consent to ACROSS Medien- und Verlags GmbH at any time. Privacy Policy

Contact

ACROSS Medien und Verlags GmbH
1010 Vienna, Austria
Ebendorferstraße 3|10
Phone:+43 1 533 32 60-0
E-Mail: office@across-magazine.com

Media Data

For detailed information about ACROSS, the international and independent trade medium for placemaking in Europe please visit:
Media Presentation and Rates

Follow us

If you want to keep up with what’s going on in the international placemaking community, give us a follow!

Twitter Facebook Linkedin Rss

Legal

© ACROSS Medien und Verlags GmbH, All rights reserved

Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
Go to Special