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ACROSS

Opinion

PERSONAL COMMENTARIES OF PLACEMAKING EXPERTS

credit: Coniq, Shutterstock

Rediscovering the Essence of Retail: Re-Educating the Consumer

In a world dominated by online shopping, the role of brick-and-mortar retailers is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.

ACROSS Outlook 2024 (left), Angelus Bernreuther (right) /// credit: ACROSS, Kaufland

OUTLOOK 2024: “Work Even Harder To Understand The Customer”

“ESG and digitalization are here to stay and will have a continuous and long-term impact on how retail real estate is operated,” states Angelus Bernreuther, Head of Investor Relationship Management at Kaufland, and Member of the ACROSS Advisory Board.

Marc Giovannini is COO & Co-Founder at Omniaz. /// credit: Omniaz

The Use of Artificial and Virtual Intelligence in Retail

There are a variety of ways that retail companies are cleverly utilizing artificial intelligence, states Marc Giovannini, founder of Omniaz. He highlights use cases, explains the growing interest, and discusses why hyped products like the much-anticipated Apple Vision Pro may be a push toward mass adoption, but are not the breakthrough product the industry is waiting for.

Forum Schwanthalerhöhe (left), Forum Hanau (right) /// credit: HBB

Sustainable Reorientation of Shopping Centers

Online retail continues to change the shopping landscape, and people have adapted their leisure behavior as a result of the pandemic. Consequently, the role of shopping centers needs to be rethought. Shopping centers are no longer straightforward “shopping machines”, but must prove themselves as sustainable and versatile community centers, argues HBB.

ACROSS Outlook 2024 (left), Chris Igwe (right) /// credit: ACROSS, Chris Igwe

OUTLOOK 2024: “Serve The Local Community”

“Placemaking does not have to be a complex configuration of multiple uses, but one that is seen as being in harmony with the people it wants to serve,” states Chris Igwe, Global Retail Expert, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

ACROSS Outlook 2024 (left), Christine Hager (right) /// credit: ACROSS, Bernhard Claßen for GCSP

OUTLOOK 2024: “Recognize The Importance Of Customer Orientation”

“Investors are increasingly following high-quality, sustainable, and innovative assets that can provide unique and modern customer experiences,” states Christine Hager, Director of Property Management for Sonae Sierra in Germany, in the latest “Industry Outlook 2024”.

ACROSS Outlook 2024 (left), Henrik Madsen (right) /// credit: ACROSS, Henrik Madsen

OUTLOOK 2024: “It Is All About ME!”

“Consistent (growth) performance is returning, but mainly for businesses and entities that truly stayed focused on relentlessly adapting and readapting,” states Henrik Madsen, Chief Executive & Transformation Officer at HMJ International Services Ltd., and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

Ben Chesser, CEO and Founder of Coniq (left), David Fuller-Watts, CEO of Mallcom (right) /// credit: Coniq, Mallcomm

WHY DIGITAL PLATFORMS ARE NO LONGER A NICE TO HAVE

In an age where businesses and consumers get bombarded with digital communications, relevant information must get to people at the right time. Any mall business that sends generic messages to its tenants or shoppers will quickly lose their interest. Digital platforms are fundamental to improving the performance of shopping malls and their tenants.

ACROSS Outlook 2024 (left), Otto Ambagtsheer (right) /// credit: ACROSS, VIA

OUTLOOK 2024: “Omnichannel Retail Is The Future”

“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

Festive Decoration at Allee-Center Leipzig, Germany (left), Thomas Mark, President of MK Illumination (right) /// credit: MK Illumination

Festive Lighting That Supports Long-term Sustainability Goals

Festive lighting and seasonal decorations remain key to creating the right ambience and attracting visitors during the holiday season. By collaborating with a sustainably-minded festive lighting supplier that offers creativity, innovation, and experience, centers can achieve two objectives: They can support internal sustainability targets and maintain their positions as vibrant community hubs.

ACROSS Outlook 2024 (left), Rüdiger Dany (right) /// credit: ACROSS, NEPI Rockcastle

OUTLOOK 2024: “Our Industry Is Constantly Evolving”

“Real estate is a long-term business so many of the challenges are long term in nature too,” states Rüdiger Dany, CEO of NEPI Rockcastle and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

ACROSS Outlook 2024 (left), Gregory Fonseca (right) /// credit: ACROSS, BDP

OUTLOOK 2024: “THE ONLY RETAIL THAT IS DYING IS BORING RETAIL”

“In the current retail environment, it is the customers’ expectation for personalisation, speed, and lower costs that is driving industry innovation,” states Gregory Fonseca, Director of Architecture at BDP and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

Cotswolds Designer Outlet in Tewkesbury, creating 12,635 sq m space for 56 new brands. /// credit: Realm

Outlet 3.0 – What’s in store?

Across the outlet market, we’ve started to see a growing number of brands, including Hugo Boss, Adidas, and Tommy Hilfiger, actively seeking larger retail spaces with a clear objective: to elevate and enrich the ‘flagship’ outlet in-store experience, explains Dan Mason is Managing Director Realm. This year marks the 30th anniversary of the UK’s first outlet center, and as we look ahead to the next decade for this resilient retail sector, what will be the defining trends of Outlet 3.0?

Sergio Jiménez, Marketing & IT Director at NEINVER /// credit: Neinver

Loyalty Schemes: A Win-Win For Brands And Customers

“One of the most surefire ways for management companies to optimize revenue for brands is to find ways to improve customer loyalty and to ensure both new and repeat visits,” states Sergio Jiménez, Marketing & IT Director at NEINVER.

Axel Despriet (left), Bistrita Retail Rark, Romania (center), and Bart Rabaey (right) /// credit: Mitiska REIM

The ongoing opportunity in retail parks

Many of the headwinds that have buffeted the global economy over the past 12 months remain very much at the forefront of investors’ minds. However, in tandem with this, investors like Mitiska REIM are also seeing a number of structural tailwinds in support of retail parks and wider convenience real estate.

retail parks faces both challenges and exciting opportunities. /// credit: Chainels

The Future Of Retail Parks: adaptation and innovation in a changing landscape

The retail park: a cornerstone of modern consumer culture that has long been a popular destination for shoppers seeking convenience, variety, and an all-in-one shopping experience. As technology and consumer preferences continue to evolve, the future of retail parks faces both challenges and exciting opportunities. Joseph Jarvis, Content Marketer at Chainels, explores how retail parks are likely to adapt and innovate to remain relevant in the rapidly changing retail landscape.

credit: Trei Real Estate Poland

Retail Parks In Poland Are Thriving Even In Challenging Times

Despite the current unfavorable economic situation in Poland, retail parks are still growing rapidly. Nevertheless, Trei Real Estate Poland has built and opened 35 retail parks under the Vendo Park brand, and has another three scheduled to open later this year. The company may even say that in the face of many market challenges business is going very well.

Jens Nielsen, Global Commercial & Digital Director at Ingka Centres. /// credit: Ingka Centres

Reinventing and Rethinking the Role of Retail in Physical Space

“We want to see people in our meeting places every day, so we are moving towards creating “work/live/play” retail spaces for everyone”, explains Jens Nielsen, Global Commercial & Digital Director at Ingka Centres. Following this approach, F&B has become a main focus of attention. Ingka developed the Saluhall concept to be a joyful community experience. The flexibility of the new sustainable and social concept offers people the freedom they look for, and the ability to experience life together.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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