LATEST TRENDS IN FOOD & BEVERAGE AND LEISURE CONCEPTS
“There is no better marketing strategy than making people feel good.”
The Broodzaak locations at the Amersfoort, Haarlem and Leiden train stations will be the first to be converted to the new brand at the end of May. In about one and a half years, all Broodzaak stores will have been replaced by TRECK. Alongside an expanded variety in the F&B assortment, guests of TRECK can continue on t heir journey faster thanks to the addition of self-scan checkouts. Current employees of Broodzaak will continue to work for the new brand, with intensive training during the transition.
Last year marked a record year for international food and beverage operators entering the London market, with 21 international concepts opening a debut site in the capital in 2018, according to research from international real estate advisor Savills. Furthermore, the firm notes that this momentum has continued into this year, with eight concepts already open and an additional 11 debut sites already in the committed pipeline.
The redesigning and upgrading of the shopping and experience center in Leipzig/Halle will be carried out at a cost of 40 million euros.
A taste of Asia is coming to Basingstoke’s Festival Place with the arrival of not one, but two new f&b operators expanding the wide menu of dining choices at the region’s leading retail and leisure destination. Independent Japanese restaurant The Sushi Maki and Kokoro, offering a palatable menu of East Asian dishes, have both signed up to open at the 1.1 million sq ft shopping centre.
It is located inside ONE Salonica, an outlet mall in Thessaloniki, which stands to benefit from the new entertainment offering.
For years, malls in the United Arab Emirates have been surpassing each other with endlessly new, breathtaking attractions: With features such as ice rinks in the middle of the desert, aquariums, and roller coasters or an entire VR world, shopping has long since become an experience in this region.
The modern mall has changed beyond all recognition – and necessarily so. Physical malls increasingly reflect the evolving needs of consumers and the accelerating pace of contemporary life. What was fast has become faster. At every turn, technology plays a role. The retail industry has unlocked online sales channels, which complement a brick-and-mortar approach, rather than simply competing with physical stores.
ECE LEISURE SPECIAL
In mid-March, Cineplexx opened a multiplex movie theater with five screens and over 800 seats in Parndorf, Burgenland. Immediate neighbors include McArthurGlen's Designer Outlet Parndorf and FOP Management GmbH's Parndorf Fashion Outlet.
In the 1980s, the retail format of designer outlets arrived in Europe. Now, the time for expansions and refurbishments, with a focus on food & beverage and leisure, has come.