Outlets Archives

GRANTHAM DESIGNER OUTLET VILLAGE: HIGH POTENTIAL DESPITE A SATURATED MARKET

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

“OUTLETS ARE A CRUCIAL PART OF THE BRAND’S DISTRIBUTION STRATEGIES”

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.

THE HYBRIDIZATION OF OUTLET SCHEMES IS IN FULL SWING

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

NEW AGE OF INNOVATION DRIVES EUROPEAN OUTLET CENTRES

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

Frey Accelerates Growth In And Through The Outlet Segment – also with the signing of Designer Outlet Center in Berlin

2024 was another year of solid growth for FREY with a profit from recurring operations going up by 28,1 percent and a sales growth of almost 29 percent to 191.3 million Euros. The growth of the specialist in open-air shopping centers has made this impressive growth step especially since entering the outlet market with the acquisition of ROS Retail Outlet Shopping. An important part of the expansion strategy is the signing of Designer Outlet Center in Berlin for 230 million Euros.

McArthurGlen Designer Outlet Roermond Further Strengthens Luxury Brand Portfolio

Designer Outlet Roermond adds another internationally renowned brand to its portfolio with Marc Jacobs. The new opening strengthens the center’s position as a leading shopping destination for premium and high-end fashion in Europe and underlines its strategic direction.

Place Of The Week: Sevilla Fashion Outlet

Owned and managed by VIA Outlets, Sevilla Fashion Outlet is not only an outstanding retail destination within Spain, but all over Europe. The remodelling of the outlet center that was finished at the end of 2023 has contributed to a large increase in visitor numbers and brand sales at the location, and continues to inspire the industry, as can be seen by its position as a finalist for ‘Best Refurbishment and Expansion Project’ at the 2024 MAPIC Awards.

Designer Outlet Croatia Expansion and JOY Rugvica to Become the Region’s Largest Commercial Zone

Designer Outlet Croatia begins expansion with 6,000 sq m and 30 new stores, while at the same time JOY Rugvica, a modern 10,000 sq m retail complex, takes shape—reinforcing its position as a flagship shopping destination in Croatia and cross-border markets.

NEINVER SETS A NEW RECORD AS BRAND SALES RISE MORE THAN 8% ACROSS ITS PORTFOLIO TO REACH 1.63 BILLION EUROS

NEINVER closed 2024 with a record-breaking 1.63 billion euros in brand sales across its 20 managed assets – comprising 16 outlet centers and 4 retail and leisure parks – marking an 8% increase on 2023.

HOW DATA DRIVES OUTLET CENTER PERFORMANCE

In today’s fast-paced retail landscape, data is no longer just a luxury – it’s the foundation for staying competitive and future-ready. At ROS Retail Outlet Shopping, we understand that success isn’t just about collecting data; it’s about how we use that data to address challenges, boost performance, and spark growth.

VIA Outlets Brand Sales Rise Nearly 7% In 2024 As Extensive Remodelling And Remerchandising Projects Drive Growing Footfall

VIA Outlets brand sales rise nearly 7% in 2024 to a new high of 1.45 billion euros, as extensive remodelling and remerchandising projects drive growing footfall in centres across pan-European markets.

TRINITY CAPITAL BULGARIA: “WE ARE DEVELOPING NOT ONLY AN OUTLET, BUT A POWER-SHOPPING DESTINATION”

Trinity Capital is one of Bulgaria’s most prominent developers and owners of retail real estate. After developing retail parks and acquiring shopping centers, the company is now entering the market for designer outlets and planning Bulgaria’s first outlet village in Sofia, which will be in the direct vicinity of the largest retail park in the Balkans, which belongs to Trinity as well. Stoyan Kolev, CEO of Trinity Capital, explains why Bulgaria is ready for an outlet, his plans for the location, why the combination of outlet and retail park makes sense, and why entertainment and gastronomy are essential keys to more footfall.

Kering Sells Italian ‘The Mall Luxury Outlets’ To U.S. Investor

Kering finalized the sale of 100% of The Mall Luxury Outlets entities held by Kering to Simon, the US real estate investment trust engaged in the ownership of premier shopping, dining, entertainment destinations.

Management Change At Outletcity Metzingen

COO Regine Schöllkopf-Pinakidis has been appointed as CEO at Outletcity Metzingen, forming a new management board with CFO Michael Henseling.

Designer Outlet Parndorf Expands International Accessibility With New Connection To Bratislava

McArthurGlen Designer Outlet Parndorf is strengthening its position as an internationally popular shopping destination: in cooperation with the Austrian transport and tourism company Blaguss, a shuttle bus service connects the Slovakian capital Bratislava directly with the center.

NEINVER Outlet Centers Achieve Excellent Standards Of Accessibility

NEINVER continues to invest in improving the universal accessibility of its centers, with 66% of its outlet portfolio improving their accessibility ratings in the latest 2024 recertification cycle.

“CO-OPERATION BETWEEN ALL STAKEHOLDERS IS THE MOST IMPORTANT THING WHEN IT COMES TO OUTLETS.”

The European outlet market is saturated; there are only a few white spaces. Rioja Estates is one of the most experienced European pre-developers and, as such, the first authority to decide whether a location can work. Together with ACROSS publisher Reinhard Winiwarter, Giles Membrey examines the outlet market in 2024 and explains why all players should urgently address technology, which markets in Europe still have potential, and how his company’s focus areas are changing.

SUCCESS MADE BY NEINVER: THE KEY IS TO NEVER STOP EVOLVING!

The outlet channel continues its success story, demonstrating high performance, attracting a steady influx of top brand names, and delivering outstanding value to both shoppers and tenants. NEINVER’s Leasing & Retail Director, Joan Rouras, highlights the company’s strategic approach to driving growth across its locations, ensuring that each center thrives in an increasingly competitive market.

EUROPEAN OUTLET CENTRES SEE SALES HIKE AS RITUALS BECOMES FASTEST-GROWING BRAND IN THE SECTOR

Retail outlet centers, known for their brand-lead discount store formats and offers, have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review 2025 which ranks Europe’s top performing outlet centers as well as the most improved.

VIA Outlets’ Sevilla Fashion Outlet Shines at MAPIC, Strong Leasing Demand and Expansion Projects Gather Pace

VIA Outlets enters the final weeks of 2024 at the MAPIC trade show in Cannes with leasing demand remaining strong and a slate of major expansion and refurbishment projects gathering pace. The major extension of VIA Outlets’ Sevilla Fashion Outlet in southern Spain, which opened towards the end of last year, also qualified as a finalist in the ‘Best Refurbishment and Expansion Project’ category of the prestigious MAPIC Awards 2024, among a field of 154 applications.

MCARTHURGLEN SEES RECORD-BREAKING SALES, WITH TURNOVER GROWTH OF 7% YEAR-TO-DATE

McArthurGlen Group reports that total turnover from its portfolio of 24 centers across Europe and Canada rose by 7% year-to-date vs 2023, building on the previous year’s double-digit growth. This was driven by a steady increase in footfall of 4%, and a 3% rise in average spend per visitor.

ALL SIGNS POINT TO FURTHER GROWTH AT ROS RETAIL OUTLET SHOPPING

With the FREY Group as a new financially strong property partner providing robust support, ROS Retail Outlet Shopping is setting the stage for further growth and enhanced premium outlet shopping destinations across Europe. Major expansions at four centers and two new developments are set to be completed within two years.

WE STILL NEED MORE INVESTORS WHO UNDERSTAND OUR BUSINESS

Fashion House Group is the only outlet operator in Romania, and it benefits from a growing interest in international brands in Southeast Europe. In this interview with ACROSS, Brendon O’Reilly, Managing Director of Fashion House Group, explains how he wants to grow and expand with these brands.

“OUR EXPANSION PROJECTS ARE KEY GROWTH ENABLERS.”

VIA Outlets is expanding at almost every one of its 11 premium fashion outlet locations across Europe, and strengthening the F&B offering is a priority, CEO Otto Ambagtsheer says. He’s confident that organic growth will continue to be the company’s mainstay, because there are very few acquisition opportunities on the market currently, but VIA Outlets will seize the chance to invest if the right M&A deal arises that fits with its business strategy. He added that expanding VIA Outlets’ omnichannel strategy is another key priority.

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Outlets

Latest news, developments and trends in the outlet industry