Outlets Archives

MEASURING SUCCESS IN THE OUTLET BUSINESS: “CONSUMERS WANT MORE THAN JUST GOODS”

When it comes to measuring success, outlets are undergoing a noticeable change, with a gradual shift away from traditional KPIs – such as sales per square meter – and towards a more comprehensive assessment. These days, the critical metric for success is no longer how much revenue a store generates, but how much of an “experience” it provides per square meter, explains Giles Membrey, Managing Director, Rioja Estates.

VIA Outlets Reconfirms Sustainability Credentials With Top 5-Star ESG Rating

VIA Outlets has achieved the top 5-star rating in GRESB’s 2024 Real Estate Sustainability Benchmark Report for the fifth consecutive year, along with the second-highest Fitch ESG Entity and ESG Framework Ratings.

EUROPE HAS BECOME SATURATED, SO WHERE NEXT FOR OUTLETS?

In recent years, Europe has seen a proliferation of designer outlet malls, catering to savvy shoppers seeking luxury brands at discounted prices. However, the market in Europe is now showing signs of saturation, prompting developers and investors to look beyond traditional borders for new opportunities, says Giles Membrey, Managing Director, Rioja Estates. This shift is driven by various factors, including market maturity, consumer saturation, and the quest for untapped potential in emerging regions.

European Outlet Review

The number of stores operating at European outlet centres increased by 0.5% to 15,748 in the twelve months to August 2024. This is the greatest number ever recorded. The number of brands operating at European outlet centres also increased 1.4% to 4,536. This is 0.7% greater than in 2019.

NEINVER And Nuveen Real Estate Secure €73 Million Refinancing Deal For Their Outlet Center In France

NEINVER and Nuveen Real Estate have successfully carried out a 73-million-euro debt refinancing for the French center Roppenheim The Style Outlets, located close to Strasbourg and owned by Neptune – a joint venture between NEINVER and NUVEEN’s parent company, TIAA.

Malmö Designer Village: A Promising Future With A New Team

The Malmö Designer Village in southern Scandinavia is embarking on an exciting new chapter, now under the leadership of the FREY Group with ROS Retail Outlet Shopping.

Premium Retail Brands’ Shift Towards Outlet Centres Drives 25% GLA Expansion At VIA Outlets’ Landquart Fashion Outlet ‘Swiss Alpine Gateway’

VIA Outlets has initiated a development project to expand the sales area of its Landquart Fashion Outlet in the Greater Zurich Region by around a quarter, as premium retail brands follow European consumers and shift their focus from full-price retail on the high street to the outlet center format in search of greater value and volumes.

GAP Returns To Poland After 10 Years With New Opening At Designer Outlet Warszawa

Almost 320 sq m – this is the area of the first GAP outlet store opened after years of absence in the Polish market. The brand chose Designer Outlet Warszawa as the place to return to the country, with a large outlet store that has a wide range of clothing for all ages.

ROS Has Launched Its First AI Autumn Campaign

ROS Retail Outlet Shopping has created its first AI-generated campaign that will be used across its entire portfolio in seven European countries this autumn, becoming a pioneer and the first operator in the retail real estate industry to apply this technology in a campaign.

Designer Outlet Parndorf Shows Strong Summer Performance

For Designer Outlet Parndorf, the first six months of the year were already a success story, and the 160 or so popular luxury, designer and sports stores, long opening hours until sunset and the gastronomic offerings once again brought numerous customers to the center during the summer months, shared the designer outlet in a recent press release.

Alexander McQueen Opens New Store At Designer Outlet Roermond

The opening at Designer Outlet Roermond marks the brand´s first opening at an outlet in the Benelux region, as well as the label’s first in the portfolio of the McArthurGlen Group.

Opening Of The Second Phase At FASHION HOUSE Outlet Centre Pallady

On June 25th, FASHION HOUSE Outlet Centre Pallady officially inaugurated the second phase of its project, bringing to the fore new famous brands such as adidas, Tommy Hilfiger, Calvin Klein, Under Armour, D’S Damat, Guess, Chic Chic and others.

Designer Outlet Parndorf Launches The Expansion Of Austria’s Largest E-Charging Hub

With 100 charging points, a joint project between Burgenland Energie and Designer Outlet Parndorf is creating Austria’s largest e-charging hub.

ambas Advised Shareholders Of ROS In Their Platform Sale To FREY

As a retail specialist advisor, ambas Real Estate Gmbh served as exclusive sell-side advisor to the shareholders of ROS – Retail Outlet Shopping GmbH in the sale of their pan-European outlet mall management platform to the French FREY group.

ROS Retail Outlet Shopping Becomes Part Of The French Property Group FREY

ROS Retail Outlet Shopping, the 4th largest European operator with 12 managed outlet shopping destinations in 7 countries, has been acquired by the French FREY Group, a developer, investor and manager, and a real estate company listed on the Paris stock exchange, specialising in the development and operation of open-air shopping centers in Europe.

LVMH’s L Catterton Adds 1.8 Billion Euros Worth Value Retail To Its Portfolio

Hammerson has agreed to sell its 42 percent stake in Value Retail, the parent company of The Bicester Collection, to Silver Bidco Ltd., an investment vehicle controlled by LVMH´s L Catterton.

NEINVER reports 8% sales growth across its portfolio during H1 2024

The outlet centers and retail and leisure parks managed by NEINVER in Europe continued to register growth during H1 2024, with sales 8% higher, beating 2023’s record H1 figures and further cementing the upward trend seen in recent years.

City Outlet Geislingen Is Expanding

City Outlet Geislingen with over 40 home, fashion & lifestyle brands in 25 stores is being expanded to include four new stores. Construction work will begin in July 2024 and the opening is planned for late summer 2025.

Designer Outlet Algarve’s Premium Outlet Village Expansion Begins

Designer Outlet Algarve, the premium outlet village for the south of Portugal and Spain, kicks off construction for its center extension. By the summer of 2025, up to 25 new stores will open on an additional 4,000 sq m of gross lettable area, creating around 150 jobs.

Hotels play an important role in positioning outlet destinations

Tourism and shopping belong together – this is most visible within the outlet industry. Many outlet centers are located in leading tourist zones and traditionally work together with the tourism authorities. Outlets and tourist destinations understand and present themselves as a unit. This means that the outlet industry is one step ahead of the shopping center industry, but there is still a lot of potential here, since 10% of the European outlet centers have hotels at their sites.

VIA Outlets ‘BE PROUD. BE YOU.’ Exhibitions Promote LGBTQIA+ Stories and Inclusion in Pan-European Pride Month Celebration

VIA Outlets is raising awareness of Pride Month in June by collaborating with local artists in its ‘BE PROUD. BE YOU.’ exhibitions across all its 11 outlet centers.

Designer Outlet Croatia Is Leading The Way In Local Sustainability Awareness

Designer Outlet Croatia is running a strong ESG campaign to drive community engagement and awareness for sustainability.

Skechers And Levi’s Among International Brands To Open At Malmö Designer Village

Major global brands are flocking to Malmö Designer Village, which will be Scandinavia’s largest outlet destination, as well as one of the top outlet centers in Europe, once fully complete.

“We Are Well-Placed To Navigate The Challenges And Opportunities Ahead”

Following a customer-centric approach, the ‘BOLD’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio reached full potential in 2023. The operator’s average sales soared by +16.5% across the portfolio in 2023, fuelled by an enriched brand mix, a stronger shopping experience and the ability to adapt to evolving market conditions.

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Outlets

Latest news, developments and trends in the outlet industry