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Outlets

Latest news, developments and trends in the outlet industry

VIA Outlets continued its strong growth trajectory in 2025, setting new records in brand sales and footfall. Previous investments in its ‘3R Strategy’ of remodeling, remarketing, and remerchandising fed through to individual center performance along with the continued outlet-retail dynamism in European tourism-driven markets.

NEINVER closed 2025 with €1.72 billion in brand sales across the 20 retail assets it manages in Europe. This represents a 5% increase on a like-for-like basis compared to 2024, continuing a streak of consecutive years of growth. The portfolio, consisting of 16 outlet centers and 4 retail and leisure parks, underscores the outlet format as a key strategic channel for brands.

Livingston Designer Outlet is strengthening its food and beverage lineup with a pipeline of new openings set to arrive over the coming months, reinforcing the centre’s evolution into a multi-purpose destination across retail, dining and leisure.

The shopping destination is on the path to set new standard in the world of luxury fashion, and the latest step on this path has been the opening of the first Maison Margiela outlet store in Germany.

FREY, a leading European operator of open-air shopping destinations, announces that it has arranged a strategic institutional partnership worth over €170 million in total with a dedicated OPPCI (professional real estate collective investment undertaking), representing notably SOCIÉTÉ GÉNÉRALE ASSURANCES and CRÉDIT AGRICOLE ASSURANCES.

VIA Outlets has acquired Scalo Milano Outlet & More, a modern, well-connected outlet centre located to the south of Milan. VIA Outlets has purchased 100% of Locate District S.p.A., the owner-operator of the centre, previously held by the Lonati Group.

As consumer priorities shift and brands reassess their physical retail strategies, London Designer Outlet (LDO) at Wembley shows, how location, experience and value-led retail can intersect. Matt Slade, Retail Director at Quintain, reflects on the year 2025.

One of Europe’s key outlet players, NEINVER, shares strong performance in Q3 report across its entire outlet center portfolio. Overall brand sales results show an increase of 5% compared to last year’s data.

NEINVER unveiled the new image of Las Rozas The Style Outlets, a well-established outlet centre in the northwest of Madrid and the first outlet ever developed in Spain. The €3 million refurbishment delivers a step-up in design, functionality and customer experience, while further reinforcing the appeal of the scheme for brands.