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Outlets

Latest news, developments and trends in the outlet industry

From left to right: Krzysztof Gaczorek, CEO of KG Group; Marek Koźmiński, Co-Founder of KG Group; Thomas Reichenauer, Co-Founder & Managing Director of ROS Retail Outlet Shopping; and Wojciech Pawłowski, Centre Manager of Designer Outlet Kraków. /// credit: ROS Retail Outlet Shopping

Designer Outlet Kraków Celebrates Grand Opening

With over 120 international and Polish fashion and lifestyle brands, a vibrant F&B offering and a prime urban location, Designer Outlet Kraków launched with a celebratory ceremony hosted by KG Group and ROS Retail Outlet Shopping—marking a significant milestone for premium outlet shopping in southern Poland.

Ortaç Özortaç, Partner at Weconsult (left), Florentia Village Istanbul render (right). /// credit: Weconsult

FLORENTIA VILLAGE – TURKEY’S FIRST LUXURY DESIGNER OUTLET DESTINATION

Florentia Village Istanbul is Turkey’s first luxury designer outlet combined with a modern full price retail park creating a unique hybrid retail concept. Located next to Istanbul Airport, the outlet aims to set a new benchmark for retail, leisure and entertainment in the region through its scale, accessibility, attention to detail, service and innovative dual-concept structure.

Factory Kraków, Poland. /// credit: NEINVER

NEINVER Brings New brands And Expanded Stores To Its Polish Portfolio

FACTORY outlet centers across Poland, operated by NEINVER, are gaining momentum with new store openings and significant expansions from long-standing retail partners. The latest updates to the brand portfolio, totaling nearly 2,200 sq m of added retail space, underscore outlet retail’s growing appeal and NEINVER’s commitment to supporting brand growth.

Las Rozas The Style Outlets facade design. /// credit: NEINVER

NEINVER Begins Refurbishment Of Las Rozas The Style Outlets

NEINVER has begun the refurbishment of Las Rozas The Style Outlets, a landmark retail outlet center to the northwest of Madrid, owned by Neptune, a joint venture between NEINVER and TIAA, Nuveen’s parent company. The 3-million-euro renovation project will update the center inside and out, transforming it into a more modern and inviting space while remaining true to its trailblazing spirit as Spain’s first outlet center, established 29 years ago.

Aerial view of Designer Outlet Krakow, March 2025. /// credit: ROS Retail Outlet Shopping

Designer Outlet Kraków Is Opening In May

Designer Outlet Kraków is set to open its doors in May 2025, bringing an elevated outlet shopping experience to one of Poland’s most vibrant and fast-growing regions. Strategically located to serve both the city of Kraków and the entire Lesser Poland area, this new destination promises exceptional style, value and convenience—all under one roof.

Montse Ortega is Head of Visual Merchandising & Experience at NEINVER. /// credit: NEINVER

THOUGHTFUL VISUAL MERCHANDISING TRANSFORMS OUTLET EXPERIENCES

Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

Design of Vila do Conde Porto Fashion Outlet's extension in Portugal (left), and Johan Caspar Bergenthal, COO and member of the Executive Board at VIA Outlets (right). /// credit: VIA Outlets

“PERFORMANCE IS THE DECIDING FACTOR FOR OUR LEASING STRATEGY”

The focus is always on the success that can be achieved together: Johan Caspar Bergenthal spoke with ACROSS Magazine about the success factors driving VIA Outlets and the industry in general. In addition to the consistent growth generated by VIA Outlets’ 3R strategy, the former shopping center industry executive cites the close collaboration with brands, something he hadn’t experienced before during his time in the full-price retail world.

credit: Rioja Estate

GRANTHAM DESIGNER OUTLET VILLAGE: HIGH POTENTIAL DESPITE A SATURATED MARKET

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

Credit: IMAGE: CHRIS IGWE INTERNATIONAL

“OUTLETS ARE A CRUCIAL PART OF THE BRAND’S DISTRIBUTION STRATEGIES”

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.

credit: MAGDUS

THE HYBRIDIZATION OF OUTLET SCHEMES IS IN FULL SWING

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

credit: Ken Gunn Consulting

NEW AGE OF INNOVATION DRIVES EUROPEAN OUTLET CENTRES

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

credit: McArthurGlen

Frey Accelerates Growth In And Through The Outlet Segment – also with the signing of Designer Outlet Center in Berlin

2024 was another year of solid growth for FREY with a profit from recurring operations going up by 28,1 percent and a sales growth of almost 29 percent to 191.3 million Euros. The growth of the specialist in open-air shopping centers has made this impressive growth step especially since entering the outlet market with the acquisition of ROS Retail Outlet Shopping. An important part of the expansion strategy is the signing of Designer Outlet Center in Berlin for 230 million Euros.

Sevilla Fashion Outlet, Spain. /// credit: ACROSS, VIA Outlets

Place Of The Week: Sevilla Fashion Outlet

Owned and managed by VIA Outlets, Sevilla Fashion Outlet is not only an outstanding retail destination within Spain, but all over Europe. The remodelling of the outlet center that was finished at the end of 2023 has contributed to a large increase in visitor numbers and brand sales at the location, and continues to inspire the industry, as can be seen by its position as a finalist for ‘Best Refurbishment and Expansion Project’ at the 2024 MAPIC Awards.

credit: ROS Retail Outlet Shopping

HOW DATA DRIVES OUTLET CENTER PERFORMANCE

In today’s fast-paced retail landscape, data is no longer just a luxury – it’s the foundation for staying competitive and future-ready. At ROS Retail Outlet Shopping, we understand that success isn’t just about collecting data; it’s about how we use that data to address challenges, boost performance, and spark growth.

Outlet Village Sofia design (left), Stoyan Kolev, CEO of Trinity Capital (right). /// credit: Trinity Capital, Atelier Serafimov Architects

TRINITY CAPITAL BULGARIA: “WE ARE DEVELOPING NOT ONLY AN OUTLET, BUT A POWER-SHOPPING DESTINATION”

Trinity Capital is one of Bulgaria’s most prominent developers and owners of retail real estate. After developing retail parks and acquiring shopping centers, the company is now entering the market for designer outlets and planning Bulgaria’s first outlet village in Sofia, which will be in the direct vicinity of the largest retail park in the Balkans, which belongs to Trinity as well. Stoyan Kolev, CEO of Trinity Capital, explains why Bulgaria is ready for an outlet, his plans for the location, why the combination of outlet and retail park makes sense, and why entertainment and gastronomy are essential keys to more footfall.

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