All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

The development of new outlet centers is always an exciting prospect, both for consumers looking for great deals and for developers seeking to create profitable ventures. However, an ongoing debate in the realm of outlet center planning revolves around whether leisure facilities should be an integral part of these retail destinations. Giles Membrey, Managing Director of Rioja Estates Ltd. explains the pro and contra arguments.

Designer Outlet Luxembourg shows strong performance in both sales and visitor numbers, while enriching the shopping experience, since the takeover by ROS Retail Outlet Shopping.

Amsterdam The Style Outlet has made it clear that the experience element is a key component in its value proposition. Although shopping remains the primary attraction, creating a space where people can go to meet up and spend time together is a crucial part of the outlet’s growth strategy. Both the increasing number of visitors and rising sales figures at the centre show that its efforts to offer a go-to destination that brings people together and provides a unique shopping experience are proving very popular – the figures speak for themselves.

Built 25 years ago on a green field, the Designer Outlet Parndorf is now one of the most popular shopping destinations in Central Europe.