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Outlets

Latest news, developments and trends in the outlet industry

Neinver is celebrating its 25th anniversary and operates 21 centers –17 are outlet centers–with 1,600 stores located in Spain, France, Germany, Poland, Italy and the Netherlands. Their new Leasing & Retail Director, Joan Rouras, talks with ACROSS about the perks of the outlet center concept, possible future challenges, and his new role to maximize the performance of their 800 brand partners.

“Seville Fashion Outlet in Spain will enjoy an extension of 2,680 sq m which will create space for 17 major brands to be added to the existing roster of more than 70 stores.”

“We are focusing on our customer journey under the theme of the Italian Dolce Vita – to bring out the best of Italy to our international visitors, and the best of the world to Italy, through fashion, hospitality, culinary experiences, art and design.”

The designer outlet in the German state of Baden-Württemberg takes shopping to the next level across all channels. Managing Director René Kamm presents Outlet 3.0.

The third construction stage of designer outlets Wolfsburg was completed in October 2018. This shopping destination serves all those who work nearby, all visiting for the day, and everyone who just wants to enjoy a meal in a lively atmosphere with additional restaurant options like “Frittenwerk” or “Dean and David”.

Cracovia Outlet is set to become the only new fashion and lifestyle center in the Polish city. Peakside Capital and the KG Group have recently reached an agreement on this matter. ROS Retail Outlet Shopping has been appointed as the management company.

Seventeen years have already passed: In 2001, a small outlet center was built in the Upper Franconian town of Selb in the former manufacturing halls of the long-established Heinrich porcelain factory. The new Outlet Center Selb is currently under construction there.

IKEA Centres and Mutschler Outlet Holding AG have recently opened the first phase of Designer Outlet Croatia in Zagreb. In addition to its commercial shops and new theme, the outlet features a number of customer services, such as center information, strollers, free Wi-Fi, gift cards, mobile chargers, baby care facilities, an exchange office, chill out zones, terraces, and a future playground area.

IKEA Centres has opened its second outlet center, the Designer Outlet Croatia. Project Manager Branko Mihajlov explains what criteria were – and will continue to be – applied when choosing locations.

In mid-March, Cineplexx opened a multiplex movie theater with five screens and over 800 seats in Parndorf, Burgenland. Immediate neighbors include McArthurGlen’s Designer Outlet Parndorf and FOP Management GmbH’s Parndorf Fashion Outlet.

In the 1980s, the retail format of designer outlets arrived in Europe. Now, the time for expansions and refurbishments, with a focus on food & beverage and leisure, has come.