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ACROSS

Outlets

Latest news, developments and trends in the outlet industry

credit: Designer Outlet Parndorf

Designer Outlet Parndorf: Summer Program started

The Designer Outlet Parndorf extends its opening hours to 9 p.m. during the summer. The summer sale will start on June 9th with additional discounts while new F&B offers will ensure an additional summer feeling.

Nikolaus Huter is Managing Director of Huter Invest, the investor of FOC Slovenia ///credit: Huter Invest

Outlet Center development Fashion Outlet Village Slovenia: “We see a high interest from international brands.”

Slovenia’s first Fashion Outlet Village is scheduled to open in 2024/2025. The HG Invest investor group around the Tyrolean company Huter Invest is developing it. Nikolaus Huter, Managing Director of Huter Invest, spoke to ACROSS about the development, the advantages of locations close to the border, and why more and more offline shopping locations should be converted to outlet centers.

credit: NEINVER

THE NEINVER WAY: WE HAVE GROWN TO THINK AS RETAILERS

A close cooperation with the brands is the key for success. Fran Gutiérrez, Retail Director NEINVER, explains how this looks like in practice. NEINVER not only supports their brands with technological tools. The company has prioritized people and training as two main pillars in its retail strategy to support brands’ growth.

credit: Rioja Estate

WHY LANDLORDS SHOULD INVEST IN MARKETING

Inflation encourages consumers to go in search of even greater value for money, states Giles Membrey, Managing Director of Rioja Estates. Therefore, he argues, Outlets are becoming more attractive to costumers. Furthermore, also internet sales are a driver of Outlets.

“We want our retailers to perform to their best ability”

Dan Mason, Co-Founder and Managing Director at Realm, discusses the developments and challenges of the outlet market, the opportunities a UK-based operator sees in Europe, and how the training of a five-star hotel group can be a key to increasing sales, performance, and motivation.

credit: NEINVER

THE OUTLET – A LEISURE ACTIVITY IN ITSELF

“Retail has become an experiential interface, and the outlet proposition offers a key difference,” states Daniel Losantos. On the occasion of the ACROSS anniversary, the CEO of NEINVER took the opportunity to reflect on the last few years and to look ahead to the future, despite the uncertainty in which we find ourselves today.

credit: Neinver

NEINVER: At the Forefront of Digital Innovation

To succeed in the digital age, landlords and operators must embrace a culture of fact-based decision making. Adopting advanced analytics tools and investing in the collection of valuable data to inform their business decisions will enable them to improve their own business performance, that of retailers, and, indeed, that of the rest of the retail industry.

credit: ROS

“Our expansions are in full swing”

Thomas Reichenauer manages some of Europe’s most successful outlet locations as Founder and Managing Director of ROS Retail Outlet Shopping. He spoke with ACROSS about his company’s plans as well as the opportunities and challenges facing the industry.

credit: Via Outlet

“We continue to redefine the outlet shopping experience”

It is an exciting time for our current and future developments, which have hit some key milestones in recent times, says CEO Otto Ambagtsheer. All of his developments and projects happen under the light of high ESG and energy efficiency standards. ACROSS spoke with the VIA Outlets CEO about the current mood in the outlet industry.

Icon Outlet in London reopens

The Icon Outlet at The O2 in London is to re-open the last remaining stores this Friday, 10 weeks after the extensive damage to the roof which was caused by Storm Eunice in February.

Smart shopping, safe spaces, and strong resilience

Neinver is celebrating its 25th anniversary and operates 21 centers –17 are outlet centers–with 1,600 stores located in Spain, France, Germany, Poland, Italy and the Netherlands. Their new Leasing & Retail Director, Joan Rouras, talks with ACROSS about the perks of the outlet center concept, possible future challenges, and his new role to maximize the performance of their 800 brand partners.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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