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Outlets

Latest news, developments and trends in the outlet industry

Record leasing activity, over 70 million visits and continued upgrades across the portfolio. /// © NEINVER

€1.72 billion in Brand sales: NEINVER reports strong 2025 Performance

NEINVER closed 2025 with €1.72 billion in brand sales across the 20 retail assets it manages in Europe. This represents a 5% increase on a like-for-like basis compared to 2024, continuing a streak of consecutive years of growth. The portfolio, consisting of 16 outlet centers and 4 retail and leisure parks, underscores the outlet format as a key strategic channel for brands.

© Livingston Designer Outlet

Scottish Designer Outlet welcomes new F&B Tenants

Livingston Designer Outlet is strengthening its food and beverage lineup with a pipeline of new openings set to arrive over the coming months, reinforcing the centre’s evolution into a multi-purpose destination across retail, dining and leisure.

Outletcity Metzingen in Germany /// © Outletcity AG

Avant-Garde Luxury in Outletcity Metzingen

The shopping destination is on the path to set new standard in the world of luxury fashion, and the latest step on this path has been the opening of the first Maison Margiela outlet store in Germany.

Image of the Shopping Promenade Riviera /// © FREY

FREY ARRANGES A NEW INSTITUTIONAL PARTNERSHIP

FREY, a leading European operator of open-air shopping destinations, announces that it has arranged a strategic institutional partnership worth over €170 million in total with a dedicated OPPCI (professional real estate collective investment undertaking), representing notably SOCIÉTÉ GÉNÉRALE ASSURANCES and CRÉDIT AGRICOLE ASSURANCES.

Scalo Milano Outlet & More, Italy /// © VIA Outlets

VIA Outlets completes Italian Market Entry through Acquisition

VIA Outlets has acquired Scalo Milano Outlet & More, a modern, well-connected outlet center located to the south of Milan. VIA Outlets has purchased 100% of Locate District S.p.A., the owner-operator of the center, previously held by the Lonati Group.

Outlook 2026 Statement from Matt Slade, Retail Director Quintain /// Portrait © Chris Winter / Quintain

London Designer Outlet: Adapting to a Changing Market

As consumer priorities shift and brands reassess their physical retail strategies, London Designer Outlet (LDO) at Wembley shows, how location, experience and value-led retail can intersect. Matt Slade, Retail Director at Quintain, reflects on the year 2025.

Amsterdam The Style Outlets, Netherlands /// © NEINVER

NEINVER reports solid Growth in Q3 Results

One of Europe’s key outlet players, NEINVER, shares strong performance in Q3 report across its entire outlet center portfolio. Overall brand sales results show an increase of 5% compared to last year’s data.

Facade of Las Rozas The Style Outlets /// Credit: NEINVER

Refurbishment of Las Rozas The Style Outlets, Madrid completed

NEINVER unveiled the new image of Las Rozas The Style Outlets, a well-established outlet centre in the northwest of Madrid and the first outlet ever developed in Spain. The €3 million refurbishment delivers a step-up in design, functionality and customer experience, while further reinforcing the appeal of the scheme for brands.

Portrait credit: ROS | Image credit: FREY

RESHAPING THE EUROPEAN OUTLET INDUSTRY WITH PROVEN EXCELLENCE

With the acquisition of significant portfolios in Italy and Germany, the development of Malmö Designer Village, and numerous expansions, ROS Retail Outlet Shopping is among the most dynamic players in the European outlet market. Together with partner FREY, the company is now pursuing ambitious growth goals. ROS co-founder Thomas Reichenauer talks about the latest steps, synergies in ESG and digitalization, and the challenges of a changing industry.

Credit: FREY

FROM PROMENADES TO OUTLETS: FREY’S BOLD PATH TO MARKET LEADERSHIP

FREY Group has transformed the retail landscape with its open-air Shopping Promenades, and now it is venturing boldly into the outlet sector. In this exclusive interview, Chairman & CEO Antoine Frey explains why the acquisition of ROS was pivotal, how cultural placemaking and B Corp sustainability guide the company’s vision, and why projects like Malmö Designer Village and Designer Outlet Berlin are setting new standards across Europe.

“WHAT’S THE SECRET TO OUTLET SUCCESS? EMPOWER THE TENANT”

In the evolving outlet retail landscape, tenant performance is more than a priority. It’s the engine of profitability. In this expert commentary, Rioja Estates’ Managing Director Giles Membrey lifts the curtain on why thriving tenants lead to thriving assets. From data-driven collaboration to precision in unit sizing, location, and customer experience, Membrey reveals how strategic landlord-brand partnerships are redefining retail success – one store at a time.

Credit: Trinity Capital

“OUTLET VILLAGE SOFIA WILL SET NEW STANDARDS IN BULGARIA”

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.