Landquart///Switzerland – VIA Outlets unveiled the extension of its Landquart Fashion Outlet in the Greater Zurich region. The new section now boasts a gross lettable area of around 27,000 m2 – the floor area boosted by +20%, or 4,862 m2.
Landquart Fashion Outlet lies to the southeast of Zurich in the Graubünden region close to the border with Austria and Liechtenstein and is at the gateway to premier Swiss alpine resorts in the region such as St. Moritz, Davos, and Klosters. The expansion has added 15 new units, including expanded F&B offerings, and created a modernized architectural setup that seamlessly extends the centre circuit while elevating the arrival experience at the centre’s southern entrance.
Landquart Fashion Outlet now encompasses around 100 stores, housing more than 170 premium brands across fashion, lifestyle, and sports. The expansion also delivers a meaningful economic boost to the Graubünden region, creating approximately 200 new jobs and further increasing its attraction as a destination for international travellers and local visitors.
“Our investment in the new extension of Landquart Fashion Outlet reflects our focused market repositioning of the centre in the past 12 years. Through our 3R strategy of Remodelling, Remerchandising and Remarketing, it has attracted many new premium brands and driven strong growth in brand sales and footfall. Landquart Fashion Outlets’ success is further evidence of the broader trend in pan-European retail markets, with premium brands increasingly drawn to the fashion outlet centre format.”
Otto Ambagtsheer, CEO of VIA Outlets
Tenant Mix of the New Area
The extension brings several prominent international brands to Landquart, further sharpening the destination’s premium profile. New openings include Coach, Carhartt WIP, American Vintage, Eleventy, L’Oréal, Läderach, and Birkenstock, enriching the appeal for style-conscious Swiss guests and cross‑border tourists alike. Additional F&B concepts will follow throughout 2026, further enhancing dwell time and guest experience.
Several existing brand partners are using the expansion to elevate their presence: Nike, Calvin Klein, and PME Legend have relocated to larger stores within the newly developed area, introducing updated store concepts. A highlight of the expansion is the debut of Switzerland’s largest Nike factory store, demonstrating the strategic importance of Landquart Fashion Outlet for leading international brands.
Planning with Sustainability in Mind
Ahead of the opening, a new four‑storey car park was also completed at the centre, increasing total capacity to 1,550 parking spaces, and delivered Switzerland’s largest fast‑charging park, featuring 30 EV charging points including 16 fast-chargers of up to 150 kW, ten chargers up to 50 kW, and four AC chargers for longer stays. All operations run on 100% renewable energy, underscoring VIA Outlets’ commitment to sustainable development across its portfolio.
“This expansion marks the next step in a journey that began in 2014 when VIA Outlets acquired Landquart Fashion Outlet. Following continuous upgrades in recent years, this new extension enables us to further strengthen the destination as a place where brands can grow and guests enjoy an experience defined by quality, contemporary design, and attention to detail all while advancing the sustainability initiatives that underpin our ambition to reach our Net Zero emissions target by 2050 across the portfolio,” adds Marianne Wesselo, Regional Business Director of VIA Outlets.
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