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Outlets

Latest news, developments and trends in the outlet industry

Neinver appointed Barbara Somogyiova as its new leasing director Europe at the beginning of September. In an interview with ACROSS, she revealed, among other things, that the company will present new projects and share the details of its tourism strategy at Mapic.

Without a doubt, the Polish outlet market is the biggest in CEE, which makes it very attractive for investors. Outlet centers operating there are a great example of meeting current market needs—both from tenants’ and customers’ perspective.

According a Colliers-report the increasing competition in this market segment will force numerous objects to undergo qualitative changes in order to survive.

What customers have long demanded of malls is now being demanded of designer outlets. They must offer customers more than shopping, says Henrik Madsen, Managing Director Northern Europe at McArthurGlen, in an interview with ACROSS.

Parndorf Fashion Outlet, located between Vienna and Bratislava, is undergoing a comprehensive relaunch. A new Art Nouveau style, new roads and entrances, new retail space, and a new center management self-run by the owner should multiply customer frequency.

Designer Outlet Roermond, located directly on the border with Germany, won multiple prizes in this year’s “Outlet Center Performance Report Europe.”

The development of a new premium outlet shopping destination in the West Midlands moved a step closer as development partners U+I and Rioja Developments confirmed receipt of full planning permission.

Neinver is continuing its growth in Europe by entering the Czech market, the eighth country in which the company has a presence. The company has partnered with The Prague Outlet to forge a joint venture launching Prague The Style Outlets, the first premium outlet center in the Czech Republic.

In November 2008, immediately after the bankruptcy of the US investment bank Lehman Brothers, two Austrian investors, Thomas Seikmann and Manfred Schlager, opened Croatia’s first outlet center: Roses Designer Outlet in Zagreb. After years in a difficult market environment, they have managed to establish the retail property firmly in the market.

Why outlet center operators are increasingly seeking to emancipate themselves from the “factory” image and why large investors now also like to “shop” there.

Zsar Outlet Village is taking shape in the Finnish city of Vaalimaa. The developer EFRE is working on the project with a holiday resort going up nearby.

Europe’s largest luxury designer outlet, Serravalle Designer Outlet, near Milan, one of 20 McArthurGlen Designer Outlets across Europe, recently announced its expansion.