The latter category assesses how professionally a center is managed, how economically attractive the location is for brands, and how collaborative the partnership between the operator and tenants is. The fact that Outletcity AG has once again taken first place here underlines the strong confidence international brands have in the quality of its management.
Strong Results in a European Comparison
In the European rankings, Outletcity Metzingen confidently ranks among the top ten in the category “Most Economically Successful Outlet Center in Europe 2025.” This makes Metzingen one of the leading outlet centers that, according to tenant evaluations, are at the forefront of the European market.
ACROSS Outlet Update March 2026 is here, featuring an insightful interview from Regine Schöllkopf-Pinakidis, CEO of Outletcity AG.
As Europe’s largest outlet, Outletcity Metzingen has been setting high standards in international destination management for years. With its exceptional variety of brands, its strong appeal to international premium and luxury brands, and the world’s largest BOSS store, it impressively confirms its position as a leading European shopping destination.
For Outletcity AG, the result sends a strong signal: It confirms the course set by a consistent quality strategy, a strong brand portfolio, continuous innovation, and a pioneering role in digital and brick-and-mortar retail.
“We are extremely pleased about this renewed recognition and the strong ratings from our partners. This success is a clear sign of our continuous pursuit of excellence in brand management, service quality, and location development. Metzingen thus remains a strong and reliable partner for international brands.”
Regine Schollkopf-Pinakidis, CEO of Outletcity AG
About the study
The Outlet Centre Performance Re port Europe has been published annually for 18 years and is considered the most important industry benchmark for the European outlet landscape
Metzingen remains Germany’s strongest outlet location
In 2025, Metzingen continues to expand its leading position in Germany. No other German outlet center achieves a comparable level of brand engagement. The clear lead over the runner-up underscores the location’s appeal, economic viability, and sustainable quality.
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