Europe’s outlet industry has entered 2026 in remarkable shape. In a retail landscape often defined by disruption and uncertainty, the outlet sector has learned to live with setbacks and remains one of the most resilient and innovative segments of retail real estate.
That resilience is being tested once again. Rising geopolitical tensions, including the war in Iran and the resulting pressure on global energy markets, are a reminder of how quickly economic conditions can shift. Higher oil prices and renewed volatility in global trade routes inevitably influence consumer sentiment and business planning. Yet in comparison with many other regions, Europe continues to offer stability, transparency, and a strong foundation for long-term retail investment.
Against this backdrop, the outlet sector continues to perform well. As the analysis by Ken Gunn Consulting in this edition highlights, European outlet centers are currently delivering the highest sales and income levels in their forty-year history. Consumer demand for value, quality, and branded products remains strong, while the return of international tourism has further strengthened many destinations.
At the same time, the sector continues to evolve. Across Europe, operators and asset managers are investing heavily in refurbishments, remerchandising, and the expansion of food, leisure, and service offerings. Outlets are increasingly positioning themselves not only as shopping locations, but as day-out destinations that combine retail, gastronomy, and experience.
This edition of the ACROSS Outlet Special brings together market analyses, expert insights, interviews with industry leaders, and updates on important developments across the European outlet landscape. Together, they illustrate a sector that continues to adapt, innovate, and refine its proposition.
Uncertainty may remain a constant in today’s world. For Europe’s outlet industry, however, the ability to adapt to change has long been one of its defining strengths.
