In terms of stand-alone results for its outlet centers, brand sales surpassed 2022 figures by 12%, registering continued month-on-month growth, and footfall climbed 9% year-on-year. Brand sales across all six markets outperformed 2022 levels, with double-digit growth at almost all centers: The Netherlands +22%, Germany +20%, Spain +13%, Poland +12%, France +9 % and Italy +7%.
“These results are a follow-on from our continued consecutive record-breaking years for our portfolio since 2017. This is hugely encouraging,” states Daniel Losantos, NEINVER’s CEO. “Moreover, our consistently strong performance registered over the past years, despite significant market challenges, demonstrates the success of our offering to consumers, who are ever more focused on value and experience. We have been evolving our business model and innovating by introducing new brands and retail experiences, all of which clearly resonate with our visitors.”
He also added “This is also the result of our well-executed retail strategies, market knowledge and our ability to work towards achieving continued growth alongside our brand partners in a competitive retail market. We have experienced a marked increase in demand for outlet space, both from newcomers, who see a great opportunity to acquire new customers, as well as existing retailers already in our portfolio who want to expand. This demonstrates our continued appeal to our brand partners as a solid and attractive growth channel.”
Strong retailer demand
2023 saw significant leasing activity at NEINVER portfolio with 413 lettings signed and occupancy stood at 96.5% as demand for outlet retail space continues to grow driven by an increase in outlet shopping. Some of the key brand partners that have joined or expanded across the portfolio include Rituals, Tommy Hilfiger, Boss, Lacoste, Levi’s, Under Armour, Munich, The North Face, Marc O’Polo, Dockers, Villeroy & Boch, Tempe Inditex and Bestseller Group brands. Other noteworthy lettings include significant upsizing signed with leading brands such as Skechers, adidas and Puma in Spain, The North Face in Italy, Bestseller Group brands in Amsterdam and adidas, Boss, Lacoste and Pepe Jeans in Poland.
NEINVER continued to introduce new dining options and strategically allocate more space to food & beverage across the portfolio. The F&B share increased from below 5% to over 10% at some assets and F&B sales climbed approximately 5% more than traditional retail sales. New additions included among others, internationally renowned pizzeria Rossopomodoro, award-winning pizzeria Grosso Napoletano, the Spanish gourmet burger chain Goiko, the international chicken restaurant Popeyes and a new deal signed with French bakery and café Paul.
During this year, NEINVER will continue investing in its assets to enhance the shopping experience and to attract new retailers as it renovates its most established schemes. Currently, the company is preparing refurbishment projects to revamp Las Rozas and San Sebastian de los Reyes outlet centers in Madrid, Spain, as well as renovation plans to be undertaken at Vicolungo and Castel Guelfo The Style Outlets in Italy.
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