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Consumer criticism of shopping centers is nothing new, states Ken Gunn, Managing Director of Ken Gunn Consulting. As a retail business consultant, advising investors and asset managers, he has reported survey-based dissatisfaction with the proposition, branding, and management of shopping centers for 30 years.

Following a customer-centric approach, the ‘Trading-Up’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio has achieved full potential in 2023. In particular, the Polish centers managed by the operator have registered up to 20 new openings, occupying a total gross lettable area of 3,000 sq m. Expectations in the Polish market are also on the rise with the anticipated center extension of Designer Outlet Gdańsk, which is scheduled to open by the end of 2024.

Honfleur Normandy Outlet welcomed 1.2 million visitors this year, generating a 4.9% growth in revenue. These results were driven by a successful shopping experience and the promise of discounted prices.

“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

NEINVER has put the finishing touches on the revamped F&B Plaza at Viladecans The Style Outlets, the only outlet center in the Barcelona Metropolitan Area. Aimed at rejuvenating the center’s main social and leisure zone, the refurbishment has resulted in enhanced terraced dining areas, seating and events spaces, contributing to a more all-round shopping experience.

In its 25th anniversary year, the Designer Outlet Parndorf celebrates the most successful year in the location’s history. ACROSS spoke to Mario Schwann, General Manager Designer Outlet Parndorf, about the return of international visitors, why maximum service orientation almost like in a first class hotel is the be-all and end-all, and what trends and developments are taking place at the location.

Customers are seeking a better-quality and more varied offering, expecting to see both international and local options, argues Joan Rouras, Head of Leasing and Retail at NEINVER. For a long time, a neglected topic, F&B in outlets, is taking on a whole new role. NEINVER has taken many steps to offer its guests innovative F&B in addition to a high-quality retail offering.

This year’s MAPIC Awards honored winners across thirteen core categories, in addition to the People’s Choice categories and the winners of the MAPIC Academy—MAPIC’s inaugural start-up incubator sponsored by Nhood. The Awards reward exceptional retail brand performance and development, the latest cutting-edge solutions in sustainability and innovation, and the most recent real estate projects and redevelopments.

VIA Outlets has seen a surge in the pace of leasing activity across its pan-European portfolio through 2023. New and existing premium brand partners continue to open stores or increase their GLA with upsizes, bucking the challenging market conditions experienced in much of the full-price retail segment. Brands are following customer footfall and gravitating towards the strong sales outperformance offered by the outlet center format.

The development of new outlet centers is always an exciting prospect, both for consumers looking for great deals and for developers seeking to create profitable ventures. However, an ongoing debate in the realm of outlet center planning revolves around whether leisure facilities should be an integral part of these retail destinations. Giles Membrey, Managing Director of Rioja Estates Ltd. explains the pro and contra arguments.

Customers are seeking a better-quality and more varied offering, expecting to see both international and local options, argues Joan Rouras, Head of Leasing and Retail at NEINVER. For a long time, a neglected topic, F&B in outlets, is taking on a whole new role. NEINVER has taken many steps to offer its guests innovative F&B in addition to a high-quality retail offering.

Across the outlet market, we’ve started to see a growing number of brands, including Hugo Boss, Adidas, and Tommy Hilfiger, actively seeking larger retail spaces with a clear objective: to elevate and enrich the ‘flagship’ outlet in-store experience, explains Dan Mason is Managing Director Realm. This year marks the 30th anniversary of the UK’s first outlet center, and as we look ahead to the next decade for this resilient retail sector, what will be the defining trends of Outlet 3.0?

VIA Outlets officially opened the 4,000 sq m extension to its Sevilla Fashion Outlet yesterday, culminating a 30-million-euro project to modernize and evolve the center since its acquisition in 2016. With the recent extension, a 17-million-euro investment that includes a spectacular glass-covered gallery, Sevilla Fashion Outlet now offers 20,000 sq m of prime commercial space.