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ACROSS

outlet

credit: NEINVER

Amsterdam The Style Outlets welcomes iconic Levi’s® store

Denim brand Levi’s® has opened a new store in Amsterdam The Style Outlets, the center operated by Spanish multinational NEINVER. The more than 400 sq m store will offer a wide selection of Levi’s® world-renowned products, including the 501® classic jeans, as well as a vast range of other denim jeans, jackets, shirts and accessories.

credit: Rioja Estate

WHY LANDLORDS SHOULD INVEST IN MARKETING

Inflation encourages consumers to go in search of even greater value for money, states Giles Membrey, Managing Director of Rioja Estates. Therefore, he argues, Outlets are becoming more attractive to costumers. Furthermore, also internet sales are a driver of Outlets.

credit: NEINVER

THE OUTLET – A LEISURE ACTIVITY IN ITSELF

“Retail has become an experiential interface, and the outlet proposition offers a key difference,” states Daniel Losantos. On the occasion of the ACROSS anniversary, the CEO of NEINVER took the opportunity to reflect on the last few years and to look ahead to the future, despite the uncertainty in which we find ourselves today.

Shopping centers should adopt the successful concepts of their outlet colleagues?

“Could this be the right time for the shopping center industry to pull itself together and adopt the successful concepts of its outlet colleagues? – This question was raised at the end of the first Retail Talk in 2023. On February 15, 2023, a top-class panel discussed “Outlets – A Winning Retail Format.”

credit: MAPIC

Designer Outlets – Best Practice in Flexibility

While the pandemic inevitably slowed the growth of the outlet market last year, most centers are performing surprisingly well, as a report by Ken Gunn Consulting for MAPIC also notes. The industry is proving that experience and flexibility are key to a successful retail formula. As a result, key players, in particular, are confident that the current challenges can be overcome.

credit: Neinver

NEINVER: At the Forefront of Digital Innovation

To succeed in the digital age, landlords and operators must embrace a culture of fact-based decision making. Adopting advanced analytics tools and investing in the collection of valuable data to inform their business decisions will enable them to improve their own business performance, that of retailers, and, indeed, that of the rest of the retail industry.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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