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While the pandemic inevitably slowed the growth of the outlet market last year, most centers are performing surprisingly well, as a report by Ken Gunn Consulting for MAPIC also notes. The industry is proving that experience and flexibility are key to a successful retail formula. As a result, key players, in particular, are confident that the current challenges can be overcome.

To succeed in the digital age, landlords and operators must embrace a culture of fact-based decision making. Adopting advanced analytics tools and investing in the collection of valuable data to inform their business decisions will enable them to improve their own business performance, that of retailers, and, indeed, that of the rest of the retail industry.

It is an exciting time for our current and future developments, which have hit some key milestones in recent times, says CEO Otto Ambagtsheer. All of his developments and projects happen under the light of high ESG and energy efficiency standards. ACROSS spoke with the VIA Outlets CEO about the current mood in the outlet industry.

Designer Outlet Soltau is celebrating ten years since opening to the public with exclusive offers, live music and many surprises for the whole family.

Icon Outlet at The O2, London’s premium outlet shopping destination, developed by AEG and Crosstree Real Estate Partners, has announced the signing of luxury homeware brand Murmur, marking the brand’s first ever London outlet store.

La Torre Outlet Zaragoza’s brand portfolio continues to grow with the recent openings of fashion brands Jack & Jones and Double Agent as well as perfumery Primor. The food court of La Torre Outlet Zaragoza grows with the arrival of Kentucky Fried Chicken and the reopening of the extended Sushidom restaurant.

Hines has secured Nike at ‘The Trinity Quarter’ in Copenhagen, marking the brand’s first new store opening in Denmark since the global pandemic.

Alpes The Style Outlets will be NEINVER’s second outlet center in France and marks the company’s 17th outlet centre across 6 European countries. The scheme boasts an exceptional location near the Swiss border. Brands such as Adidas, Guess and Levi’s have already confirmed their presence.

The leading Outlet Operator in Spain and Portugal and the second-largest Operator in Europe, has announced a steady recovery at its Outlet Business in 2021.