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credit: Mapic
credit: Mapic

MAPIC 2024 Award Winners: Spotlight on the most innovative and impactful brands and projects

The MAPIC Awards, the industry’s competition celebrating excellence, innovation, and creativity in the commercial real estate sector, has announced the winners of its 2024 edition.

The MAPIC Awards aim to spotlight the most innovative and impactful retail, leisure, F&B concepts, and urban regeneration and development projects worldwide. This year’s theme, The New Retail Equation, inspired the jury to recognise brands, concepts, and projects that have delivered tangible results in an evolving and competitive economic landscape.

The award winners:

RETAIL CONCEPT OF THE YEAR

This award boosts and recognises established retail brands for their exceptional performances over the past 12 months.



KIKO
MILANO

KIKO Milano, founded in 1997, is an Italian cosmetics brand renowned for blending creativity and quality. Over 99% of KIKO’s products are made in Europe, with an emphasis on high standards and sustainability. This year, KIKO has expanded its product range to include innovative skincare and self-expression-focused offerings, all designed in Milan. With a presence in over 20 countries and a growing retail footprint, KIKO Milano continues to empower individuals to embrace their uniqueness through beauty.

FOOD & BEVERAGE CONCEPT OF THE YEAR

This award boosts and recognises established restaurant chains and food & beverage brands for their exceptional performances over the past 12 months. 


FIVE GUYS JV

Five Guys continues to redefine the fast-casual dining experience with its commitment to high-quality ingredients and customer-centric service. Over the past year, it has opened 30 new stores across the UK, France, Spain, and Germany, while entering Portugal for the first time. Globally, Five Guys has expanded to 25 countries, adding four locations in South Korea. Its dedication to simple yet superior offerings, including its iconic burgers and hand-cut fries, has cemented its place as a global F&B leader.

LEISURE BRAND OF THE YEAR

This category rewards established leisure brands and concepts for their originality and exceptional performances over the past 12 months.

HUPALUPA

HUPALUPA, a Turkish family entertainment brand, has evolved into a leader in the leisure sector through its multi-dimensional approach. Originally focused on physical activities such as trampoline parks and arcade gaming, HUPALUPA now operates under four sub-brands: FEC (Family Entertainment Centres), EXPO (educational exhibits), GO (mobile events for children), and STORE (retail outlets). Its focus on children’s mental and physical development while catering to parents’ needs has set a new benchmark for family-friendly entertainment.

BEST NEW RETAIL CONCEPT

This award boosts and recognises new retail brands launched within the past 3 years, for the originality of their concept (product, marketing campaign, innovation, shop fit-out, etc.), their achievements, entrepreneurial spirit and long-term development plans.

BASKETBALL EMOTION

Basketball Emotion combines retail with cultural celebration, offering more than just basketball products. Its stores serve as community hubs, featuring interactive designs, personalised merchandise, and knowledgeable staff who provide expert advice. The brand champions inclusivity and diversity in sports, with initiatives promoting equal opportunities. By blending physical and digital experiences, Basketball Emotion has created a dynamic retail space that resonates with fans and athletes alike.

BEST IN-STORE EXPERIENCE

Reimagining the role of physical stores to enhance the customer experience: this category celebrates retailers having adopted the best in-store strategy to offer a unique experience to their community of clients.

BIG MAMMA – BARRACUDA IXELLES

Big Mamma redefines dining by merging authentic Italian cuisine with immersive decor. The Barracuda Ixelles location in Brussels transports diners to Italy with its open kitchens, vibrant interiors, and live music. Staffed by Italian-speaking team members, the restaurant delivers an engaging and joyful experience. From freshly made pizzas to innovative cocktails, every element is designed to create unforgettable moments for guests.

BEST SUSTAINABLE INITIATIVE RETAIL BRANDS

This category looks at the way established retailers are reinventing and working towards a more sustainable future – including cutting carbon emissions, recycling, upcycling, responsible manufacturing – and how effective these initiatives really are.

INGKA GROUP – ONE DROP STORE

The One Drop Store is a collective project that empowers individuals with disabilities through vocational training and retail operations. Located in Livat Wuxi, the store runs on a trust-based system during weekdays and features interactive workshops led by disabled artisans on weekends. By promoting inclusivity and sustainability, the One Drop Store showcases the potential of collective creativity in driving positive social change.

BEST SUSTAINABLE INITIATIVE PROPERTY PLAYERS

This category looks at the way property players are working towards a more sustainable future – including cutting carbon emissions, recycling, upcycling, responsible manufacturing – and how effective these initiatives really are.

FOR OUR FUTURE / TRAFFORD CENTRE – BWP GROUP

Manchester’s Trafford Centre is setting the standard for sustainable operations in retail spaces. With a goal of achieving net zero carbon emissions by 2030, the centre has implemented energy-saving measures, reducing consumption by 21.5%, and recycling 66% of its waste. Initiatives such as electric vehicle charging stations, urban greenery, and community partnerships reinforce its role as a leader in environmental responsibility.

BEST REFURBISHMENT PROJECT  

This category rewards the most successful refurbishment and expansion of a shopping centre, a retail park, outlet centre or all other retail sites: improvement and enhancement of existing building, transformation for new uses achieving a new economic utilisation of the asset.

WESTFIELD CNIT – UNIBAIL-RODAMCO-WESTFIELD

Located in Paris’s La Défense district, Westfield CNIT has undergone a transformation, adding 45 shops and 9,000 square metres of retail, dining, and leisure space. The refurbishment includes energy-efficient infrastructure and improved connectivity, making it a flagship example of mixed-use urban regeneration. This expansion not only revitalises the shopping centre but also strengthens the district’s position as a retail and transport hub.

BEST FOOD HALL & FOOD COURT

This category rewards the most original Food Hall or Food Court launched during the past 3 years.

COMMUNALE – FREY

Communale of Saint-Ouen is an ambitious urban regeneration project that transforms a former industrial site into a vibrant mixed-use community. Featuring local cuisine kiosks, markets, and eco-friendly design elements, Communale promotes sustainability and collaboration. Its open, pedestrian-friendly environment supports local artisans and fosters creativity, making it a thriving social hub for residents and visitors alike.

BEST NEW DEVELOPMENT PROJECT

This category is celebrating new projects arriving in retail real estate market, including assets such as shopping centres, outlets, retail parks and all other retail sites.

LIVAT XI’AN – INGKA CENTRES

Livat Xi’an is a revolutionary retail destination in China, blending nearly 400 brands with cultural and entertainment spaces. Within six days of opening, the 320,000-square-metre site attracted over 1 million visitors. Anchored by sustainability, the development integrates green spaces and community-focused initiatives, redefining the retail experience as a hub for social and economic interaction.

BEST URBAN REGENERATION PROJECT

This category rewards the most successful regeneration of an urban area where Retail has played a significant role.

PORTA A MARE WATERFRONT, LIVORNO – IGD SIIQ

This 10-hectare redevelopment project in Livorno’s historic harbour has revitalised disused industrial areas into a mixed-use destination. Incorporating residential units, offices, retail spaces, and leisure facilities, Porta a Mare preserves its heritage while driving economic growth. The project has created hundreds of jobs and established a new cultural and commercial focal point for the city.

BEST RETAIL INNOVATION & AI PROJECT

This award celebrates the most innovative projects featuring the integration of AI and impacting every aspect of retail, from supply chains to the in-store experience.

GREENWISE ENERGY USAGE TRANSITION AND REDUCTION FOR CARREFOUR SA – FLORAWISE

Florawise has partnered with Carrefour SA to implement AI-powered systems that optimise energy use in its stores. By managing HVAC, lighting, and refrigeration systems dynamically, the initiative has reduced energy consumption by 20%, saving millions of kWh and reducing CO2 emissions. This innovation positions Carrefour as a sustainability leader.

BEST STORE DESIGN BY FRENCH DESIGNERS

In partnership with Institut Français du Design. In recognition of the excellence of French creativity in the field of retail, both in France and internationally.

INFINIMENT CHOCOLATE

Designed by Jouin Manku, this boutique is an architectural ode to chocolate-making. Its dark, sculptural interior mimics the fluidity and richness of chocolate, offering customers a sensory journey through Pierre Hermé’s artistry.

The jury, chaired by Ana Guedes De Oliveira, Executive Director Developments at Sonae Sierra (Portugal), featured leading experts from the industry, including:

  • Pascal Barboni, Managing Director, Frey (France)
  • Alain Boutigny, Editor-in-Chief, Sites Commerciaux (France)
  • Eric Decouvelaere, Head of Retail EMEA, CBRE Investment Management (France)
  • Valeria Di Nisio, Group Leasing Director, Eurocommercial [Netherlands]
  • Lorraine Dieulot, Lifestyle Business Unit Director, Saguez & Partners [France]
  • Jonathan Doughty, Non-Executive Chairman, WhiteSpace Partners Ltd [UK]
  • Steffen Eric Friedlein, Managing Director of Leasing, ECE Marketplaces [Germany]
  • Sebastian Hylving, Global Expansion & Development Director, Ingka Centres [Sweden]
  • Clémentine Pacitti, Group Head of CSR, Klepierre [France]
  • Valérie Stern, Store Development Project Director, Fast Retailing Group [France]
  • Robert Travers, Head of EMEA Retail & Leisure, Cushman & Wakefield [UK]
  • Natalie Bardin, Head of Strategic Marketing, CSRD and Innovation, Altarea Group [France]
  • Alexandra Von Der Grün, Vice President of Retail & Franchise Europe, Adidas [Germany]

Congratulations to all the MAPIC Awards winners, which were honored for their excellence, innovation, and creativity in the retail real estate sector this evening.