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ACROSS

mixed-use

JTRE`s Ganz House project is located at the picturesque Danube riverside next to Eurovea. /// credit: JTRE

GANZ HOUSE IN BRATISLAVA’S VIBRANT EUROVEA CITY: ATTRACTIVE LIVING AND EXCLUSIVE OFFICES

Bratislava’s dynamic development and rapidly-changing panorama reflect vibrant growth – and nowhere more so than the popular Eurovea area between Apollo Bridge and Old Bridge. Eurovea City is fast becoming the city’s best location for working, living, and relaxing, and that’s where developer JTRE is building the Ganz House boutique project.

Redevelopment: Elisen Palais in Hamburg, Germany (left), Chris Fleetwood, Deputy COO Real Estate at Redevco (right). /// credit: Redevco

TECHNICAL INNOVATION BY BRANDS AND CLOSE COLLABORATION WITH LANDLORDS WILL DETERMINE WINNERS AND LOSERS IN RETAIL’S “SECULAR SHIFT”

“We are all aware of the seismic changes in the retail landscape in recent years that have affected both owners and occupiers”, says Chris Fleetwood, Deputy COO Real Estate at Redevco. Therefore, a combination of macroeconomic events, higher-for-longer interest rates and inflation, increased consumer awareness of their own environmental footprints and values, and the emergence of transformative technologies have created an ever more competitive environment.

credit: Avannah van der Niet for CEE CEE CREATIVE HIGHRES

HOW POTSDAMER PLATZ ATTRACTED GLOBAL BRANDS

The secret to a thriving retail destination lies in the art of curating a unique combination of retailers set against aesthetic backdrops with a blend of loyal customers, brands, and events that consistently attract new visitors. This is no easy feat in the competitive European market. However, The Playce at Potsdamer Platz, located in central Berlin, has emerged as a place of “firsts” for the city, Germany, and Europe.

credit: BBE Retail Consultancy, WOW Concept

CUSTOMER HAPPINESS NEEDS TO BE REFLECTED IN TURNOVER FIGURES

True retail experience represents a major opportunity to inspire and retain customers when they visit a store – perhaps the only opportunity, says Dr. Johannes Berentzen, Managing Director of retail consultancy BBE. Yet, how can experience and, by extension, success be measured? In an interview with ACROSS, the strategy consultant talks, among other things, about how and why we need to rethink space in brick-and-mortar retail, which key figures we should question, and what role technology plays in the process. The underlying challenge: The successful implementation of good ideas requires creativity, entrepreneurial courage, and the necessary funds.

credit: Breuninger

“WE DON’T THINK IN TERMS OF INDIVIDUAL CHANNELS – WE THINK AS A BRAND.”

Breuninger has been pursuing a consistent omnichannel approach since 2008. Ideally, customers should feel no difference between the channels. At the same time, the openings in Munich and Hamburg are a clear statement in favor of brick-and-mortar retail. ACROSS spoke with Alexander Entov, Managing Director of Breuninger’s Department Store in Munich, about what positive experiences “made by Breuninger” look like, why there should be no separation between the offline and online worlds, and why customer feedback is ultimately the most important factor.

credit: Mallcomm

WHY COMMUNITY IS THE BIGGEST THING WE’RE NOT TALKING ABOUT

Hardly any other word has characterized the real estate industry lately as much as transformation. It describes many different aspects and involves all stakeholders. However, one area that is often neglected is community building. We are ignoring the most critical group: the users and consumers. David Fuller-Watts, CEO of Mallcomm, explains in this interview what community building should stand for today and what the real estate industry, including proptech, needs to do to serve their communities’ changing needs.

credit: Stratosferica

Utopian Hours Festival Turin: Taking an international look at cities and rethink them.

Utopian Hours, taking place 18-20 October in Turin, Italy, is a three-day international event organized by urban knowledge agency Stratosferica, showcasing and discussing new concepts and inviting guests and audiences to suggest a new way of conceiving human evolution. Starting from the first edition in 2017, the festival aims to give for the eighth time a voice to the people behind these changes: City makers, activists, architects, and innovators share their experiences and stimulate new visions for the future and concepts of cities. ACROSS spoke to Daniele Vaccai, Project Developer at Stratosferica, about the festival, its program, and speakers.

Lefto-to-right: Alexander Eck (Member of the SES Management Board), Christoph Andexlinger (CEO of SES), Marcus Wild (SPAR CEO), Dr. Michael Heinisch (Chairman of the Vinzenz Group Management Board), Sigrid Miksch, MSc (Head of Health Park Management at the Vinzenz Group) and DI (FH) Otto Brandstätter, MSc (Head of Development Shopping Center & Special Projects at SES). /// credit: Christian Leopold, SES Spar European Shopping Centers

New Health Parks To Be Introduced In SES Shopping Malls

At the end of July, Austria’s market-leading shopping center operator SES and Vinzenz Gruppe Service, an expert in health parks, signed a partnership agreement to jointly develop long-term health centers at selected SES shopping locations and thus strengthen regional healthcare provision in the long term.

Credit: MCARTHURGLEN/DANIEL BOINTNER

DESIGNER OUTLET PARNDORF: SUMMER TIME IS SALES TIME

Parndorf is a great example of how tourism is increasingly linked to shopping. This summer, Designer Outlet Parndorf will again come up with special campaigns and attractions to create a special summer vacation feeling for the whole family. Mario Schwann, General Manager of Designer Outlet Parndorf, expects the record year 2023 to be outperformed again, with strong tourism figures from Austria, cross borders and the EU contributing to this – Non-EU-tourism performance is also showing a positive trend.

Andrew McVicker is Director, Pragma Consulting. /// credit: Pragma

Commercial Strategy For Mixed-Use Masterplans

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

Andrew McVicker is Director, Pragma Consulting. /// credit: Pragma

Commercial Strategy For Mixed-Use Masterplans

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

Kant Center in Berlin, Germany: /// credit: Kintyre

Kintyre And Angelo Gordon Acquire Berlin´s Kant Center

Kintyre has acquired the Kant Center in Berlin Charlottenburg together with its long-standing partner TPG Angelo Gordon. The property was acquired by Credit Suisse Real Estate Fund International as part of an asset deal initiated by CBRE.

Outstanding European Placemaking Project recommended by Yurdaer Kahraman, CEO and Board Member of FİBA Commercial Properties, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding European Placemaking Projects: Galataport Istanbul — A Regeneration Story

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Yurdaer Kahraman, CEO and Board Member of FİBA Commercial Properties, and Member of the ACROSS Advisory Board, Galataport Istanbul is one of the many outstanding placemaking projects that drive the industry forward.

credit: JTRE

“MIXED-USE DEVELOPMENTS ARE KEY TO SUSTAINABLE PLACEMAKING AND URBAN DEVELOPMENT”

As an urban developer, JTRE is uniquely positioned in Slovakia due to its specialization in constructing whole city districts. JTRE is significantly changing the city of Bratislava. Recently, the company developed Eurovea, one of Europe’s largest mixed-use projects. ACROSS spoke to Pavel Pelikan, Deputy Chairman of the Board and Executive Director, about JTRE’s plans, recent developments, and ways of doing business.

credit: Eurovea

A CENTER LIKE EUROVEA STRENGTHENS THE COMMUNITY’S SENSE OF BELONGING

In 2023, Eurovea Shopping Center opened its doors. In Bratislava, Slovakia, a shopping center has been built to the latest standards as part of a district development. Since its opening, the large-scale project has kept all its promises and has been very popular. ACROSS spoke to the management of Eurovea about the first year of operation, its USP, and its meaning to the community. Eurovea shopping center shows that modern centers must serve people rather than just sell products.

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
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