PERSONAL COMMENTARIES OF PLACEMAKING EXPERTS
“Retailers on average seem very happy that shopping centers are going down the path of fully serving them in the digital channels as they are doing in the physical space.”
“Management networks are in the best position to tackle the complex task at hand.”
How rethinking real estate can transform brick and mortar into real dynamic platforms which again play a strong role within the omnichannel life.
“High streets and shopping centers will need to focus less on filling space with stock, and more on reutilizing that space for wider social and cultural needs, as well as for showrooming, fulfilment, back-of-house functions, and last-mile delivery.”
“The ingenuity of the architects makes it necessary for the techniques involved in capturing data to be capable of handling very different configurations, with immense variability in their characteristics.”
“By messaging the store in advance via the app, shoppers can ask to view or try on specific items in their sizes and preferred colors, thus giving them exactly what they want without wasting any time.”
“In our survey, many of our visitors told us that they would like to continue to see features that minimize the spread of infections, such as touch-free shopping, and that will be at the forefront of our minds as we upgrade our centers and embark on new projects.”
“Long-term contracts and high upfront investments have become rare, even for large established brands.”
Just as the Covid-19 pandemic blurred the lines between office and home in 2020, the office of the future will need to combine elements of work, life, and experience in order to be competitive in post-pandemic city center locations, writes Nicole Pötsch, Head of Acquisitions & Sales for North & Central Europe at Allianz Real Estate.
“Health and safety will always be our first priority, but a tiered approach to the new Covid measures could help avoid blanket national closures.”
“Christmas as an opportunity, especially in difficult times, to give people what they are longing for so much: happiness, the memory of the best moments of their childhood, heart-warming feelings and emotions.”
“On high streets, we might expect light, bright, and welcoming spaces designed for casual gamers, which reflect the synergies between gaming and other creative industries.” | By Nicky Wightman
Shopping Centers in the Baltics amid Covid-19: Visitor Footfall Is Down, Though More Is Being Spent per Visit.
“It would have been naive to think that, somehow, the Eastern countries could have transitioned from communism to laid back consumerism without going through the small versus big Kulturkampf that we have all experienced.” | By Michael MacBrien
“We remember the impact food trucks have had. Those ideas can be developed further.” | By Chris Igwe
“Kicking the addiction to yesterday’s retail to attract crowds back again.” | By Ibrahim Ibrahim
At HyperIn our mission is to offer the leading retail real estate management platform for connecting digital and physical consumer journeys. We truly believe that shopping destinations will also in future be lively places for consumers to visit and get inspired. However, this requires that landlords will be able to deliver all these experiences in a convenient way, like it is expected in 2020.
The best shopping centers must be underpinned by a technology platform powered by high density, connected technology infrastructure, technology services and real-time, actionable shopper data, delivering a highly personalized experience for how shoppers want to engage with the destination. It must be an online to offline to online journey and it should be continuous not just at a few key times a year.
“Several shopping centers have already established second-hand item exchange days for their shoppers. Malls are perfect locations for such activities, and the opportunities go beyond leasing floor space to second-hand stores.”
“It will be important for retailers – particularly smaller retailers that do not have their own online platforms – to be connected to a larger, joint partnership-oriented platform and to utilize their own stores as warehouses as well to make deliveries to buyers from the stores.”