Retail

STRATEGIES AND EXPANSION PLANS OF RETAILERS

Two new studies presented at EuroShop by the EHI Retail Institute reveal a sector balancing technological ambition with economic restraint. While checkout systems evolve into intelligent platforms, store investments are becoming more strategic, circular and efficiency-driven.

At the opening of EuroShop in Düsseldorf, two prestigious awards set the tone for the global retail industry. The reta awards 2026 and the EuroShop RetailDesign Award 2026 highlight a sector that is simultaneously data-driven, design-oriented and increasingly human-centric.

Today, in the UK, Ingka Group announced plans for a Decathlon store to open within the IKEA store in Croydon – marking the first time the retailer will host another global brand in one of its ‘blue boxes’. The Decathlon store will be a standalone unit with a dedicated customer entrance, spanning 1,188 m² of retail space inside the 25,000 m² IKEA store. Customers will not have to wait long, with the doors set to open this spring.

Retail is not dying — it is polarizing. While the industry debates atmosphere and community, consumers are voting with their wallets. In uncertain times, price is the most powerful experience driver — and the middle of the market is paying the price.

Julia Mitteregger, Director Shop Consult at umdasch The Store Makers, on new demands in shop design as tenants reduce scale and integrate hybrid and digital retail solutions.

Shopping malls must engage with AI-driven commerce: Artificial Intelligence will turn the shopping behavior we know today upside down — both online and offline.

The Metrocentre Partnership has started construction works on a new space for independent brands at Metrocentre, transforming a key part of the destination’s Upper Green Mall and underpinning its position as the go-to place for retail in the Northeast.

European retail real estate closed 2025 in positive territory, according to Altus Group. With values rising 1.6% year-on-year, as improving cashflows and stabilizing yields signaled a gradual recovery following a two-year market correction.

German retail is proving resilient in a challenging economic environment, yet the sector continues to undergo significant structural change. This is the conclusion of the retail section of the ZIA Spring Real Estate Report 2026, prepared by BBE Handelsberatung in cooperation with the IPH Group.