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Proptech

RETAIL TECHNOLOGY

Bigger leaps are being taken to lift us out of this pandemic. We still have a long way to go, the path ahead will be rocky, and the load we must carry is heavy. However, not everyone should expect the party to begin once we make our way out of the darkness. The beat of the drum and the rhythm of the song have changed.

The real estate business is not a sport but there are many similarities. Fair play, progress through training, new methodologies, competition, success (and failure), injuries and recovery, awards, fame etc.

“Retailers on average seem very happy that shopping centers are going down the path of fully serving them in the digital channels as they are doing in the physical space.”

“By messaging the store in advance via the app, shoppers can ask to view or try on specific items in their sizes and preferred colors, thus giving them exactly what they want without wasting any time.”

Landlords have assets at their disposal that e-commerce lacks. That allows for a unique mix of services and experience under a single, local roof, says Markus Porvari, Founder of HyperIn and Member of the ACROSS Advisory Board.

PROPTECH COLUMN | “As digital consumer databases typically reach between 10% and 50% of unique annual physical visitors and beyond, each shopping center would have as strong a value proposition vis-à-vis tenants in the digital space as those with physical stores.” | By Peter Tonstad

The best shopping centers must be underpinned by a technology platform powered by high density, connected technology infrastructure, technology services and real-time, actionable shopper data, delivering a highly personalized experience for how shoppers want to engage with the destination. It must be an online to offline to online journey and it should be continuous not just at a few key times a year.

“The Trending Store” tracked more than 400,000 early adopters and innovators from 150 countries and 1,000 cities from across the globe in an effort to identify the next big trends. Garments and accessories were then stocked based on items that were trending in real time across social media.

A Rome-based shopping center has become the first in Italy to install Amazon’s cloud-based voice service.

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.