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Proptech

RETAIL TECHNOLOGY

PROPTECH COLUMN | “As digital consumer databases typically reach between 10% and 50% of unique annual physical visitors and beyond, each shopping center would have as strong a value proposition vis-à-vis tenants in the digital space as those with physical stores.” | By Peter Tonstad

The best shopping centers must be underpinned by a technology platform powered by high density, connected technology infrastructure, technology services and real-time, actionable shopper data, delivering a highly personalized experience for how shoppers want to engage with the destination. It must be an online to offline to online journey and it should be continuous not just at a few key times a year.

“The Trending Store” tracked more than 400,000 early adopters and innovators from 150 countries and 1,000 cities from across the globe in an effort to identify the next big trends. Garments and accessories were then stocked based on items that were trending in real time across social media.

A Rome-based shopping center has become the first in Italy to install Amazon’s cloud-based voice service.

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

One of the most important aspects of the advancement of technology is how it has unlocked massive potential by transforming the way we communicate. In our daily lives, we now have at our fingertips instant ways to access important information, engage with people and brands that matter, and stay safe and informed.

The basic concept of shopping will not significantly change, forecasts Silvio Kirchmair, CEO of umdasch The Store Makers. However, he does anticipate legal intervention. Google, Facebook, and Amazon will all be required to pay their financial obligations to the State.