Credit: Coniq

Why Proximity Marketing is the Future of Customer Engagment for Retail

According to Coniq’s paper, geo-loyalty, the integration of proximity marketing, and customer loyalty programs are the future for retail destinations because they effectively engage consumers in-store AND online.

Physical retail is under attack more than ever before and needs to change faster than ever. The pandemic has fundamentally altered where and when people shop. They are now visiting stores less frequently, shopping more locally, and planning their outings more carefully than before. In response, it is important for mall owners to lead in creating vibrant shopping environments for their tenants. But what is the recipe for success? Thankfully, technology has come to the rescue.  

Proximity marketing is the most powerful new tool that you can wield to engage with and win customers. When combined with customer loyalty, to create geo-loyalty, mall operators and tenants can use real-time location data to influence the behavior of shoppers before, during and after they visit your retail destination.

Read this unique paper “Why Proximity Marketing is the Future of Customer Engagement for Retail” to learn: 

  • What is the future of proximity marketing for retail destinations
  • What’s wrong with traditional marketing and why is proximity marketing the solution  
  • How to incorporate proximity marketing into your customer engagement strategy  
  • How shopping malls are using proximity marketing to create loyal customers

You can download the the paper here:

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