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Nepi Rockcastle Shopping Center Serdika, Bulgaria and City Park Constanta, Romania.///Credit: Placewise/Nepi

NEPI Rockcastle and Placewise: Partnership for Advanced Omnichannel Shopping Technology

The Placewise Marketplace Performance Cloud (MPC), a digital operating system developed for retail real estate, will be integrated at 45 shopping centers to provide the most advanced modern shopping experience to NEPI’s combined annual 244 million shoppers.

Placewise, the global leader in retail real estate property tech, announced its new partnership with NEPI Rockcastle, the premier owner and operator of shopping centers in Central and Eastern Europe (CEE) with an investment portfolio of 5.8 billion Euro as of December 31, 2021. The deal covers the entire portfolio in nine countries: Lithuania, Poland, Czech Republic, Slovakia, Hungary, Croatia, Serbia, Romania, and Bulgaria. 

Meeting the expectations of the modern shopper

Placewise will provide its Marketplace Performance Cloud tech to 45 shopping centers, offering a powerful solution that helps shopping centers meet the expectations of the modern shopper, while at the same time enabling digital consolidation, generating shopper data and insights, and inspiring increased shopper engagement both physically and digitally.

“We are very excited to partner with NEPI Rockcastle and expand our technology offerings into Central and Eastern Europe,” said Kristian Nordtomme, CCO of Placewise. “Shopping centers remain a primary shopping destination for many consumers. In fact, a recent survey we conducted shows that the majority of people say they will continue to shop in shopping centers in five years, and we are leveraging our technology to elevate and advance the modern-day shopping center. NEPI Rockcastle has a loyal shopper base and strong extensive footprint in CEE, and we look forward to providing our Marketplace Performance Cloud tech to 45 of their shopping centers, along with our ground-breaking Placewise Marketplace to several others, which will revolutionize the shopping centre industry in Europe as we know it.”

Closer Relationship with Customers

“This partnership is one more step in our journey to provide unique, relevant and personalized experience to our shopping centre customers. Placewise’s Marketplace Performance Cloud, together with SPOT – our loyalty app, allow us to build a closer relationship with our customers, better understanding them, serving their needs and enhancing their shopping experience”, said Oana Laza, Chief Digital Officer of NEPI Rockcastle. “As leaders of CEE Retail Real Estate sector, we chose the leader in this field to innovate and co-create the future shopping center journey for CEE customers. We are ecstatic to be at the forefront of the movement.”

NEPI Rockcastle owns and operates 52 retail properties (excluding joint ventures). Their shares are listed on the Johannesburg Stock Exchange (“JSE”), Euronext Amsterdam (“Euronext”) and A2X.