Advertisement
Twitter Facebook Linkedin Rss
Search
Close this search box.
Search
Close this search box.
ACROSS

proptech

credit: ACROSS

Level Of Demand: The Level Of Excellence We Should Strive For Today And Tomorrow

Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.

ACROSS Outlook 2024 (left), Markus Porvari (right) /// credit: ACROSS, HyperIn

OUTLOOK 2024: “Invest in talent and technology”

“The fundamental change awaiting the Placemaking Industry is a shift towards exceptional agility and adaptability, driven by AI and ML,” states Markus Porvari, President and CEO at HyperIn, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

credit: Coniq, Shutterstock

Rediscovering the Essence of Retail: Re-Educating the Consumer

In a world dominated by online shopping, the role of brick-and-mortar retailers is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.

credit: ACROSS

Level Of Demand: The Level Of Excellence We Should Strive For Today And Tomorrow

Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.

Marc Giovannini is COO & Co-Founder at Omniaz. /// credit: Omniaz

The Use of Artificial and Virtual Intelligence in Retail

There are a variety of ways that retail companies are cleverly utilizing artificial intelligence, states Marc Giovannini, founder of Omniaz. He highlights use cases, explains the growing interest, and discusses why hyped products like the much-anticipated Apple Vision Pro may be a push toward mass adoption, but are not the breakthrough product the industry is waiting for.

Ben Chesser, CEO and Founder of Coniq (left), David Fuller-Watts, CEO of Mallcom (right) /// credit: Coniq, Mallcomm

WHY DIGITAL PLATFORMS ARE NO LONGER A NICE TO HAVE

In an age where businesses and consumers get bombarded with digital communications, relevant information must get to people at the right time. Any mall business that sends generic messages to its tenants or shoppers will quickly lose their interest. Digital platforms are fundamental to improving the performance of shopping malls and their tenants.

credit: Placewise

Centers and their tenants need a joint focus on the end user!

Susan Hagerty Bonsak is the new CEO of Placewise and, in this role, one of the recent members of the ACROSS Advisory Board. She strongly believes in footfall and the future of physical malls. In her first interview with ACROSS, she shares her view on the European shopping center industry, the importance of data connected with technology, and why a collaborative focus of all stakeholders is so important.

"Integrating new technology will be essential to revitalize shopping centers, ensuring they can tick the boxes that add up to future success." /// credit: Mallcomm

What will the mall of the future look like?

Technology will shape the shopping malls of the future, making them more efficient, customer-focused, and sustainable. David Fuller-Watts, CEO of Mallcomm, explains.

credit: BrainBox AI

Energy cost savings via AI: “Retail is where we can make the biggest difference”

Buildings are one of the main contributors to CO2 emissions: They are responsible for nearly 20% of greenhouse gas emissions worldwide. In addition, maintaining inefficient building systems costs real estate companies dearly. As Martin Gruber, Director Europe at BrainBox AI, explains, BrainBox AI is the market leader in Autonomous Decarbonization services to accelerate your decarbonization journey powered by Artificial Intelligence.

As the first center to introduce non-touch screen directories, Citycon Lippulaiva has paved the way for the replacement of conventional paper and plastic posters. /// Jean Carlos Delgado is the Marketing and Brand Director at HyperIn.

HOW MALLS ARE PIVOTING TOWARD A SUSTAINABLE TOMORROW

There is a collective push within shopping centers to preserve the planet, says Jean Carlos Delgado, Marketing and Brand Director at HyperIn. In this guest article, he uses case studies to explain how eco-friendly evolution can take place.

retail parks faces both challenges and exciting opportunities. /// credit: Chainels

The Future Of Retail Parks: adaptation and innovation in a changing landscape

The retail park: a cornerstone of modern consumer culture that has long been a popular destination for shoppers seeking convenience, variety, and an all-in-one shopping experience. As technology and consumer preferences continue to evolve, the future of retail parks faces both challenges and exciting opportunities. Joseph Jarvis, Content Marketer at Chainels, explores how retail parks are likely to adapt and innovate to remain relevant in the rapidly changing retail landscape.

Erwin Buckers, CEO of Chainels. /// credit: Erwin Buckers

Keep the Spending Local via Technological Solutions

“The real value of a mixed-use property is when the stakeholders benefit from each other,” says Erwin Buckers. The CEO of Chainels spoke to ACROSS about the company’s plans and why the mixed-use trend will not only make the idea of community more important, but will also be a catalyst for Proptech solutions.

credit: Placewise

A DIGITAL PATH TO COMMUNITY

“The whole industry needs to prepare to be relevant for the unforeseeable future,” states Peter Tonstad, CEO of Placewise, in his latest PropTech column. According to him, shopping centers have the opportunity to do better by their local communities, by simply “doing good”. Introducing digital solutions is a very helpful tool to do so.

Unlocking the Power of Partnership: Wiacom and Placewise Transforming the Shopping Experience

In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry, have forged a powerful partnership that revolutionizes how shopping centers collect valuable data and engage with their shoppers.

Newsletter

Subscribe to our newsletter and stay informed about the latest news and deals within the placemaking industry in Europe.

By entering my e-mail address and clicking the “Subscribe” button, I declare my consent to ACROSS Medien – und Verlags GmbH to send me information on a regular basis about expert opinions, current trends, latest news, and industry events by e-mail. Being aware that I can revoke my consent to ACROSS Medien- und Verlags GmbH at any time. Privacy Policy

Contact

ACROSS Medien und Verlags GmbH
1010 Vienna, Austria
Ebendorferstraße 3|10
Phone:+43 1 533 32 60-0
E-Mail: office@across-magazine.com

Media Data

For detailed information about ACROSS, the international and independent trade medium for placemaking in Europe please visit:
Media Presentation and Rates

Follow us

If you want to keep up with what’s going on in the international placemaking community, give us a follow!

Twitter Facebook Linkedin Rss

Legal

© ACROSS Medien und Verlags GmbH, All rights reserved

THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
Go to Special