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This year´s SusHi Tech Tokyo 2024 aimed at fostering cooperation between Japan and Finland by providing a platform for tech companies of both countries to promote sustainability technology and ESG principles. Markus Porvari, President and CEO of HyperIn, represented the company as a keynote speaker at the conference. HyperIn has demonstrated how a startup can successfully grow into a thriving enterprise, showcasing real cases of how some of the leading companies in the Nordics are succeeding with sustainable technology.

“Octopus is not just creating technology; we are building an entire ecosystem that mirrors the online world’s interactivity in the physical world, all centered around our screens and the Octopus app. We are crafting an environment where digital engagement is as natural and intuitive as using a smartphone or computer,” explains Emre Yıldız, CEO and Founder of Octopus, in his interview with ACROSS.

Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.

“The fundamental change awaiting the Placemaking Industry is a shift towards exceptional agility and adaptability, driven by AI and ML,” states Markus Porvari, President and CEO at HyperIn, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

In a world dominated by online shopping, the role of brick-and-mortar retailers is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.

Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.

There are a variety of ways that retail companies are cleverly utilizing artificial intelligence, states Marc Giovannini, founder of Omniaz. He highlights use cases, explains the growing interest, and discusses why hyped products like the much-anticipated Apple Vision Pro may be a push toward mass adoption, but are not the breakthrough product the industry is waiting for.

In an age where businesses and consumers get bombarded with digital communications, relevant information must get to people at the right time. Any mall business that sends generic messages to its tenants or shoppers will quickly lose their interest. Digital platforms are fundamental to improving the performance of shopping malls and their tenants.

Susan Hagerty Bonsak is the new CEO of Placewise and, in this role, one of the recent members of the ACROSS Advisory Board. She strongly believes in footfall and the future of physical malls. In her first interview with ACROSS, she shares her view on the European shopping center industry, the importance of data connected with technology, and why a collaborative focus of all stakeholders is so important.

Technology will shape the shopping malls of the future, making them more efficient, customer-focused, and sustainable. David Fuller-Watts, CEO of Mallcomm, explains.

Buildings are one of the main contributors to CO2 emissions: They are responsible for nearly 20% of greenhouse gas emissions worldwide. In addition, maintaining inefficient building systems costs real estate companies dearly. As Martin Gruber, Director Europe at BrainBox AI, explains, BrainBox AI is the market leader in Autonomous Decarbonization services to accelerate your decarbonization journey powered by Artificial Intelligence.

There is a collective push within shopping centers to preserve the planet, says Jean Carlos Delgado, Marketing and Brand Director at HyperIn. In this guest article, he uses case studies to explain how eco-friendly evolution can take place.

The retail park: a cornerstone of modern consumer culture that has long been a popular destination for shoppers seeking convenience, variety, and an all-in-one shopping experience. As technology and consumer preferences continue to evolve, the future of retail parks faces both challenges and exciting opportunities. Joseph Jarvis, Content Marketer at Chainels, explores how retail parks are likely to adapt and innovate to remain relevant in the rapidly changing retail landscape.

“The real value of a mixed-use property is when the stakeholders benefit from each other,” says Erwin Buckers. The CEO of Chainels spoke to ACROSS about the company’s plans and why the mixed-use trend will not only make the idea of community more important, but will also be a catalyst for Proptech solutions.

“The whole industry needs to prepare to be relevant for the unforeseeable future,” states Peter Tonstad, CEO of Placewise, in his latest PropTech column. According to him, shopping centers have the opportunity to do better by their local communities, by simply “doing good”. Introducing digital solutions is a very helpful tool to do so.

In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry, have forged a powerful partnership that revolutionizes how shopping centers collect valuable data and engage with their shoppers.