digitalization

To succeed in the digital age, landlords and operators must embrace a culture of fact-based decision making. Adopting advanced analytics tools and investing in the collection of valuable data to inform their business decisions will enable them to improve their own business performance, that of retailers, and, indeed, that of the rest of the retail industry.

Multi Forum is a multi-tasking facility management application developed for Multi Corporation by the Dutch PropTech startup. Data from several Multi managed shopping centers across Europe has shown efficiency benefits. Multi Forum app. is now used in five of the six shopping centers managed by Multi in Poland.

Until recently, the main source of income for the owners of commercial real estate was the rental of premises and, to a more marginal extent; commercial stands or ‘Islands’. An active attitude by the property manager, however, can provide additional monetization. The provision of quality advertising exposures increases the long-term value of real estate assets.

Newsec launches a new initiative, Newsec Digital Accelerator, to further enhance the position within digitalization and sustainability. Christoffer Börjesson is appointed to head up and continue developing this strategy.

Frederic Rouleau, Country Asset Manager, head of the Polish division of Multi Corporation explains in this interview how to demonstrate the value of shopping centers in investors’ portfolios.

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