Ben Chesser (CEO at Coniq) and Reem Mall (260,129 sq m). Credit: Coniq, Reem Mall
Proptech | Ticker

Coniq develops new loyalty programs for Reem Mall in Abu Dhabi

Coniq announced their partnership with Reem Mall (Abu Dhabi) to develop innovative engagement and loyalty programs for unique customer journeys backed by the latest data science, especially for the GCC market.

Customers will enjoy personalized experiences and tailored product discovery, in the fully digitized, offline-to-online, technology-powered lifestyle, shopping, and business center. It features 450 stores and up to 100 restaurants and cafes, a range of family-focused entertainment choices including one of the world’s largest indoor snow parks. 

Coniq’s Total Customer Engagement Platform, IQ Engage, will provide Reem Mall with end-to-end engagement. The marketing team will access tools and data to better understand and engage with shoppers by sending highly personalized offers and content in real-time via multiple touchpoints.

“We are keen to generate synergy between online and offline, with cutting edge technology at both channels. Customers will benefit immensely from the technical finesse that responds to their needs in real time, be it with personalized promotions or hands-free shopping. We appreciate Coniq’s ability to provide world-class, omnichannel capabilities in a convenient way, and that’s especially important while creating great customer experiences,” said Milat Sayra Berirmen, Director of Digital Innovation, Reem Mall.

Coniq’s platform provides segmented customer insights, including vital transactional data, geo-fencing, shopper behavior, and mall experience preferences. 

Ben Chesser, CEO of Coniq, adds: “With a fantastic team behind it, Reem Mall will be an exciting new addition to Abu Dhabi. It is an honor to be selected as a partner in what will become a global retail flagship destination.”


Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Belgrade Fashion Week Teams up with Belgrade’s Top Shopping Centers

During the May MPC shopping centers in Belgrade hosted a wide range of fashion events in cooperation with Belgrade Fashion Week.

NEINVER begins works on “Alpes The Style Outlets”

Alpes The Style Outlets will be NEINVER’s second outlet center in France and marks the company’s 17th outlet centre across 6 European countries. The scheme boasts an exceptional location near the Swiss border. Brands such as Adidas, Guess and Levi’s have already confirmed their presence.


Consumer behaviors and the business environment are changing fast under the global circumstances. Therefore, it is critical for real estate development companies to keep a pulse on both. The consumer is today at the heart of business more than ever before, say Jovana Cvetković and Nemanja Bućinac from MPC Properties.

Top 20 Store Openings to Watch in April 2022

Shopingy Mall Analyser and ACROSS Magazine present the top 20 store openings to watch on a monthly basis. Find here the exclusive data for April 2022.

The s.Oliver fashion brand has arrived in Belgrade

s.Oliver chose MPC Properties shopping centers network, UŠĆE Shopping Center, BEO Shopping Center and Delta City, to enter the Serbian market.

Atrium Promenada refurbishment is well underway

Over 80% of the redevelopment of Atrium Promenada in Warsaw is now pre-leased. Upon completion, the refurbished flagship will house over 150 retail and service units in the latest concepts. The completion of the renovation is scheduled to open in the second quarter of 2023.