Manifesto Berlin. Credit: Brookfield Properties

New ‘food hall of the future’ at Potsdamer Platz in Berlin

Brookfield Properties has concluded a strategic deal with Manifesto Market to join the redesigned Potsdamer Platz in Berlin. Both were supported by ECE Marketplaces. Manifesto will operate a flagship food hub of 4,400 sq m.

Manifesto Berlin will bring together 25 restaurants, convenience grocery, two bars, a chef’s table, and a cultural stage. The company, founded in mid-2018, will operate its own bar under the brand “Soot.”

Their food hubs gather local gastro entrepreneurs and artisans, as well as Michelin-recommended chefs in one place. Manifesto Berlin will be the fourth and largest food hub launched by American architect and entrepreneur Martin Barry and Chief Growth Officer Hollie Lin, the former Googler.

“We are placemakers committed to digital-first commerce,” says Martin Barry, Founder and CEO of Manifesto. “Aligning our brand with Brookfield Properties’ regeneration of Potsdamer Platz is a natural and exciting step for us as we embark on an ambitious international expansion. We couldn’t imagine a better partner and couldn’t have picked a cooler city for our first site outside Prague.”

Cashless operations are safe, transparent, and hygienic. Martin Barry and the team are curating a selection of chefs, artisanal producers, and local restaurateurs to offer an eclectic palette of international cuisine. The chefs are supported by 360 marketing and data-rich operations.

“We are looking forward to this exciting concept,” explains Karl L. Wambach, Executive Vice President Europe at Brookfield Properties. “Together with ECE, we are continuing to work hard to create an attractive and location-appropriate retail offering at Potsdamer Platz and are convinced that Manifesto Market will be a great addition to the  neighborhood ecosystem.”

Retail and gastronomic openings

Brookfield Properties’ extensive redesign of Potsdamer Platz in Berlin aims to create a green and pedestrian-friendly quarter with high quality facilities. The plans aim to open up the streets, alleys, and squares and to improve the quality of the space to match the surroundings. The whole project will be completed by 2025, and most retail and gastronomic openings are scheduled in 2022.

The area is surrounded by prestigious cultural institutions, such as the Neue Nationalgalerie, Berlin’s Philharmonic Hall, Sony Center, the Culture Forum, and the future Museum of the 20th Century. Hotels, theatres, CinemaxX, offices, and coworking hubs bring to Potsdamer Platz over 110,000 visitors a day, and about 30,000 people work in the immediate vicinity, with over 300 residential apartments located in the same area.

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