Coniq has been selected by the Mall of Qatar to develop and launch a new loyalty program designed specifically to increase customer visits, dwell time and sales. Located in Doha, the Mall opened in 2017 and presents a prestigious and unique shopping destination with more than 500 world-class retail, lifestyle, dining, entertainment and leisure experiences for millions of people who visit every year.
“To stay ahead of ever-changing consumer preferences, we need a digital platform that gives us the insights and the means to enhance the shopping experience for customers before, during and after they visit. This omnichannel capability, which brings the digital retail experience to the physical customer journey, is made possible with Coniq’s total customer engagement platform,” said Marwan Dimas, Group Marketing and Communications Director, Power International Holding, the operator of the Mall of Qatar.
The platform, IQ, will also give the mall a competitive advantage by providing the client’s marketing team a single access point to the self-service tools to better understand, anticipate and engage shoppers by sending personalized offers and content in real-time via multiple touchpoints including in store, mobile app, website, social and email. The outcome is an on-demand source of ready-to-use segmented customer insights created by collecting data on shoppers, including demographics, behavior, location, transaction history, and loyalty preferences.
“The Mall of Qatar is successful because its leadership understands the importance of bringing digital capabilities into physical retail and, with our platform, to create an environment where people want to repeatedly visit, stay longer and spend more money,” said Ben Chesser, CEO of Coniq.