Credit: Mall of Qatar
Proptech | Ticker

Mall of Qatar selects Coniq to design first ever customer loyalty program

Coniq’s total customer engagement platform will power Mall of Qatar’s strategy to deliver unique retail experiences for millions of shoppers.

Coniq has been selected by the Mall of Qatar to develop and launch a new loyalty program designed specifically to increase customer visits, dwell time and sales. Located in Doha, the Mall opened in 2017 and presents a prestigious and unique shopping destination with more than 500 world-class retail, lifestyle, dining, entertainment and leisure experiences for millions of people who visit every year. 

“To stay ahead of ever-changing consumer preferences, we need a digital platform that gives us the insights and the means to enhance the shopping experience for customers before, during and after they visit. This omnichannel capability, which brings the digital retail experience to the physical customer journey, is made possible with Coniq’s total customer engagement platform,” said Marwan Dimas, Group Marketing and Communications Director, Power International Holding, the operator of the Mall of Qatar.  

The platform, IQ, will also give the mall a competitive advantage by providing the client’s marketing team a single access point to the self-service tools to better understand, anticipate and engage shoppers by sending personalized offers and content in real-time via multiple touchpoints including in store, mobile app, website, social and email. The outcome is an on-demand source of ready-to-use segmented customer insights created by collecting data on shoppers, including demographics, behavior, location, transaction history, and loyalty preferences. 

“The Mall of Qatar is successful because its leadership understands the importance of bringing digital capabilities into physical retail and, with our platform, to create an environment where people want to repeatedly visit, stay longer and spend more money,” said Ben Chesser, CEO of Coniq.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Special Issue “Mixed Use Developments Update”

We present our Online Special "Mixed Use Developments Update".

SPACE – the German Council Congress is back in Berlin

SPACE: Shopping, Places, Attention, Culture, Environment. This is the topic of the 20th German Council Congress 2022.

NEINVER CONTINUES TO GROW IN EUROPE

The Style Outlets is expanding again with a new project under construction: Alpes The Style Outlets.

Lillenium launches an innovative digital loyalty program with Coniq

Lillenium Mall has appointed Coniq to launch a new customer engagement and loyalty program that integrates digital applications and omnichannel innovation to create frictionless retail journeys for their customers.

Top 20 Store Openings to Watch in July 2022

Shopingy Mall Analyser and ACROSS Magazine present the top 20 store openings to watch on a monthly basis. Find here the exclusive data for July 2022.

BIG Shopping Centers Israel acquires two shopping centers in Poland

It is the first acquisition for BIG in Poland, with an investment of approximately 65 million Euro. Hay Galis, CEO of BIG, notes that these two acquisitions support company’s growth plans to become a dominant player in the Retail Park sector in Poland.