Interview

What was once seen as purely functional is quietly becoming one of the most resilient formats in retail real estate. Markus Brugger, Managing Director, and Sorin Scurtu, Executive Director Leasing, CC Real, share why retail parks are gaining ground – and what’s next.

Regine Schöllkopf-Pinakidis, CEO of Outletcity Metzingen, on luxury strategy, internationalization, and the continued evolution of the outlet format.

With FREY’s integration of ROS now complete, Antoine Frey, Chairman & CEO of the FREY Group, outlines how selective growth, placemaking, and sustainability will define the next chapter of Europe’s outlet sector. And his ambition to turn outlet visits into memorable commercial journeys.

In a brief interview with ACROSS, Yurdaer Kahraman – CEO and Board Member of FİBA CP and member of the ACROSS Advisory Board – discusses the company’s brand new and innovative food court concept and dining experience now live at the Star Mall in Shenyang, China.

In an exclusive ACROSS interview, Roman Müller, Head of Investment Management Retail at Union Investment, explains why early revaluation, operational strength, and disciplined positioning are driving renewed institutional interest in retail real estate — and why further concentration in the European retail market is inevitable.

Michael Hiese, Chief Real Estate Officer, Kaufland International, in an ACROSS interview on urban locations, integrated sites, and new opportunities and challenges for inner-city retail real estate operators.

In this exclusive ACROSS interview, Julian Jäger, joint CEO and COO of Vienna Airport, and F&B consultant Jonathan Doughty explain why Vienna Airport’s Terminal 3 southern expansion sets a new benchmark for food & beverage, experience design, and airport retail real estate strategy – an approach unique in the global airport landscape

As he prepares to leave the executive stage, Rüdiger Dany reflects in his interview with ACROSS on a career spanning post-war retail roots, multinational platforms, and the increasingly demanding realities of retail real estate.

In Central and Eastern Europe, BIG has pursued a dual-track strategy: building a strong footprint in the Balkans via BIG CEE, and entering Poland only three years ago. Within this short period, the Polish arm has grown to a portfolio of 10 operating retail parks, with three more in development, making it one of the fastest-growing players in the country. To understand how BIG managed such rapid expansion in one of Europe’s most competitive retail markets, we spoke with Eran Levy, Chief Operating Executive of BIG Poland.

In the retail real estate sector, bold moves are reshaping the European landscape. Recent landmark transactions, including FREY/ROS, Sonae Sierra, and Unibail-Rodamco-Westfield, signal the start of a new investment cycle. At the same time, several companies are embarking on remarkable expansion journeys, positioning themselves for long-term growth. In this interview, Steffen Hofmann, Managing Partner at ambas, explains why now is the right moment to “think big”, what drives corporate M&A strategies in retail, and how these shifts are redefining market opportunities across Europe.

Gastronomy is no longer just a side element, but a key factor for the attractiveness and dwell time of shopping centers. At CC Real, F&B, therefore, has a permanent place in the expansion and repositioning strategy. Why culinary diversity is a matter for top management, which trends they consistently embrace, and why courage, hands-on management, and individual concepts make the difference: Those are the topics discussed by Markus Brugger, Managing Director Asset Management, and Sorin Scurtu, Executive Director Leasing. Despite their enthusiasm for gastronomy, the managers have a clear message: Well-executed gastronomy is a differentiating factor, but not a universal remedy.

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.

While Central and Eastern Europe are experiencing rapid economic growth, the energy transition is still in its infancy. NEPI Rockcastle, the region’s retail real estate leader, is taking unprecedented steps to meet nearly half of its electricity needs via solar power by 2026. With a €110 million investment program stretching from Romania to Poland, the company is not only supporting the sustainability of its tenants but is also reshaping the CEE energy landscape itself. In a sector in which climate targets often lag behind, NEPI Rockcastle is proving that green retail is not only possible but also profitable.

MEC’s new Business & Project Development department underscores its commitment to the future of retail real estate. Instead of pure administration, the focus is now on holistic location development – strategic, practical, and market-oriented. Head of the unit, Jörg Wege, explains how vision meets everyday business, why hands-on expertise matters, and how this drives MEC’s growth.

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

The focus is always on the success that can be achieved together: Johan Caspar Bergenthal spoke with ACROSS Magazine about the success factors driving VIA Outlets and the industry in general. In addition to the consistent growth generated by VIA Outlets’ 3R strategy, the former shopping center industry executive cites the close collaboration with brands, something he hadn’t experienced before during his time in the full-price retail world.