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Since McDonald’s opened its first UK restaurant in Woolwich in 1974, Europe has had a taste for all things American, fueled in part by the exposure we have to US brands on film or TV. The enthusiasm and success rate for US retailers expanding into Europe is mixed, however.

In an interview with ACROSS, Frank McAveety, Leader of Glasgow City Council, explains how the City Center Strategy protects and progresses the retail offer.

Why is everybody talking about food in shopping centers this year? Because it matters, of course.

The Merdeka PNB 118 development was recently launched by Malaysian Prime Minister Datuk Seri Najib Tun Razak, paving the way for a new icon on Kuala Lumpur’s skyline.

Zsar Outlet Village is taking shape in the Finnish city of Vaalimaa. The developer EFRE is working on the project with a holiday resort going up nearby.

Last year, Multi Corporation opened its first shopping centers in Slovakia and Ukraine. European Leasing Director Mark Siezen explained what further projects are pending in an interview with ACROSS.

While the development of new shopping centers dominated the market for many years, the preservation and reuse of existing objects have been growing in importance for some time. Clear definitions of the various terms are helpful.

“Brands have to touch every step of the customer journey and online shopping must be part of a 360° digital environment that fully integrates new digital tools into all aspects of the ‘traditional’ business model.”

According to Redevco, these are the top three most attractive European retail destinations. It is notable that soft factors continue to drive city performance.

“The principle of the short-term lease offers the opportunity to prove oneself in retail stores without having to lock oneself in over years in a long-term lease.”

There are currently 189 shopping centers in Switzerland with sales area greater than 5,000 sq m. This includes five largest railway stations and airport shopping in Zurich/Kloten. Last year, there were just 182 centers.

Zsar Outlet Village is taking shape in the Finnish city of Vaalimaa. The developer EFRE is working on the project with a holiday resort going up nearby.

Conversion of shopping centers into communities, new blended rental models, and other topics the top players in the European shopping center industry have placed on their agendas for 2016.

The European market for retail real estate remains dynamic. The coming year will again see many malls, department stores, and retail parks open their doors. ACROSS showcases a few select projects.

Samsonite wants to keep innovating. In an interview with ACROSS, Graham Carter, Vice President Direct To Consumer, explained how a recent deal has increased the company’s commitment to shopping centers.

This is made possible by leveraging the porousness of The Star Vista’s design, which encourages air movement and created a naturally cool environment in the common areas.