Image: BWP Group
Factory Outlets

Green light for Mill Green

The development of a new premium outlet shopping destination in the West Midlands moved a step closer as development partners U+I and Rioja Developments confirmed receipt of full planning permission.

Mill Green will inject needed investment into the area, provide an economic boost, and put the area firmly on the designer outlet map.

The phased scheme will cost in excess of £110 million (€123 million) and will create over 1,200 jobs. Nestled in a former open-cast mine adjacent to a nature reserve, the 26,505-sq-m outlet village will provide up to 130 designer outlet stores, new restaurants, and around 2,000 car parking spaces within easy access of the M6 and M6 Toll road.

Mill Green Designer Outlet Village will attract upmarket, premium fashion designer brands not normally found in local town centers and is expected to draw around 3 million visitors into the area each year. As part of the redevelopment, U+I is working with the retail marketing specialist BWP Group to help drive the brand refresh and overhaul its marketing collateral.

Phase one of the development could start by autumn 2017, with an anticipated opening in spring 2019.

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