ACROSS | The European Retail Real Estate Magazine

Factory Outlets

Green light for Mill Green

Image: BWP Group

The development of a new premium outlet shopping destination in the West Midlands moved a step closer as development partners U+I and Rioja Developments confirmed receipt of full planning permission.

Mill Green will inject needed investment into the area, provide an economic boost, and put the area firmly on the designer outlet map.

The phased scheme will cost in excess of £110 million (€123 million) and will create over 1,200 jobs. Nestled in a former open-cast mine adjacent to a nature reserve, the 26,505-sq-m outlet village will provide up to 130 designer outlet stores, new restaurants, and around 2,000 car parking spaces within easy access of the M6 and M6 Toll road.

Mill Green Designer Outlet Village will attract upmarket, premium fashion designer brands not normally found in local town centers and is expected to draw around 3 million visitors into the area each year. As part of the redevelopment, U+I is working with the retail marketing specialist BWP Group to help drive the brand refresh and overhaul its marketing collateral.

Phase one of the development could start by autumn 2017, with an anticipated opening in spring 2019.

Factory Outlets

“The Outlet Market Quickly Identifies Weak Projects”

According to Bożena Gierszewska-Mroziewicz, Head of Neinver Poland, outlet centers are moving forward to offer a complete experience that responds to growing expectations.

“Gastronomy offer is a win-or-lose issue”

What customers have long demanded of malls is now being demanded of designer outlets. They must offer customers more than shopping, says Henrik Madsen, Managing Director Northern Europe at McArthurGlen, in an interview with ACROSS.

Rioja Developments and Buckminster work together

Designer Outlet Village in Grantham planned.

Everything’s New at Fashion Outlet Parndorf

Parndorf Fashion Outlet, located between Vienna and Bratislava, is undergoing a comprehensive relaunch. A new Art Nouveau style, new roads and entrances, new retail space, and a new center management self-run by the owner should multiply customer frequency.

Designer Outlet Roermond in front

Designer Outlet Roermond, located directly on the border with Germany, won multiple prizes in this year’s “Outlet Center Performance Report Europe.”

Building permit for Barbarossa – Hesse’s first downtown outlet center

JOH will be transformed into Barbarossa. The old department store in Gelnhausen will be a modern outlet center by the spring of 2018.