ACROSS | The European Retail Real Estate Magazine

Factory Outlets

Green light for Mill Green

Image: BWP Group

The development of a new premium outlet shopping destination in the West Midlands moved a step closer as development partners U+I and Rioja Developments confirmed receipt of full planning permission.

Mill Green will inject needed investment into the area, provide an economic boost, and put the area firmly on the designer outlet map.

The phased scheme will cost in excess of £110 million (€123 million) and will create over 1,200 jobs. Nestled in a former open-cast mine adjacent to a nature reserve, the 26,505-sq-m outlet village will provide up to 130 designer outlet stores, new restaurants, and around 2,000 car parking spaces within easy access of the M6 and M6 Toll road.

Mill Green Designer Outlet Village will attract upmarket, premium fashion designer brands not normally found in local town centers and is expected to draw around 3 million visitors into the area each year. As part of the redevelopment, U+I is working with the retail marketing specialist BWP Group to help drive the brand refresh and overhaul its marketing collateral.

Phase one of the development could start by autumn 2017, with an anticipated opening in spring 2019.

Factory Outlets

Entertainment for outlet shoppers

In mid-March, Cineplexx opened a multiplex movie theater with five screens and over 800 seats in Parndorf, Burgenland. Immediate neighbors include McArthurGlen's Designer Outlet Parndorf and FOP Management GmbH's Parndorf Fashion Outlet.

OUTLETS GAIN GROUND IN THE EXPERIENCE GAME

In the 1980s, the retail format of designer outlets arrived in Europe. Now, the time for expansions and refurbishments, with a focus on food & beverage and leisure, has come.

Expansion in Ashford – Completion scheduled for fall 2019

The beginning of construction on the £90 million expansion of McArthurGlen Designer Outlet Ashford was officially celebrated at the end of March 2018.

Figures are up for Fashion House Outlet Centre Bucharest

Fashion House Group, part of the Liebrecht & wooD Group, registered its best results in the last seven years for Fashion House Outlet Centre Bucharest.

Targeting Scandinavian and international brands

Billund Designer Outlet is relaunched.

Outlet segment performs better than the general retail sector

McArthurGlen celebrates the 20th anniversary of its outlet center in Parndorf, Burgenland (Austria). Generally, the company focuses on a comprehensive entertainment experience.