The “Freeport Outlets” have become “Affinity Outlets”, “Puerto Venecia” is now called “intu Puerto Venecia”. These are just two current examples that show that retail properties are regularly rebranding themselves.

With these spaces, they give online brands the opportunity to launch a test balloon and find their footing in stationary retail. But also car companies like Tesla and Volvo work with this retail format.

Indoor surfing and shopping seem to be perfectly suited to one another.

Shopping without leisure is about to become a thing of the past. But how do visitors want to entertain themselves? The increasingly frequent answer is jumping and bouncing, apparently.

With today’s consumer looking for the ‘experience’, shopping centers can tap into emotions through attractive lighting displays and decorations that tell stories and actively engage them.

The world’s first modular hotel on top of a shopping center is built in Berlin.

As a response to past years’ incidents and to meet the rapid changes of risks that are affecting the industry’s security landscape, the Nordic Council of Shopping Centers (NCSC) recently released a “Guide to Shopping Center Risk and Security”.

In her role as PR & Marketing Manager of Eurovea, Olga Hammer relies heavily on events. One reason is that as a result of exceptional and meaningful leisure activities, people are more willing to accept Eurovea as a “good neighbor”.

The way malls co-exist with their immediate surroundings is currently undergoing a fundamental structural change–on a multitude of levels.

In every article that I read, in every discussion that I have, and in every forum that I attend, everyone continuously repeats that the times of those traditional concrete boxes full of standardized shops are over.

Grosvenor Europe knows that, with the rise of e-commerce, it is essential to provide a full shopping, leisure, and dining experience to meet guests’ needs. They are thus implementing appropriate measures – for example in Sweden.

Most people who have worked in the hospitality industry understand the “full service” circle. This describes how we have to work hard for our guests to provide them with exactly what they want, whether in a restaurant, bar, or hotel, by working as a team.

theleisureway column by Gastón Gaitán.

Visitor traffic and sales are now insufficient for understanding a shopping center’s evolution. New metrics now prevail: tools that allow us to know more about our visitors and their behavior, such as how they interact with our brands and with other competing centers. Such insights are key in an environment of global economic digitalization.

It’s cooler here than in the square and the square has been left quiet by August, as the beach has become the destination. I confess, it’s the shade that brought me in.

Initially considered the “icons of consumerist society,” shopping centers are now becoming lighthouses of energy efficient systems and sustainable architecture.

The history of counting customer frequency appears to lead to blanket Wi-Fi coverage. This makes it all the more surprising that coherent Wi-Fi strategies are still the exception rather than the rule among German retailers.

Innovation is a “buzzword”—and buzzes around theleisureway’s studio like a bee in a car.

Foodservice Column by Jonathan Doughty, Regional Director & Head of JLL Foodservice Consulting.

Around 50 retail real estate industry experts met in Frankfurt for the second “innovation incubator.” The theme of the workshop hosted by the German facility services expert Wisag was “Digital prospects for shopping centers and retail properties.”

How to build a stronger relationship between developers and retailers.