Recruitments, promotions and appointments in the European Retail Real Estate Industry.

This is how Annelie Gullström of AMF Fastigheter describes The Lobby in Stockholm. She explained this new retail format at the game-changers session.

The parameters for successful shopping center marketing are changing, reports Guido Beddig, Managing Partner at Kintyre Investments, in an interview with ACROSS. The marketing team must be familiar with the new media.

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

Marketing as a decisive success factor has increasingly become a focal point of center management. However, what are the key factors for successful marketing? Elke Haeffner, Center Manager of Fünf Höfe in Munich of B&L Property Management GmbH, and Sebastian Guth, Managing Director of their lead agency 21Media, discussed this issue with ACROSS.

Unibail-Rodamco-Westfield has opened its first urban farm on top of So Ouest in France. The products are sold directly to customers, inside a dedicated pop-up store within the shopping center.

The tenants’ involvement in security management in malls is crucial, says Erik Engstrand, CEO of Safe ShoppingCenters. Retailers play a very important part in everything from risk mitigation in their operations to emergency response.

London Designer Outlet (LDO) at Wembley Park is the first UK outlet center to offer “Dropit”, the app-based, store-to-door delivery service.

Germany’s first multi-label parcel shop opened in Hamburg’s City Center Bergedorf.

The debut of Air Haus at the mall in Sheffield reflects the increasing relevance of leisure facilities in shopping centers.

A new food and entertainment complex has recently opened at Parndorf in Burgenland, one of the most successful outlet locations in Europe. Centerprise Group, based in Austria, was jointly responsible for the conceptual design and letting of the complex.

One of Unibail-Rodamco-Westfield Germany’s main areas of activity is asset management. Olaf Ley, Director Investment / Asset Management, explains the corresponding strategy.

Not every development is successful in the booming outlet center market. This is particularly true if the projects were not developed by one of the Big 3 in the outlet center industry. The necessary outlet-specific expertise is underestimated by many developers who are attracted by and wish to benefit from the theoretically high leasing levels in the outlet asset class.

A change in ownership has taken place at the mall in Zagreb, Croatia. Denis Cupic, Head of Asset Management, comments on the background as well as the effects on tenants and customers.

Holistic consulting and servicing of retail real estate is becoming increasingly important in the industry. The Austrian Centerprise Group has dedicated itself precisely to this purpose, even beyond national borders.

A new collaboration with SES promotes cooperation between Austrian police and retail. Shopping centers in general are focusing more and more on security.

ECE is already on the way to establish its shopping centers as places for shopping, dining, sports, and leisure.

Food services and drinks represent more than 70% of retail investment in this southern European country.