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Management

LATEST TRENDS AND PROGRESSES IN ASSET AND CENTER MANAGEMENT

Unibail-Rodamco-Westfield launches the Westfield brand across ten flagship destinations in Continental Europe with concerts by John Legend, Rita Ora, Aya Nakamura, and Kendji Girac.

ECE and Pop up My Brand recently launched a new store concept at Limbecker Platz Essen, Germany. The themes of „It’s All About Stories“ rotate every two months. It is a platform for showcasing brands and presenting products.

As Chief Digital Officer of ECE, Philipp Sepehr is responsible for ECE’s “Digital Innovation & Analytics” unit. In this interview, the 36-year-old reveals how the collaboration with OTTO came about, what both companies expect to gain from it, and why the Stocksquare joint venture was founded.

In April 2018, the ownership structure of Westgate Shopping City in Zagreb changed. Focus Invest is now its sole owner and center management will be handled by F.O. / Group. ACROSS talked with Denis Cupic, Head of Asset Management at Westgate, about the new positioning of the once ailing mall.

The issue of security at shopping centers has become increasingly important. A proactive concept that relies on behavioral analysis and is backed by years of considerable success preventing terrorism and crime, has proven itself to be professional, deterrent, precise, and efficient.

According to a recent survey conducted by Ingka Centres, 90% of respondents confirmed their willingness to change their behavior in an effort to combat climate change, but many, ultimately, have remained inactive. This reality is primarily attributed to the fact that most people do not know what they can do, which demonstrates the important role organizations play with regard to helping individuals drive change.

Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

For owners and managers of traditional retail-led assets, one of today’s biggest challenges is maintaining high levels of visitation in a fast changing, more omnichannel world. So, what strategies can we implement that really move the dial on footfall?

The parameters for successful shopping center marketing are changing, reports Guido Beddig, Managing Partner at Kintyre Investments, in an interview with ACROSS. The marketing team must be familiar with the new media.