Bonarka City Center on the trail of Podgórze and the secrets of the City of Kings

Corporate Social Responsibility (CSR) is becoming increasingly attractive and popular as far as marketing and PR activities in the shopping center market are concerned. CRS is usually based on using typical occasions and supporting “ready-made” external initiatives.


On June 23, 2016, the people of Britain voted to leave the European Union. More than 30 million people voted, with a much higher than expected turn out, especially in the younger voters.

Cineplexx opened in Serbia and Kosovo

The Austrian market leader has invested €3 million in the construction of the new 5-screen multiplex cinema in the Stop.Shop shopping center in Niš. It also recently celebrated a new opening in Pristina.

My father: “Listen to the people—it’s music!”

theleisureway Column by Gastón Gaitán

Service and Information Needs in Retail Parks

From May to June 2016, facility management employees in 11 German retail parks recorded what concerns visitors, store employees, and suppliers had for them. Here are the results and the conclusions facility service supplier Wisag draws from them.

“Happy New Business” at the next Christmasworld

Events and highlights with some top-selling ideas for business. That is what Frankfurt’s Christmasworld, the international trade fair for seasonal and festive decoration, provides. It runs from January 27 to 31, 2017.

A Forward-Looking Orientation for Retail Parks and Hybrids—Positioning, Profiling, and Branding

The following considerations are a summary of the key aspects relating to retail parks as brands in the market report “Retail Parks in Germany. Positioning and Profiling—How Do Centers Become Brands?” which MEC published in October 2016 with partners Corpus Sireo, Dr. Lademann & Partner, GfK, Savills, and TH Real Estate. *

Brexit and “Brand Britain”

On June 23, 2016, the people of Britain voted to leave the European Union. More than 30 million people voted, with a much higher than expected turn out, especially in the younger voters.

"Seamless Leisure – Seems More"

In an interview with ACROSS, Gastón Gaitán, Manager and Director of theleisureway, explains why leisure is a branding instrument—the identity of the whole shopping center is at stake.

Going global

In my last article, I talked about the need to introduce new operators into our industry, to allow the smaller operators and companies access into the world of shopping centers, and to support them as they grow.

From the Garage to the World

20 years ago, Austrian Klaus Mark founded MK Illumination together with his wife Marie. Half a year later, his twin brother Thomas also joined the company, who remains to be the third partner and shareholder to this day. MK Illumination designs innovative and custom festive lighting, decoration and interactive Worlds for shopping centers on six continents.

Why Central Tenders Will Fail

MK Illumination has decorated shopping malls for nine years. Klaus and Thomas Mark report among other things in an interview on the growing demands for their concepts.

Brand Management for Retail Parks

Brand building is still the exception rather than the rule for retail parks. But that’s changing.

Leisure through the looking glass

Meeting point, family experience, lifestyle center, wow, more than shopping, dynamism, part of the community. Words, words, words… Believe it or not, all of them talk about leisure, but need to be organized and planned accordingly. How? Let’s discover together.

Toolkit for effective marketing in retail property

Why one needs to understand the 12 Ps of marketing the retail property to show a value of one’s activity and help the industry to thrive in the long term.

Percentage of foodservice space rising sharply

Food courts are increasingly important success factors for shopping centers. Customers particularly appreciate good, fast food and a variety of offerings.

Little people become giants

“The demands for new tenants, interesting concepts, and new food types mean that progressive landlords and developers will have to engage with new operators and, fortunately, there are many of them now appearing in towns and cities across Europe.”

More Quality from a Single Source

The German facility services specialist Wisag is treading an innovative path in the shopping center segment and has been rewarded with a significant increase in new customers. It is therefore now looking to other European countries.

Outlet Shopping

Why outlet center operators are increasingly seeking to emancipate themselves from the “factory” image and why large investors now also like to “shop” there.

For shoppers and tourists

Zsar Outlet Village is taking shape in the Finnish city of Vaalimaa. The developer EFRE is working on the project with a holiday resort going up nearby.