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awards

At the 19th SEE Real Estate Awards in Bucharest, Kaufland was recognized for its successful work and ongoing European expansion. /// credit: Kaufland

Consistently High Standard: Kaufland Wins Again At The SEE Real Estate Awards  

Kaufland operates more than 1,500 large supermarkets in eight European countries. Whether in Poland, Romania, the Czech Republic, Slovakia, Bulgaria, Croatia, the Republic of Moldova or Germany – the stores have not only impressed customers, but also the real estate industry time and time again. At the 19th SEE Real Estate Awards in Bucharest, Kaufland was also recognized for its successful work and ongoing European expansion.

Promenada took first place in the category of Investment of the Year: Commercial Space Market. /// credit: ITBC

Redeveloped Promenada awarded the title of Investment of the Year

The jury of the Prime Property Prize competition selected projects with the greatest impact on the commercial property market last year. Promenada, the cutting-edge centre on the right bank of the Vistula River, is proud to be one of them. The mall, owned by G City Europe, took first place in the category of Investment of the Year: Commercial Space Market.

The most promising development projects

Despite all challenges, a lot is happening in the retail real estate industry and great projects are in the making. This is best illustrated by the entries for the MAPIC Awards 2022 category “Best performing Shopping Center”. They include assets such as shopping centers, outlets, and retail parks. They show innovation through new technologies, customer loyalty programs, retail mixes and architectural features which come together for the aim of increasing footfall, customer satisfaction, average spending and offering a unique experience in a new shopping destination. All these outstanding projects demonstrate the strength, innovation, and positivity of our industry.

THE ART OF WINNING

As the results came in from 25 independent Solal judges across Europe, the person co-ordinating the results was Alan Thornton, CEO of AL Marketing in London and Head of the European Solal Marketing Awards team. He shares his view on the winning entries and considers what Rodovre Centrum, the winner of eight awards, does right when it comes to outstanding marketing effort.

Kaufland receives Top Employer award

The grocery retailer Kaufland is represented not only in Germany, but also in the Czech Republic, Slovakia, Croatia, Poland, Bulgaria, Romania, and the Republic of Moldova.

URW Germany awarded as Top Employer 2022

For the fourth year in a row, Top Employers Institute has recognized Unibail-Rodamco-Westfield (URW) as a Top Employer in Germany. The independent institute’s award is based on a certification process that identifies companies worldwide which place their employees at the center of their corporate activities.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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