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ACROSS

Search Results for: retail events – Page 11

As the first center to introduce non-touch screen directories, Citycon Lippulaiva has paved the way for the replacement of conventional paper and plastic posters. /// Jean Carlos Delgado is the Marketing and Brand Director at HyperIn.

HOW MALLS ARE PIVOTING TOWARD A SUSTAINABLE TOMORROW

There is a collective push within shopping centers to preserve the planet, says Jean Carlos Delgado, Marketing and Brand Director at HyperIn. In this guest article, he uses case studies to explain how eco-friendly evolution can take place.

credit:henschel

Fashion house Henschel tests four-day week

The family-owned Henschel company is known for excellent advice and above-average service and presents top brands for the entire family on more than 17,000 sq m in their Darmstadt, Michelstadt, Heidelberg and Lübeck locations.

Anita Stampfl (left), Tatkraft Forum Hanau (right) /// credits:digitalnaturals

Future Idea of presentation: Curated spaces

Many customers find it very pleasant when they see an area with a carefully selected product range where they can discover new products! Like online stores, which already make a pre-selection, department stores take up this idea and expand these specific areas enormously, says Anita Stampfl, Special Projects Managerin at HBB Centermanagement in this Q&A on Curated Spaces.

credit: Placewise

A DIGITAL PATH TO COMMUNITY

“The whole industry needs to prepare to be relevant for the unforeseeable future,” states Peter Tonstad, CEO of Placewise, in his latest PropTech column. According to him, shopping centers have the opportunity to do better by their local communities, by simply “doing good”. Introducing digital solutions is a very helpful tool to do so.

credit: MPC

THE SUCCESS STORY OF BEO SHOPPING CENTER: INSPIRATIONAL COMMUNITY CONCEPT

BEO Shopping Center is a best practice example of how to create a meaningful identity for a shopping center. What used to be a ruined factory has become a real community center and an award-winning shopping destination. Nemanja Bućinac, Retail Leasing Director MPC Properties, gives a unique overview of BEO Shopping Center.

credit: NEINVER

Amsterdam The Style Outlets: Growing at pace and with style

Amsterdam The Style Outlet has made it clear that the experience element is a key component in its value proposition. Although shopping remains the primary attraction, creating a space where people can go to meet up and spend time together is a crucial part of the outlet’s growth strategy. Both the increasing number of visitors and rising sales figures at the centre show that its efforts to offer a go-to destination that brings people together and provides a unique shopping experience are proving very popular – the figures speak for themselves.

credit: BIG

Powerful entrance of BIG Shopping centers Ltd. into the Polish Market

BIG game changer has arrived in Andrychów and Lubin.
BIG Andrychow and BIG Lubin are the new names of Galeria Andrychów and Cuprum Park in Lubin and the first BIG retail parks in Poland. Both retail parks have been acquired by BIG Shopping Centers Ltd in 2022 and passed through the complete rebranding process during the last month.

credit: Heidemarie Kriz

Going on an expedition @Globetrotter Cologne

The largest outdoor store in Europe occupies a space of 7000 sq m spread across four floors right in the heart of Cologne. Globetrotter is defining the term “experience” in a new way.

“Removing the barriers between online and physical world.”

“Without experimenting, you cannot learn anything,” states Ihsan Elgin, Executive Board Member of Finberg. As an investor, he is very serious about the impact of the metaverse on life and business. The convergence of virtual and real realms within the metaverse allows companies to fasten collaboration as well as to enhance communication, and this is only one of his conclusions.

“Reaching a wider audience and seizing new marketing and sales opportunities.“

“The rapid change in the world now necessitates being more than an observer and follower; it requires rapid implementation,” states Yurdaer Kahraman, FIBA CP CEO and Member of the ACROSS Advisory Board. Therefore, he values the Metaverse as an engaging way to reach a younger, digitally connected consumer audience. He shows the perspective of a company that took the metaverse path very early.

KPIs ARE NOT ENOUGH, PLACEMAKERS NEED MORE WAYS TO MEASURE SUCCESS!

“Creating great places is a balancing act between art and science,” states William Kistler, Founder and Managing Partner at urbanOvation. urbanOvation is a platform community created to foster better collaboration among all built environment stakeholders. In this article he argues that easy to measure, quantitative KPI metrics distract from the equally important qualitative ‘art’ that is essential to great placemaking.

credit: MPC

MPC PROPERTIES’ WAY OF LEADING THE INNOVATION PATH

“We have learned to be very proactive and responsive to rapid change,” states Maxence Liagre. The CEO of MPC Properties, along with other employees from various departments, reflects on the past 15 years, the challenges facing the SEE market, and what the next decade has in store.

“DEVELOPERS ARE BRAVE PEOPLE BY VIRTUE OF THEIR BUSINESS MODEL”

Steffen Hofmann is a Managing Partner at ambas. Having worked in eight European markets, he has a deep understanding of the mechanisms of international investment markets. On the occasion of the 15th anniversary of ACROSS, he discusses the historic evolution of the retail real estate industry from the perspective of the financial market.