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credit: Tiffany&Co
credit: Tiffany&Co

LVMH opens “The Landmark”, the world’s largest luxury boutique in New York City, USA

After four years of renovation, the largest jewelry store in the world, the 10-story, 10220 sq m historic flagship store of Tiffany&Co – renamed “The Landmark” after 186 years – opened on April 28 2023 at 5th Ave in New York City.

The Landmark showcases Tiffany’s entire product range, feature high-end contemporary art, a café and an experiential exhibition that transports customers into the world of Audrey Hepburn and “Breakfast at Tiffany’s”.
Bloomberg reports that the renovation cost at least 230 million Euro. LVMH again relied on architect Peter Marino, who also redesigned the recently opened Louis Vuitton flagship store on Vienna’s Graben, for the renovation. OMA was responsible for the three-story glass area called “Diamonds on the Roof”. This glass, glittering cube is the headquarters for Landmark’s VIP events and customer activities. The top floor houses four VIP sales lounges and a private dining room for up to 60 people.

Layout of the new Landmark Flagship Store

The world of Tiffany shows the best-selling products – designed like the movie “Breakfast at Tiffany’s”. Projections show Central Park and the Manhattan skyline, transmitted via floor-to-ceiling screens. Floral arrangements of Tiffany rose, apple blossom and wisteria complete the shopping experience.
The second floor houses its own restaurant for the approximately 150 employees with healthy meals that can be ordered in advance via a specially developed app.
The third floor is all about love. An intimate retail experience has been created for couples to experience in private salons.
The next floor houses three boutiques: One room for watches, another for Paloma Picasso and the third showcases Elsa Peretti’s product range. Peter Marino designed Peretti’s flat back in the 70s, using mostly natural materials such as cork and sisal.
All lovers of silver jewelry are in good hands on the fifth floor; Jewelry can also be personalized here.
On the floor above is the Blue Box Cafe, which offers breakfast as well as menus for the entire day.
The 7th floor houses the most expensive pieces and provides access to the glass cube.

Tiffany’s sales were 5.1 billion Euro in 2022 and are expected to reach 7.4 billion Euro in 2025, according to HSBC.


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