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Search Results for: retail events

Alison Bowcott-McGrath, Managing Director at Maynineteen

Retail Events – Raising the Game

Consumers have the technological freedom to shop whenever and wherever they want, and brands are expected to work much harder than ever before to maintain their loyalty.

credit: ROS

ROS Retail Outlet Shopping kicks off peak summer sales season with loads of events

ROS Retail Outlet Shopping has successfully kicked off the outlet peak sales period with the latest Late Night Shopping events on Friday, May 19, at Designer Outlet Soltau and Designer Outlet Luxembourg with extended opening hours, special offers, food trucks, entertainment and much more, leading into a summer full of initiatives across the entire European portfolio of its 12 Designer Outlets.

Recommended reading: A look at ‘Modern Retail Management’

With the book Modern Retail Management, Dr. Johannes B. Berentzen and Dr. Philipp Hoog present an outstanding collection that takes an in-depth look at the pressing issues of today’s – and tomorrow’s – retail landscape. Featuring 24 thought-provoking chapters by 36 leading experts, the book offers a rare blend of academic insight and practical guidance. From digital transformation and omnichannel strategy to sustainability and AI, this forward-looking volume equips readers with the tools and ideas needed to thrive in a rapidly evolving sector. Essential reading for anyone looking to shape the future of retail.

credit: ACROSS, Storefront

Storefront — The World’s Largest Marketplace For Short-Term Retail Spaces

Pop-up shops are more than just a trend; they are a valuable business opportunity and here to stay. Without having to commit to a long-term commercial lease, pop-up stores promote brands, concepts, services or products in a short period of time. Building on this idea, Storefront, a sharing-economy company, provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

credit: MPC Properties

DIGITAL TRANSFORMATION IN RETAIL: HOW WILL TRADITIONAL STORES REMAIN RELEVANT?

Opportunities for mutual growth and improvement are made possible by data sharing with tenants at shopping centers or multi-retailer locations, states Uroš Blagojević, Property Management Director at MPC Properties. Retailers and their tenants can synchronize strategies and develop complementary offers by sharing insights, such as aggregate customer demographics, peak shopping times, and purchase trends.

ALEXA Berlin center. /// credit: Sierra Germany

In 2024, ALEXA Berlin Confirmed Its Leading Position In The German Retail Market And Plans To Further Sharpen Its Profile As A Trend Center

The ALEXA shopping and leisure center in Berlin-Mitte can look back on an extremely positive 2024. The center, which is owned by Union Investment and managed by Sonae Sierra, was able to further expand its position as one of the most attractive retail locations in Germany with 17 new leases and 18 lease extensions and was named Germany’s best inner-city center. Further optimizations are planned for 2025.

Left-to-right: The Playce exterior, Berlin, and The Alchemist restaurant and cocktail bar at The Playce. /// credit: Rory Gardiner, The Alchemist

RETAIL’S RENAISSANCE BY BROOKFIELD PROPERTIES: A NEW PURPOSE NEEDS A NEW EQUATION

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

The Tirana East Gate (TEG) shopping center in Albania was conceived from the beginning as a flagship property and is constantly being developed as such. /// credit: ACREM

Mall Management à la TEG: “For Retailers We Offer More Than Shop Space – We Offer Possibilities In A Vibrant Market”

ACREM is the mall management company behind TEG (Tirana East Gate). The shopping center in Albania set a completely new standard regarding professionalism and efficiency, resulting in the Albanians not having to hide behind the Western industry giants in terms of footfall and catchment areas. ACROSS Management Director Reinhard Winiwarter discussed with Elda Hysenbelli, CEO at ACREM, and Joana Korimi, Head of Marketing at ACREM, what mall management and marketing à la TEG looks like, what their customers demand, and why some customers feel so comfortable in the center that they even get married there.

credit: MEC, ACROSS

Retail PIN – The new think tank for the future of retail real estate

The challenges facing the retail real estate sector are more significant than ever. Future-oriented solutions for retail properties such as retail parks are urgently needed – this is precisely where the Retail PIN comes in. This newly founded think tank, an initiative of six leading companies in the retail real estate industry, pools strategic expertise and a shared vision: to actively and sustainably shape the future of retail locations.

Sebastian Guth is the Managing Director of 21Media. /// credit: 21Media

MARKETING CAN REDEFINE THE ROLE OF SHOPPING CENTERS IN A CHANGING RETAIL LANDSCAPE

The challenge is to transform the shopping center from a place of consumption to a world of experience that seamlessly combines leisure, entertainment, and shopping. In his guest article, Sebastian Guth, Managing Director of 21Media, explains the role of B2B and B2C marketing in the transition of brick-and-mortar retail and shopping centers.

Susan Hagerty Bonsak is CEO of Placewise. /// credit: Placewise

EXPERIENTIAL RETAIL: SHAPING THE FUTURE OF SHOPPING CENTERS

Shopping centers—including multi-use, regional, luxury centers, and outlet malls—should always be looking for ways to increase traffic and maintain loyalty among existing shoppers, as well as attract new visitors. This article by Placewise CEO Susan Hagerty Bonsak delves into how experiential marketing can help centers evolve into vibrant community hubs. Let’s explore a hypothetical event, Sensory Spring Fest, which uses experiential marketing to create engaging activities, drive sales, and build strong community ties.

André Stromeyer is the Managing Director at HBB Centermanagement. /// credit: HBB

RETAIL REAL ESTATE IN A STATE OF CHANGE

In order for retailers and retail property operators to inspire and retain customers in the long term, it is essential that they rethink their spaces and develop innovative concepts, according to HBB. Such new approaches include the redefinition of multi-sensory shopping experiences and strategies to enhance the customer experience.

RETHINKING BRICK-AND MORTAR RETAIL IN ORDER TO REDEFINE SUCCESS IN RETAIL

In an era in which e-commerce has gained significant influence, brick-and-mortar retail faces various challenges. These challenges have created an opportunity to rethink and renew the conventional shopping experience. The Turkish retail world is one step ahead when it comes to experience-oriented retail. Turkish shopping centers and young brands, in particular, offer their customers products as well as experiences that go far beyond shopping. Many brands are bringing this philosophy to Europe as part of their expansion strategies.

credit: ACROSS

ACROSS Retail Talk: Rethinking Brick-And-Mortar Retail — “Continuous, Step-By-Step Improvement Of The Shopping Experience Is Key”

“Change for the sake of change is not a good concept because it just creates extra costs. If a retailer´s concept and strategy work as intended then offering occasional surprises, and introducing smaller changes is more beneficial. Drastic changes must be kept as a last resort for cases where a concept or strategy is not working.” Our latest ACROSS Retail Talk, “Rethinking Brick-and-Mortar Retail By Increasing the Shop Floor Experience,” revealed, among other things, that to avoid predictability and ensure an exciting shopping atmosphere at a location, having the right mix of data and creativity is necessary, as it can turn an average, predictable visit to a location into a memorable experience.

credit: Zimpfer_Photography, MK Illumination

Synergies Between Retail And Hospitality: Exploring Shopping Tourism And The Rise Of Retailtainment

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.

“RETAIL AND HOTELS – SEVEN REASONS WHY LEARNING FROM EACH OTHER WILL LEAD TO AN UNBEATABLE POSITION IN THE FUTURE!”

Retail and the hotel industry – is this a new and innovative topic? Certainly not, but it is always worth rethinking and keeping in mind, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. From a traditional real estate point of view, placing a hotel next to retail and vice versa has always been the norm. There has always been enough space on site or on the upper floors and demand from customers has always existed.

THE RETAIL AND HOTEL INDUSTRY – A LONG-LASTING LOVE STORY?

Retail tourism is here to stay. Travelers collectively spend billions of euros every year when they shop. They create jobs, providing income for retailers, craftsmen, and designers. Retail is one of the world’s most diverse industries, shaping every part of the travel experience, and retail tourism is playing a pivotal role in the recovery of the travel and tourism sector, which saw inbound tourism revenues surge by 82 percent in 2022, according to the World Travel & Tourism Council (WTTC). Despite all the challenges brought on by the pandemic, retail tourism remains strong. Furthermore, if tourism and hospitality are to play an important role in the future of retail, then the presence and location of hotels is crucial, experts say. What, however, does the joint potential of the retail and hotel industry look like? This ACROSS cover story analyzes the synergies between the retail and hotel industries.

“RETAIL AND HOTELS – SEVEN REASONS WHY LEARNING FROM EACH OTHER WILL LEAD TO AN UNBEATABLE POSITION IN THE FUTURE!”

Retail and the hotel industry – is this a new and innovative topic? Certainly not, but it is always worth rethinking and keeping in mind, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. From a traditional real estate point of view, placing a hotel next to retail and vice versa has always been the norm. There has always been enough space on site or on the upper floors and demand from customers has always existed.

credit: Zimpfer_Photography, MK Illumination

Synergies Between Retail And Hospitality: Exploring Shopping Tourism And The Rise Of Retailtainment

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.

THE RETAIL AND HOTEL INDUSTRY – A LONG-LASTING LOVE STORY?

Retail tourism is here to stay. Travelers collectively spend billions of euros every year when they shop. They create jobs, providing income for retailers, craftsmen, and designers. Retail is one of the world’s most diverse industries, shaping every part of the travel experience, and retail tourism is playing a pivotal role in the recovery of the travel and tourism sector, which saw inbound tourism revenues surge by 82 percent in 2022, according to the World Travel & Tourism Council (WTTC). Despite all the challenges brought on by the pandemic, retail tourism remains strong. Furthermore, if tourism and hospitality are to play an important role in the future of retail, then the presence and location of hotels is crucial, experts say. What, however, does the joint potential of the retail and hotel industry look like? This ACROSS cover story analyzes the synergies between the retail and hotel industries.

Susan Hagerty Bonsak, CEO of Placewise.

OUTLETS: A WIN-WIN FOR CONSUMERS AND RETAILERS

“In reading up for this commentary on outlet malls, I was surprised to learn that the concept has been around for a surprisingly long time, especially in the US”, states Susan Hagerty Bonsak, CEO of Placewise.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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