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ACROSS

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Nikolaus Huter is Managing Director of Huter Invest, the investor of FOC Slovenia ///credit: Huter Invest

Outlet Center development Fashion Outlet Village Slovenia: “We see a high interest from international brands.”

Slovenia’s first Fashion Outlet Village is scheduled to open in 2024/2025. The HG Invest investor group around the Tyrolean company Huter Invest is developing it. Nikolaus Huter, Managing Director of Huter Invest, spoke to ACROSS about the development, the advantages of locations close to the border, and why more and more offline shopping locations should be converted to outlet centers.

“Removing the barriers between online and physical world.”

“Without experimenting, you cannot learn anything,” states Ihsan Elgin, Executive Board Member of Finberg. As an investor, he is very serious about the impact of the metaverse on life and business. The convergence of virtual and real realms within the metaverse allows companies to fasten collaboration as well as to enhance communication, and this is only one of his conclusions.

“Reaching a wider audience and seizing new marketing and sales opportunities.“

“The rapid change in the world now necessitates being more than an observer and follower; it requires rapid implementation,” states Yurdaer Kahraman, FIBA CP CEO and Member of the ACROSS Advisory Board. Therefore, he values the Metaverse as an engaging way to reach a younger, digitally connected consumer audience. He shows the perspective of a company that took the metaverse path very early.

Metaverse Business Cases: Incorporating loyalty programs into digital experiences

E-Commerce does not run over shopping centers because they offer much more than a shared space where people purchase different products. To enhance the appeal of traditional shopping mall experiences, especially to Gen Z customers, enriching these “add-ons” is crucial. A new generation and metaverse-based loyalty programs can be a big part of this. Ahmet Usta, ELYT.net Co-Founder, explains what Metaverse business cases make sense for the placemaking industry.

credit: RegioData

SHOPPING CENTER DENSITY EUROPE – CEE/SEE CITIES CLEARLY OVERSTORED

An analysis by RegioData of major European cities in terms of shopping center density yields significantly different results than the evaluations at the country level. While the highest density levels are achieved in the Scandinavian countries, the capitals in Eastern and Southeastern Europe (CEE/SEE) are ahead in the evaluation by city.

A new generation loyalty program for İnegöl shopping mall

A metaverse use case in practice: Fiba Commercial Properties and Elyt.net introduced at İnegöl Shopping Mall, Turkey, a metaverse-based, new-generation loyalty program. The important learning: Consumers are ready. The interest in the program was unbelievably high. Visitors were happy to receive gifts and be part of an application that involved innovative technology like NFT.

SCHUH KIDS SIGNS AT MERRY HILL AS VANILLA OPENS

Sovereign Centros has announced that schuh Kids, the kidswear-focused branch of leading footwear retailer schuh, has signed at Merry Hill, one of the UK’s top 10 retail and leisure destinations.

credit: Mindspace

FLEX OFFICE SPACE AT SHOPPING CENTERS: A LIFELINE OR A LIABILITY?

Mixed-use is the order of the day for the entire placemaking industry. As a result, shopping centers have increasingly become home to coworking and flex office solutions. While the flex office market in the US shows a growth rate of 25 percent, more and more European shopping center operators are taking advantage of this fresh source of revenue.

credit: NEINVER

THE NEINVER WAY: WE HAVE GROWN TO THINK AS RETAILERS

A close cooperation with the brands is the key for success. Fran Gutiérrez, Retail Director NEINVER, explains how this looks like in practice. NEINVER not only supports their brands with technological tools. The company has prioritized people and training as two main pillars in its retail strategy to support brands’ growth.

credit: Rioja Estate

WHY LANDLORDS SHOULD INVEST IN MARKETING

Inflation encourages consumers to go in search of even greater value for money, states Giles Membrey, Managing Director of Rioja Estates. Therefore, he argues, Outlets are becoming more attractive to costumers. Furthermore, also internet sales are a driver of Outlets.

“We want our retailers to perform to their best ability”

Dan Mason, Co-Founder and Managing Director at Realm, discusses the developments and challenges of the outlet market, the opportunities a UK-based operator sees in Europe, and how the training of a five-star hotel group can be a key to increasing sales, performance, and motivation.

Palladium Atasehir /// credit: ECE

ECE manages two further shopping centers in Türkiye

ECE Marketplaces expands its center management portfolio and takes over the management of two further shopping centers in the Turkish metropolis Istanbul: the “Palladium Atasehir” and the “V Metroway”. The local subsidiary ECE Türkiye will be responsible for the long-term management, leasing and concept planning for both centers.

credit: Atrium

Grand opening of Promenada: Convenient location, size and format attracts new customers

Modern, smart, pleasant – with these words describes Atrium the re-opened shopping center in the heart of the Praga Południe district of Warsaw, which has been attracting the latest design concepts in retail. After the completion of the second stage of redevelopment Promenada can now expand its catchment area due to its convenient location and carefully curated retail and service offer.

Ton van de Grampel, Chief Human Resources Officer at Redevco and Marrit Laning, Chief Strategy & Innovation Officer at Redevco.

REDEVCO: SOCIAL KPIs NEED TO BE BROADENED TO DEEPEN THE PARTNERSHIP WITH THE PLANET

New times and challenges lead to new official guidelines: Redevco has redefined its mission statement in order to lead the transformation of cities to ensure that they are sustainable and liveable, in line with the company’s goal of contributing to the health and well-being of people and the planet. In this joint interview, Marrit Laning, Chief Strategy & Innovation Officer, and Ton van de Grampel, Chief Human Resources Officer, discuss the key objectives and explain why social KPIs need to be added.

credit: HBB

VIKTORIA KARREE BOCHUM: CITY AND NEIGHBORHOOD IN HARMONY

A commercial district that combines several uses is being built in the middle of the German city of Bochum. HBB explains the challenges and restructuring of department stores, using this mixed-use development as an example.

credit: WISAG

FM SERVICE PROVIDER FOR RETAIL REAL ESTATE: FUTURE PARTNER FOR RETAIL

The property expert WISAG Facility Service offers specialized solutions and service packages for different market sectors. This also applies to retail real estate. WISAG deals with all the fundamental questions of the retail sector, far beyond the company’s core business. Joaquin Jimenez Zabala, who is responsible for WISAG’s business activities in the retail real estate sector, explains this and more to us.

credit: NEINVER

THE OUTLET – A LEISURE ACTIVITY IN ITSELF

“Retail has become an experiential interface, and the outlet proposition offers a key difference,” states Daniel Losantos. On the occasion of the ACROSS anniversary, the CEO of NEINVER took the opportunity to reflect on the last few years and to look ahead to the future, despite the uncertainty in which we find ourselves today.

“There are opportunities in every market”

“It is all about people and opportunities”, states Cristina Santos. The Managing Director of Property Management of Sonae Sierra talked to ACROSS founder Reinhard Winiwarter about the management contract for Prishtina Mall, the company’s principles in property management and the potential of new regions.

credit: MK Illumination

Insta Boxes from MK Illumination spreading joy at Rødovre Shopping Center

The Rødovre Shopping Center in Copenhagen launched a campaign themed “WOW”, as in “BRING BACK THE WOW” and it was a great success. “WOW”, included 7 different Insta Boxes by MK Illumination placed throughout the shopping center. The design and content of the Insta Boxes are exactly matched to the surrounding of the boxes.