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credit:tawny

TAWNY and the potential of Emotion AI

Emotion AI is at the forefront of innovation, revolutionizing the way industries connect and respond to human emotions in different contexts.

Mall of Emirates interior, Dubai, UAE. /// credit: MK Illumination

Illuminating The Future: Global festive Installations Embrace Evolution And Elegance

As the year propels forward, the allure of the festive season remains an enduring opportunity for innovation, sustainability, and creativity. Post-COVID, a glimpse at festive installations worldwide unveils a fusion of emerging trends and timeless elements, poised to redefine festive decoration in 2024 and beyond. At the forefront of this evolution stands MK Illumination, weaving these trends into captivating projects that impress and inspire.

Glance Westfield Hamburg-Überseequartier /// credit: credit_moka-studio+URW

Westfield Hamburg-Überseequartier: Opening delayed

The opening of Hamburg’s Überseequartier, planned for April 25th, has been postponed due to water damage. The center is now scheduled to open to visitors at the end of August, the operator Unibail-Rodamco-Westfield (URW) announced on Thursday.

credit: Rioja Estates

HOW THE OUTLET DEVELOPMENT PROCESS HAS CHANGED OVER THE PAST 20 YEARS

Giles Membrey, Managing Director of Rioja Estates, takes us on a journey through 20 years of the outlet industry – from site identification, planning, construction, leading to exit funding and marketing. Much has changed, but the basic principles have remained the same.

The Swiss Council Market Report 2024

The revival of Swiss shopping centers – shopping centers that combine shopping convenience and experience offer the highest added value.

credit: umdasch

Harrods Holiday & Occasion Rooms: A Testament to Excellence with umdasch The Store Makers

In December 2023, London’s luxury department store, Harrods, unveiled two new womenswear rooms dedicated to occasionwear and swimwear, as part of its redevelopment project at its Knightsbridge home. umdasch The Store Makers was entrusted with bringing Harrods’ vision to life – implementing the shopfitting based on a concept by David Collins Studio. The result sets the stage for an ideal shopping experience tailored to special occasions.

Susan Hagerty Bonsak, CEO of Placewise.

OUTLETS: A WIN-WIN FOR CONSUMERS AND RETAILERS

“In reading up for this commentary on outlet malls, I was surprised to learn that the concept has been around for a surprisingly long time, especially in the US”, states Susan Hagerty Bonsak, CEO of Placewise.

Mario Schwann, General Manager of Designer Outlet Parndorf /// credit: DANIEL BOINTNER

TOURISM AND SHOPPING BELONG TOGETHER!

After a record year in 2023, Designer Outlet Parndorf hopes to build on its 2019 figures in terms of international tourism this year. ACROSS spoke to Mario Schwann, General Manager of Designer Outlet Parndorf, about the return of international tourists, the potential of visitors from Southern Asia and Middle East, and the importance of cooperation, among other things.

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

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ACROSS STUDY TOUR TO ISTANBUL 2024 /// APRIL 17TH TO 19TH
ISTANBUL – Innovative retail concepts, different shopping center concepts, top-class insights, excellent networking opportunities, keynotes, and expanding brands characterize the travel program of this study tour. You can find all information about the tour, including interviews, the program, and the registration form, here.
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