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ACROSS

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8 TRENDS YOU SHOULD FOLLOW

Conversion of shopping centers into communities, new blended rental models, and other topics the top players in the European shopping center industry have placed on their agendas for 2016.

Openings 2016

The European market for retail real estate remains dynamic. The coming year will again see many malls, department stores, and retail parks open their doors. ACROSS showcases a few select projects.

How well do you really know your customers?

I had the privilege of taking part in several select industry events and expert discussions over the last few weeks. Again and again, my interlocutors engaged in lively discussions about the future of retail and the shopping center industry. Rightly so: The technologization and digitization of retail in the last decade has been a quantum leap.

From luggage to bags

Samsonite wants to keep innovating. In an interview with ACROSS, Graham Carter, Vice President Direct To Consumer, explained how a recent deal has increased the company’s commitment to shopping centers.

Star-Spangled Projects

The United States is the “Country of Honor” at this year’s MAPIC. ACROSS reveals a selection of the retail projects in the Land of Opportunity that will be presented in Cannes.

Big Data and Shopping Centers

From consumer goods to the shopping center industry, the term “Big Data” has reached the shopping center world. It is the new buzzword in the business. But what is it and is it really so important? I think it is.

When shop windows tell stories

In an interview with ACROSS, Michael Scheithauer, CEO of the internationally active Barthelmess Group, explains the increasing importance of visual marketing and why facades will become ever more vital in the future.

“A Stand-Alone Product”

Nikolas Löhr and Bernd Hofer of the FREO Group explain the Mall of Switzerland’s unique selling propositions. It is scheduled to open in autumn 2017.

A Lesson in Foodservice Economics

As we move into the final months of 2015, our business is seeing yet more strong indicators that the foodservice industry, gastronomy, and horeca, is on the rise and will continue to be so in 2016 and beyond. In simple terms, life is getting “better” for many people and this shows in the way they consume.

Russia: In love with outlet centers

Strong interest from retailers and customers’ positive views of outlets mean a bright future for Russia’s outlet centers. There is potential to launch 25 to 30 new projects in the next 10 to 15 years.

Have a career plan!

I was recently very pleased to be invited to speak at the ICSC European Retail Property School in Frankfurt, addressing a group of young delegates who were largely at the early stages of their careers.

The benefits of customer engagement programs

Gaining loyalty from shoppers continues to be a challenge, particularly when retailers within the mall are the primary contact point for your shoppers. That’s where customer engagement programs come in.

A trip through time. A pioneer recalls the early years.

Today’s level of professionalism in the shopping center industry is impressive. It wasn’t always that way. From 1974 to 2000, Heinrich Kraft was CEO of ECE. In an interview with ACROSS, the center professional recalls his beginnings and what problems pioneers had to battle with.

LOOKING FOR FRIENDS

To combine the practical with the useful is a great thing and, because Copenhagen is also quite beautiful to look at in late spring, my participation in the ICSC European Marketing Conference in early June was a great experience. I enjoy the eager discussions with marketing experts from all over the world. Exchanging views and sharing is, after all, an important part of my daily work. Not infrequently, new and exciting friendships sprout on such occasions.

PROTECTING PRIVACY

The world of Mobile Location Analytics (MLA), and location-based services is one of today’s fastest-growing technology sectors – and its application in property is the highest growth area of all. With a compound annual growth rate forecast at 28% for 2015 to 2019 and an estimated market size of $43.3 billion in 2019, it’s one that clearly needs to be taken seriously by all owners. Why does it exist at all?

Home of Indulgence

The Minto shopping center in Mönchengladbach is already a success story. Its presentation as the “Home of Indulgence” counts: Just one month after opening, mfi/Unibail-Rodamco recorded one million visitors.

IN THE LAND OF MILK AND HONEY

Historically the people of Belarus went to Vilnius, Warsaw, or Moscow to buy brands that they could not get at home. This trend is beginning to change as more and more international brands seek space in the country’s new shopping centers.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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