The Umdasch Shopfitting team carried out pioneering work in the recently-opened mall Q6Q7 in Mannheim. Image: Umdasch Shopfitting

People Tracking, Checkout Queue, Activity Visualizer, and Gender Recognition

How many customers visit a store each day? Why do customers pass by shops on a shopping street? Why does one area within a department do better than another? How old are your customers really? Umdasch Digital Retail offers four new products to answer these questions and more.

Customer frequency analysis, which was previously time-consuming, is now feasible thanks to the latest camera technology and software. This incorporates conclusions about purchasing behavior.

People Tracking, Checkout Queue, Activity Visualizer, and Gender Recognition are the four latest products by Umdasch Digital Retail. These are sought-after solutions in times of dwindling area productivity at the point-of-sale.

Umdasch Shopfitting’s digitization professionals can now enable their retail customers to gain precise information about movements in malls, shopping streets, and stores. Thanks to this solution, it is easier than ever for traders to generate conclusions about buying habits.

190 cameras installed

The Umdasch Shopfitting team pioneered the new shopping quarter project Q6 Q7 in Mannheim, Germany. Once the site of a large DIY store, it is now a shopping mall with 65 brands, a hotel, offices, a medical center, and apartments.

Image: Umdasch Shopfitting
Image: Umdasch Shopfitting

The professionals at Umdasch developed the concept of customer frequency analysis together with the center’s official technology partner SAP. 190 cameras were installed throughout the entire center. They served on one hand to provide video surveillance, but they also analyze customer flows and selling habits. The streams of customers coming into the mall through its 12 entrances are counted and their routes and movements analyzed.

Modern technology makes it possible to measure the influence of special promotions and events, respond to weather constraints, and—prosaically—to identify objects left by visitors, collect them, and rapidly hand them back over to the customers at an Infopoint.

Two Stores—Butiq and Porsche Design—are also using this digital tool to determine actual visitor behavior in their stores. The Gender Recognition tool provides immediate and meaningful information on the gender and age of the clientele.

The Activity Visualizer creates a profile of customers’ movements in real time. Range managers and visual merchandisers continuously obtain the latest information to support their decisions. Incidentally, this is also a tool that Umdasch customers like to use to analyze customer flows before major refurbishments.

The facts

  • Project: Planning, design, and implementation of customer frequency analysis, including maintenance, planning, and the fusion of software and hardware in Q6Q7 Mannheim and for the stores Butiq and Porsche Design.
  • Project period: May to September 2016
  • Task/Objective: Creating the first integrated people-tracking system in cooperation with SAP
  • Scope/Digital Products: 190 cameras (type: axis), planning and design, installation throughout the center up to 17 m in the air, maintenance and support
Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Retail MORE

The urgency of getting «localism-on-steroids»

Many on the European continent seem to think that we live in a free world, underpinned by free market economics, and that our comparative wealth is unassailable. But the market that we now operate in is anything but free. Retail is perhaps the sector in which this is most searingly obvious. It all boils down to this: Between which entities should money flow take place? The trick must surely be to ensure that the money flow stays here. But how do you compete with global e-commerce?

Trend Accelerator Corona: The New Normality

What kind of experience are consumers looking for today? How important is the digital world? Is sustainability still relevant?

ACROSS Retail Talks focus on the outlet center industry

The online event was dedicated to the Covid-19-related question: European Outlets–back to normal? A large and prominent expert audience followed the discussion.

DIY is trendy: “Kreativmarkt Hamburg” opens at Quarree Wandsbek

Even though many things are changing in times of corona, the renovation of Quarree Wandsbek in Hamburg continues and even big stores with more than 800 sq m have reopened. Their product ranges already expanded, as “Kreativmarkt Hamburg” signed its new lease agreement in the middle of the crisis.

Successful premiere of the ACROSS Retail Talks Online

Five points emerged at this event that focused on the problems of lease payments in connection with Covid-19. A large and very prominent expert audience followed this online discussion closely.

More courage, more creativity

Corona is rapidly changing the world of retail. Shopping centers also experience these changes. Operators and tenants are facing far-reaching changes. Especially the severely affected fashion industry will accelerate these changes.