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NEPI Rockcastle

Retail real estate was declared dead. Yet at NEPI Rockcastle, Rüdiger Dany built one of Europe’s most profitable shopping center platforms anyway.

From post-war German retail roots to the helm of one of Europe’s largest retail property owners: Rüdiger Dany’s career traces the transformation of shopping centers from entrepreneurial expansion to institutional discipline. After four decades in retail and real estate, Dany steps down as CEO of NEPI Rockcastle — with new plans in mind.

As he prepares to leave the executive stage, Rüdiger Dany reflects in his interview with ACROSS on a career spanning post-war retail roots, multinational platforms, and the increasingly demanding realities of retail real estate.

In a world where billions of dollars are being invested in AI capacity to increasingly digitally track and capture consumer trends, shopping centres remind consumers about the basic human need for social interaction and emotional experience that really drives a successful bricks and mortar retail business. Present COO – taking the role of CEO in April 2026 – of NEPI Rockcastle, Marek Noetzel discusses his perspective on placemaking 2026.

NEPI Rockcastle NV, Europe’s third largest listed retail real estate company by portfolio value, has appointed Marius Barbu as Chief Operating Officer (COO) with effect from 1st April 2026, to succeed Marek Noetzel, current COO and CEO-designate.

During the CEE Property Forum & Awards Gala held on the 25th of November in Vienna, Austria, NEPI Rockcastle has received the award for Investment Deal of the Year above €200 million for Silesia City Center, with Marek Noetzel and Tomasz Gorski accepting the award on NEPI’s behalf.

NEPI Rockcastle has decided to appoint Marek Noetzel as its designated CEO, effective 1 April 2026. Mr. Noetzel was confirmed as the company’s permanent COO in June 2022 and is responsible for its operations across 60 properties in eight countries in Central and Eastern Europe.

NEPI Rockcastle is on the path to growth: Its portfolio value is over €8 billion, net operating income has risen by 12%, and occupancy rates are close to 100%. In this interview, Marek Noetzel explains how the company has achieved such results despite geopolitical uncertainties, why retail parks are thriving while mega deals are stalling, and how photovoltaic and mixed-use projects are shaping the future of retail in CEE.

The major development by NEPI Rockcastle, one of Europe’s industry leaders, is currently the CEE region’s largest retail project. The extension is underway and on schedule with an investmnet budget of approximately €300M and a grand opening planned for the first quarter of 2027.