by Marek Noetzel, COO NEPI Rockcastle
Despite being more cautious with essential spending, today’s consumers allocate budgets for well-being. They prefer to buy less but better, or invest in products that offer immediate gratification, a trend reflected in our Q3 business update.
Marek Noetzel
COO of NEPI Rockcastle
Nowadays, the retail industry faces challenges such as economic uncertainty, shifts in consumer spending, and competition from e-commerce. NEPI Rockcastle addresses these by curating premium & first-to-market to market retail mixes and investing in experiential offerings that e-commerce cannot replicate.
At NEPI Rockcastle, we are redefining how people experience retail. Our mission is to create destinations where digital innovation meets the vibrancy of physical spaces, that’s why we call our assets “community hubs”.
We offer our customers the livable solution to enjoy more than a shopping session.
“Buy less, but better — and experience more.”
From seamless communication through our mall application (SPOT) to influencer-driven campaigns and transforming online events into immersive offline experiences—such as Esports tournaments and many other community & social events —we are building a retail ecosystem that resonates with today’s digitalized consumers.
Beyond shopping, we introduce the latest trends, attract premiere brands into the region, ensuring a dynamic retail mix that meets evolving consumer expectations. Some of the most notable brands that entered the market first across our assets are Rituals, premiere entry in Romania, then Hungary, Rolex, Chanel (in Poland) or Lego, Tatuum, Nike, in various cities across CEE. Also, as part of our strategic pillars for growth, we continuously invest in refurbishments and mixed-use developments like the Promenada Bucharest extension to deliver exceptional experiences and multifunctional urban landmarks.
Looking ahead, NEPI Rockcastle continues to create multifunctional destinations. This means leveraging its strong presence in Central and Eastern Europe through strategic acquisitions and new developments, attracting premiere brands, and expanding through sustainable mixed-use projects ensuring its assets remain relevant in a rapidly changing market.
