In 2026, loyalty is no longer simply a mechanism for repeat visits, it’s becoming a strategic framework for building long-term relationships between visitors, tenants, and retail destinations. And while personalization has been discussed for years, we are now entering a moment where it can finally move from “nice idea” to measurable reality. Ben Chesser, CEO of Coniq shares his outlook on 2026 placemaking.
Mixed-use developments, customer-centric strategy – Jovana Cvetkovic, Development, TO and Innovations Director at MPC Properties, discusses her Outlook for 2026 Placemaking.
The past year has once again made it very clear what challenges retail real estate must deal with on the one hand and how great the opportunities and possibilities are to actively and successfully shape the future of this asset class on the other – Joanna Fisher, CEO of ECE Marketplaces, shares her outlook on 2026.
As the market leader for large-scale shopping destinations in Austria and Slovenia, SES is looking ahead to the New Year with great optimism and is driving investments to further expand its footprint.
Otto Ambagtsheer, CEO of VIA Outlets, discusses his view on key trends shaping the retail real estate industry in 2026 and elaborates more about the place of outlets on the scene.
In a world where billions of dollars are being invested in AI capacity to increasingly digitally track and capture consumer trends, shopping centres remind consumers about the basic human need for social interaction and emotional experience that really drives a successful bricks and mortar retail business. Present COO – taking the role of CEO in April 2026 – of NEPI Rockcastle, Marek Noetzel discusses his perspective on placemaking 2026.
As the retail real estate industry enters a decisive year, Ian Sandford, President of Eurofund Group shares his outlook on how placemaking must transform in 2026 to meet expectations. With consumer demand outpacing traditional models, homogenous shopping centers are giving way to destinations built on purpose, partnership and community relevance.
For decades, the business model of shopping centers was built on one simple principle: rent. Today, that is no longer sufficient. Long-term resilience comes from diversification, and retail real estate would be well advised to learn from the best companies that have already mastered it.
Customers, partners, and stakeholders of the retail real estate industry are seeking value, which is no longer defined by the size of leased space, but rather lies in the meaningful ways a retail space may contribute to people’s lives.
As consumer priorities shift and brands reassess their physical retail strategies, London Designer Outlet (LDO) at Wembley shows, how location, experience and value-led retail can intersect. Matt Slade, Retail Director at Quintain, reflects on the year 2025.
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Lucrative Additional Revenue for the Mall Business: More creativity is needed – and one should learn from the best
For decades, the business model of shopping centers was built on one simple principle: rent. Today, that is no longer sufficient. Long-term resilience comes from diversification, and retail real estate would be well advised to learn from the best companies that have already mastered it.