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Outlook 2026

Outlook 2026 Statement from Christoph Andexlinger, CEO of SES Spar European Shopping Centers/// © Portrait: SES Spar European Shopping Centers

Think. New. Shopping. – Relevance is key

As the market leader for large-scale shopping destinations in Austria and Slovenia, SES is looking ahead to the New Year with great optimism and is driving investments to further expand its footprint.

Outlook 2026 Statement from Marek Noetzel, current COO and soon-to-be CEO of NEPI Rockcastle /// © Portrait: NEPI Rockcastle

The Shopping Experience, Reinvented: NEPI Rockcastle brings Digital and Community Together

In a world where billions of dollars are being invested in AI capacity to increasingly digitally track and capture consumer trends, shopping centres remind consumers about the basic human need for social interaction and emotional experience that really drives a successful bricks and mortar retail business. Present COO – taking the role of CEO in April 2026 – of NEPI Rockcastle, Marek Noetzel discusses his perspective on placemaking 2026.

Mall of Berlin | © Piet van de Wiel / Pixabay

The power of place: Europe’s prime retail markets head into 2026 with resilient momentum

Insights from JLL’s European Retail Market Outlook 2026 and the European Retail City Profiles: Europe’s prime retail markets are reasserting their role as anchors of physical growth. Tightening supply, recovering consumer confidence and the enduring value of stores within omnichannel models are reshaping leasing decisions across the continent’s leading cities.

Outlook 2026 Statement from Ian Sandford, President of Eurofund Group /// © Portrait: Eurofund Group

From ‘Places to Buy’ to ‘Places to Be’: Placemaking 2026

As the retail real estate industry enters a decisive year, Ian Sandford, President of Eurofund Group shares his outlook on how placemaking must transform in 2026 to meet expectations. With consumer demand outpacing traditional models, homogenous shopping centers are giving way to destinations built on purpose, partnership and community relevance.

Trade in Europe | ©Pixabay

Retail Trade in EU, CEE and Non-EU Member States: Review and Outlook 2026

Retail in Europe is anything but straightforward. Highly saturated Western markets coexist with faster-growing economies in Central, Eastern and South-Eastern Europe, each following its own trajectory. Eurostat data reveal sharply diverging retail trade volume trends, suggesting significantly different growth paths across regions in 2026.

Outlook 2026 Statement from Matt Slade, Retail Director Quintain /// Portrait © Chris Winter / Quintain

London Designer Outlet: Adapting to a Changing Market

As consumer priorities shift and brands reassess their physical retail strategies, London Designer Outlet (LDO) at Wembley shows, how location, experience and value-led retail can intersect. Matt Slade, Retail Director at Quintain, reflects on the year 2025.

Industry leaders at the ACROSS Retail Talk. Clockwise, from top left: Reinhard Winiwarter (ACROSS), Thomas Reichenauer (ROS Retail Outlet Shopping / FREY Group), Cristina Santos (Sonae Sierra), Marek Noetzel (NEPI Rockcastle), Klaus Striebich (RaRE Advise) and Avi Alkaş (Alkaş & HAN Spaces)

Placemaking in 2026: The New Value

The final ACROSS Retail Talk of 2025 indicates that retail enters 2026 with sharper priorities and clearer opportunities. How resilience, recalibration, and disciplined investment are setting the tone for the year ahead.

ACROSS Retail Talks /// Wrapping Up 2025 – Predicting & Shaping 2026

The final ACROSS Retail Talks of 2025 brought together four senior industry leaders – Avi Alkaş (Alkaş & HAN Spaces), Cristina Santos (Sonae Sierra), Marek Noetzel (NEPI Rockcastle), and Thomas Reichenauer (ROS Retail Outlet Shopping / FREY Group) – moderated by Klaus Striebich and Reinhard Winiwarter. The panel looked back at the year 2025 and ahead towards 2026 – a year which will be shaped by customer-centric strategies powered by data, AI, and operational agility.